Quinoa is a grain native to the Andean region of Peru that has been cultivated for thousands of years by Inca civilizations. It is a highly nutritious seed containing protein, fiber, minerals, and essential amino acids. The document discusses quinoa's nutritional profile and compares its mineral content to other grains like wheat, rice, and corn. It also examines the global market for quinoa, noting demand from both sophisticated markets where people pay premium prices as well as functional markets where people earn less than $1 per day for food. The document proposes various quinoa product offerings under a private label, including canned quinoa dishes, bottled smoothies and cream soups containing quinoa,