The document discusses the importance of acknowledging receipt of customer orders. It notes that customer satisfaction is key to business success, and prompt and efficient service builds goodwill. As such, organizations should prioritize handling orders and acknowledging receipt to customers. The acknowledgement can be mailed immediately and the order should be recorded. The acknowledgement letter should thank the customer, recap the order details, provide delivery schedules, and mention any terms. It should have a concise tone while providing some company information. Overall, acknowledging orders promptly is important for customer service and the business.