2. PAY2U CASHBACK PROVIDER!
Project description
PAY2U is a Bank Card driven loyalty
system that gives benefit for:
– Banks who need an increase of card
transactions turnover
– Merchants who need increase of volume of
sales and new customers acquisition.
Unlike primary competitors PAY2U provides the
service which is valuable for customers, free for
Banks and cost-effective and flexible for Merchants!
PAY2U CONFIDENTIAL
3. PAY2U CASHBACK PROVIDER!
Problems of loyalty
For Bank & Merchants
- High implementation and support cost
- Complexity and poor value for customers
- Crisis of new ideas
For Cardholders
- Excess of marketing programs and proposals
- Spam flood
- Deceived expectations and disappointment
- Invasion of privacy
PAY2U CONFIDENTIAL
4. PAY2U CASHBACK PROVIDER!
Solution
PAY2U provides to his clients
quickly implementable,
effective and free from added
costs Loyalty Program
As well as an opportunity for
direct communication with
target audience
PAY2U CONFIDENTIAL
6. PAY2U CASHBACK PROVIDER!
Key competitive advantages
No start investment and fixed costs for
all members (Banks and Merchants)
Every Merchant can adapt the Loyalty
program for his current business needs
Dedicated social network for Merchants
and Customers communication
PAY2U CONFIDENTIAL
7. PAY2U CASHBACK PROVIDER!
Business model
PAY2U
Commission
Cashback
PAY2U is an Operator of Cashback Loyalty Program
Merchants pay a commission for Customer acquisition and
Cashback Billing service.
PAY2U CONFIDENTIAL
9. PAY2U CASHBACK PROVIDER!
Traction
• Working Prototypes are developed for main
function modules:
– Portal
– Billing
– Mobile application
• Promotional event was organized in Saint-
Petersburg for regional Banks:
– 16 Banks –registered, 12 Banks – attendees
– 10 Banks with status “Lead”
– 3 Banks with status “Negotiation”
– 2 Banks with status “Test”
All these activities were financed from
founders’s own funds.!
PAY2U CONFIDENTIAL
10. PAY2U CASHBACK PROVIDER!
Investment to Raise
$300K
Alexander Barkanov
Telecom, IT,
Project Management
Founders
Alexey Nedorezov
Business development,
Sales, Marketing, Finance
for PAY2U partners network development
PAY2U CONFIDENTIAL
