Pay Per Click Advertising Explained
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Explanation of ppc advertising and why recent search engine algorithms have shifted the importance of paid ads.
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Pay Per Click Advertising Explained
- 1. Pay Per Click Advertising Why? Highest Converting Traffic Fast Implementation Low Cost Easy to Measure Results Turn On / Off Anytime SERP Changes
- 2. 2016 Update Sidebar Ads Removed 4 Paid Ads Above Organic Results Paid Ad #1 Paid Ad #2 Paid Ad #3 Paid Ad #4 Map PackPaid Ad Organic Map Listing Organic Map Listing Organic Listings Below
- 3. Average CTR Sidebar Ads Removed 33% CTRPaid Ad #1 Paid Ad #2 Paid Ad #3 Paid Ad #4 Map PackPaid Ad Organic Map Listing Organic Map Listing Organic Listings Below 18% CTR 11% CTR 8% CTR
- 4. Pay Per Click Algorithm Top Bid != Top Placement Ad Rank Engagement Signals Quality Score CTR Landing Page Experience
- 5. Pay Per Click Algorithm 0 1 2 3 4 5 6 7 8 9 Position #4 Ad is paying far more for less quality leads. Position #1 Ad is paying far less and getting more traffic / brand recognition.
Editor's Notes
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