Perry the peacock joined a company dominated by penguins who valued uniformity. Initially, the penguins were impressed by Perry's creative ideas and results. However, over time they began to feel uncomfortable with how Perry's loudness, colorfulness, and new ideas disrupted their norms. Perry also became unhappy as the penguins tried to force him to conform. The story shows how organizations often initially value creativity but then stifle it by demanding conformity to existing norms. For diversity and innovation to thrive, there needs to be acceptance of differences and a willingness to listen to new ideas.