Release. So What? Operating the Mobile Game -- Pavel Shifrin, Senior Game Designer at Mail.Ru Group (The Winter Nights: Mobile Games Conference 2014 http://www.wnconf.com/)
The document discusses analyzing player behavior throughout the player lifecycle, which includes discovery, learning, engaging, potential for super engagement, reengagement, and churning stages. It provides examples of metrics and events that can be captured at each stage, including retention rates, purchase behavior, social activity, and response to game updates. Additionally, it discusses how to analyze user flows and segment players into cohorts to compare experiences across the lifecycle.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Unity 5 - What News Is There for You -- Oleg Pridiuk, Evangelist at Unity Technologies (The White Nights: Mobile Games Conference 2014 http://www.wnconf.com)
What Makes A Great IOS Game -- Stefan Bielau, Managing Partner at Dynamo Partners (The White Nights: Mobile Games Conference 2014 http://www.wnconf.com).
Глубокая оптимизация. Ретаргетинг -- Sergey Konovalov, Mobio at Executive Director The Winter Nights: Mobile Games Conference 2014 http://www.wnconf.com/)
How Lifetime Value is Shaping Developers' Monetization Strategies -- Imran Khan, Director of Business Development at Nexage (The Winter Nights: Mobile Games Conference 2014 http://www.wnconf.com/).
Insights on Buying ROI-Positive Traffic for Free-to-Play Mobile Games -- Konstantin Dieterle, Head of Game Publisher Accounts at AppLift (The Winter Nights: Mobile Games Conference 2014 http://www.wnconf.com/)
The document discusses analyzing player behavior throughout the player lifecycle, which includes discovery, learning, engaging, potential for super engagement, reengagement, and churning stages. It provides examples of metrics and events that can be captured at each stage, including retention rates, purchase behavior, social activity, and response to game updates. Additionally, it discusses how to analyze user flows and segment players into cohorts to compare experiences across the lifecycle.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Unity 5 - What News Is There for You -- Oleg Pridiuk, Evangelist at Unity Technologies (The White Nights: Mobile Games Conference 2014 http://www.wnconf.com)
What Makes A Great IOS Game -- Stefan Bielau, Managing Partner at Dynamo Partners (The White Nights: Mobile Games Conference 2014 http://www.wnconf.com).
Глубокая оптимизация. Ретаргетинг -- Sergey Konovalov, Mobio at Executive Director The Winter Nights: Mobile Games Conference 2014 http://www.wnconf.com/)
How Lifetime Value is Shaping Developers' Monetization Strategies -- Imran Khan, Director of Business Development at Nexage (The Winter Nights: Mobile Games Conference 2014 http://www.wnconf.com/).
Insights on Buying ROI-Positive Traffic for Free-to-Play Mobile Games -- Konstantin Dieterle, Head of Game Publisher Accounts at AppLift (The Winter Nights: Mobile Games Conference 2014 http://www.wnconf.com/)
This document provides recommendations for growing your conversion rate (CR) through advertising. It reviews different ad formats and their viewability. Main user acquisition channels like social networks and mobile ad networks are compared. Tips are provided for optimizing creatives on social networks like Facebook and Instagram. Mobile ad networks have less targeting but higher goals of maximizing CR. Best practices like split testing creatives and focusing on core messages are recommended over misleading ads. The goal is improving CR and downloads through testing and optimization.
Google's AdMob platform is used by more mobile apps to monetize than any other platform. AdMob mediates over 40 ad networks and handles over 300 billion ad requests per month. Using AdMob's rewarded mediation and native ad formats can result in higher lifetime value, customer pay per mille (CPM) rates, and revenues for developers and publishers compared to other monetization options.
The document discusses opportunities for game developers to reach the Russian-speaking market through OK.RU, including monetization options like lotteries and contests. It provides metrics on increased game invites, notifications, installs and revenue from 2015 compared to 2014. The most popular genres and valuable age group are listed, along with terms for mobile game integration and what OK.RU can offer developers, such as dedicated gamers and advertisement assistance. Developers are welcomed to the Russian-speaking market.
Mobile Video Ads - How We Do It for Walking War Robots
Мобильная видеореклама: особенности привлечения и оптимизации на примере Walking War Robots
(White Nights Conference St. Petersburg 2016)
Mathematical and Psychological Fundamentals of Competition Systems in Modern Mobile Games
(White Nights Conference Moscow 2016)
The official conference website — http://wnconf.com
The Future of GameMaker: How It Changes The Way to Design Games
(White Nights Conference St. Petersburg 2017)
The official conference website — http://wnconf.com
Marketing a Mobile Action Game in Asia: Lessons Learnt
(White Nights Conference St. Petersburg 2017)
The official conference website — http://wnconf.com
Where's the Money, Lebowski? How to Spot And Fix an In-Game Economy Problem
(White Nights Conference St. Petersburg 2017)
The official conference website — http://wnconf.com
The Wild Eight: How to Publish a Game on Steam Successfully
(White Nights Conference St. Petersburg 2017)
The official conference website — http://wnconf.com
Idols of the Game Design or Things That Can Ruin Your Fruitful Farms, Great Cities, and Other Genius Games
(White Nights Conference St. Petersburg 2017)
The official conference website — http://wnconf.com
Analytics That Increased ARPU: Real Life Cases of Using Events in AppMetrica
(White Nights Conference St. Petersburg 2017)
The official conference website — http://wnconf.com
This document provides recommendations for growing your conversion rate (CR) through advertising. It reviews different ad formats and their viewability. Main user acquisition channels like social networks and mobile ad networks are compared. Tips are provided for optimizing creatives on social networks like Facebook and Instagram. Mobile ad networks have less targeting but higher goals of maximizing CR. Best practices like split testing creatives and focusing on core messages are recommended over misleading ads. The goal is improving CR and downloads through testing and optimization.
Google's AdMob platform is used by more mobile apps to monetize than any other platform. AdMob mediates over 40 ad networks and handles over 300 billion ad requests per month. Using AdMob's rewarded mediation and native ad formats can result in higher lifetime value, customer pay per mille (CPM) rates, and revenues for developers and publishers compared to other monetization options.
The document discusses opportunities for game developers to reach the Russian-speaking market through OK.RU, including monetization options like lotteries and contests. It provides metrics on increased game invites, notifications, installs and revenue from 2015 compared to 2014. The most popular genres and valuable age group are listed, along with terms for mobile game integration and what OK.RU can offer developers, such as dedicated gamers and advertisement assistance. Developers are welcomed to the Russian-speaking market.
Mobile Video Ads - How We Do It for Walking War Robots
Мобильная видеореклама: особенности привлечения и оптимизации на примере Walking War Robots
(White Nights Conference St. Petersburg 2016)
Mathematical and Psychological Fundamentals of Competition Systems in Modern Mobile Games
(White Nights Conference Moscow 2016)
The official conference website — http://wnconf.com
The Future of GameMaker: How It Changes The Way to Design Games
(White Nights Conference St. Petersburg 2017)
The official conference website — http://wnconf.com
Marketing a Mobile Action Game in Asia: Lessons Learnt
(White Nights Conference St. Petersburg 2017)
The official conference website — http://wnconf.com
Where's the Money, Lebowski? How to Spot And Fix an In-Game Economy Problem
(White Nights Conference St. Petersburg 2017)
The official conference website — http://wnconf.com
The Wild Eight: How to Publish a Game on Steam Successfully
(White Nights Conference St. Petersburg 2017)
The official conference website — http://wnconf.com
Idols of the Game Design or Things That Can Ruin Your Fruitful Farms, Great Cities, and Other Genius Games
(White Nights Conference St. Petersburg 2017)
The official conference website — http://wnconf.com
Analytics That Increased ARPU: Real Life Cases of Using Events in AppMetrica
(White Nights Conference St. Petersburg 2017)
The official conference website — http://wnconf.com
“Video” Games: Exploring the Power of Video in Mobile Gaming Monetization
(White Nights Conference St. Petersburg 2017)
The official conference website — http://wnconf.com
This document analyzes data from over 120 million mobile users and 25,000 apps to evaluate mobile advertising formats and networks. It finds that rewarded videos generated the highest eCPMs, particularly from AdColony, Vungle, and Chartboost. Interstitials also increased and remained reliable, with top networks being OpenX, MoPub, and Amazon Ads. Video ads grew strongly, led by MoPub, Applovin, and Vungle. The document provides recommendations for implementing different ad formats effectively based on the analysis.
9. Release. So What? Operating the Mobile Game
Jungle Heat - fight for the treasures of the jungle!
الغاب الحرارة-الغابة كنوز أجل من الكفاح!
Jungle Heat - strijd om de schatten van de jungle!
ג חום'ונגל-הג אוצרות על מאבק'ונגל!
Jungle Heat: ¡pelea para obtener los tesoros de la selva!
Jungle Heat – combatti per i tesori della giungla!
Jungle Heat - 叢林中的寶藏爭奪!
정글 열 - 정글의 보물 싸움!
Haba Jungle - berjuang untuk khazanah hutan!
Jungle Heat - Kämpfe um die Schätze des Dschungels!
Jungle Heat - Lute pelos tesouros da selva!
Jungle Heat – сражайся за сокровища джунглей!
Jungle Heat - ormanın hazineleri için savaş!
Jungle Heat - Luttez pour les trésors de la jungle!
ジャングル ヒート - ジャングルの中心に難攻不落の軍事基地を作ろう!
Hello, world!
10. Трудности перевода
Release. So What? Operating the Mobile Game
«Пара гусениц и заряд побольше»
A few caterpillars and a big blast A few tracks and a big blast
11. Не имей 100 рублей
Release. So What? Operating the Mobile Game
12. На всех экранах мира
Release. So What? Operating the Mobile Game