Patriot Mobile - Nailing the Niche
•
0 likes•751 views
Patriot Mobile is a mobile carrier that sells postpaid and prepaid services to politically conservative Americans.
Report
Share
Report
Share
Download to read offline
Recommended
Credo Mobile - Mobile that Makes a Difference
Doug Moore, CFO of CREDO Mobile™, tells us how his organization made a unique business model even more powerful by leaping into the wireless business — and as a result is making an even bigger impact on world peace, equality,human rights and the environment.
Seven Requirements of a Successful MVNO
The most successful MVNOs target a specific niche or leverage innovative solutions. They also have seven core
commonalities.
QLink Wireless - A Study in Excellence
QLink, an exclusive Sprint MVNO has grown to become America’s third largest lifeline provider in five short years.
CANTOR FITZGERALD ACQUIRES CHAPEL HILL BROADBAND BROKERAGE FIRM ...
Cantor Fitzgerald, a global financial services firm, acquired Chapel Hill Broadband, a closely-held broadband brokerage firm, to expand its wholesale broadband commodity brokerage offerings. The acquisition allows Cantor Fitzgerald to broker both physical fiber-optic infrastructure assets as well as commoditized telecom products, positioning it as a leader in the growing wholesale telecom markets. Brent Wilkins, former president of Chapel Hill Broadband, will become managing director of Cantor Fitzgerald's new telecom group, operating out of offices in New York City and Cary, North Carolina.
General Media Pack
WiredGov is a news alert service for UK government and public sector officials that delivers timely, personalized news directly to users' desktops. It was created in 2000 by the Cabinet Office to more efficiently disseminate government news. WiredGov prides itself on providing a personalized service to its growing user base and achieving its goal of being the single point of delivery for all UK government news. It uses a permission-marketing model, embedding sponsor messages in daily emails to subscribers across the public sector. Sponsors are approved solution providers and the service helps them effectively target and generate leads within the public sector.
Sprint 10-K Integration Project. Brooke Allen.
Sprint Corporation is the 3rd largest communications company in the US. They provide wireless and wireline products and services to individual, government, and business clients using networks like LTE, 3G, and 4G. The document analyzes Sprint's 10-K filing using various strategic management frameworks including PESTEL, Porter's Five Forces, and SWOT. It identifies Sprint's strengths in differentiated products and large business/government clients, as well as weaknesses in high debt levels. Opportunities include expanding network technologies and services, while threats include losing profitable subscribers to competitors and substitute technologies. Sprint's overall strategy is to offer differentiated products and services on single or combined networks to remain a leader in the communications industry
Light Reading Future of Businss Services Dec 1 2015
The ninth annual Future of Cable Business Services conference will explore cable operators' efforts to capture more of the $150 billion US business telecom market. It will address the latest trends in commercial services, strategies to attract larger business customers, and technologies used to serve businesses. It provides a networking opportunity for sponsors to meet cable operators, telecom providers, and other service providers. Featured speakers will include executives from Time Warner Cable, Charter Communications, Cox Business, and Comcast Business.
Digiday Future of TV Summit | Modi Media
The document discusses advanced television advertising which leverages data to target audiences beyond traditional demographics. It notes that linear TV ratings are declining as viewership shifts to over-the-top platforms. Advanced TV uses first and third party data to better identify target audiences, deliver personalized ads, and measure campaign effectiveness. Examples of data sources include shopper data, automotive records, credit card transactions, and healthcare diagnoses. The document provides examples of how advanced TV can deliver ads to specific addressable households or audiences viewing on connected TVs. It also shows how advanced TV allows for unique attribution measurement like sales lift analysis.
Recommended
Credo Mobile - Mobile that Makes a Difference
Doug Moore, CFO of CREDO Mobile™, tells us how his organization made a unique business model even more powerful by leaping into the wireless business — and as a result is making an even bigger impact on world peace, equality,human rights and the environment.
Seven Requirements of a Successful MVNO
The most successful MVNOs target a specific niche or leverage innovative solutions. They also have seven core
commonalities.
QLink Wireless - A Study in Excellence
QLink, an exclusive Sprint MVNO has grown to become America’s third largest lifeline provider in five short years.
CANTOR FITZGERALD ACQUIRES CHAPEL HILL BROADBAND BROKERAGE FIRM ...
Cantor Fitzgerald, a global financial services firm, acquired Chapel Hill Broadband, a closely-held broadband brokerage firm, to expand its wholesale broadband commodity brokerage offerings. The acquisition allows Cantor Fitzgerald to broker both physical fiber-optic infrastructure assets as well as commoditized telecom products, positioning it as a leader in the growing wholesale telecom markets. Brent Wilkins, former president of Chapel Hill Broadband, will become managing director of Cantor Fitzgerald's new telecom group, operating out of offices in New York City and Cary, North Carolina.
General Media Pack
WiredGov is a news alert service for UK government and public sector officials that delivers timely, personalized news directly to users' desktops. It was created in 2000 by the Cabinet Office to more efficiently disseminate government news. WiredGov prides itself on providing a personalized service to its growing user base and achieving its goal of being the single point of delivery for all UK government news. It uses a permission-marketing model, embedding sponsor messages in daily emails to subscribers across the public sector. Sponsors are approved solution providers and the service helps them effectively target and generate leads within the public sector.
Sprint 10-K Integration Project. Brooke Allen.
Sprint Corporation is the 3rd largest communications company in the US. They provide wireless and wireline products and services to individual, government, and business clients using networks like LTE, 3G, and 4G. The document analyzes Sprint's 10-K filing using various strategic management frameworks including PESTEL, Porter's Five Forces, and SWOT. It identifies Sprint's strengths in differentiated products and large business/government clients, as well as weaknesses in high debt levels. Opportunities include expanding network technologies and services, while threats include losing profitable subscribers to competitors and substitute technologies. Sprint's overall strategy is to offer differentiated products and services on single or combined networks to remain a leader in the communications industry
Light Reading Future of Businss Services Dec 1 2015
The ninth annual Future of Cable Business Services conference will explore cable operators' efforts to capture more of the $150 billion US business telecom market. It will address the latest trends in commercial services, strategies to attract larger business customers, and technologies used to serve businesses. It provides a networking opportunity for sponsors to meet cable operators, telecom providers, and other service providers. Featured speakers will include executives from Time Warner Cable, Charter Communications, Cox Business, and Comcast Business.
Digiday Future of TV Summit | Modi Media
The document discusses advanced television advertising which leverages data to target audiences beyond traditional demographics. It notes that linear TV ratings are declining as viewership shifts to over-the-top platforms. Advanced TV uses first and third party data to better identify target audiences, deliver personalized ads, and measure campaign effectiveness. Examples of data sources include shopper data, automotive records, credit card transactions, and healthcare diagnoses. The document provides examples of how advanced TV can deliver ads to specific addressable households or audiences viewing on connected TVs. It also shows how advanced TV allows for unique attribution measurement like sales lift analysis.
Get Telecoms Smart - 5G
The next big leap in mobile technology is nearly upon us, with 5G set to launch as soon as next year. This week we look at the implications for both the telecoms industry and for communications.
Get Telecoms Smart - 5G
The next big leap in mobile technology is nearly upon us, with 5G set to launch as soon as next year. This week we look at the implications for both the telecoms industry and for communications.
Telco Global Connect 3
This document discusses opportunities for telecommunications companies (telcos) to generate new revenue streams. It discusses UltraViolet, a digital rights system that allows users to access purchased content across multiple devices. It argues that telcos could offer UltraViolet to access premium content. It also discusses how telcos can monetize location data from mobile networks by providing location insight services to businesses. Finally, it discusses how telcos can capitalize on the growing demand for identity management and security services by leveraging subscriber identity data to improve services and create new revenue streams.
Media Buying Forum, Freewheel
1) The document discusses how over-the-top (OTT) video provides a way for advertisers to reach large audiences through connected TVs and other internet-enabled devices in a quality, scalable way while allowing for some targeting capabilities.
2) However, some advertisers remain hesitant about embracing OTT video as a new format due to uncertainties.
3) The document argues that by combining OTT video with linear TV, advertisers can gain the benefits of both broad reach and improved targeting efficiency to solve issues in media planning.
Location based advertising
Location based advertising should be one of the options for the telecommunication operators to boost the revenue inside the hyper competitive market and saturated SIM penetration.
The SCIENCE-ification of Media
This presentation discusses the opportunity posed by the "science-ification of media" where large quantities of consumer data are utilized to target and optimize everything from advertising to content which I posit will have broad and profound implications.
F&T stock pitch report- Talk Talk
Talk Talk is a UK telecommunications provider that offers broadband and telecom services. It has a 14% market share but faces significant competition from larger rivals like BT, Sky and Virgin Media who control over 75% of the market. Talk Talk relies on renting infrastructure from BT and does not own its own network, making it vulnerable to price wars. A recent cyber attack cost the company £35 million and damaged its reputation. For growth, Talk Talk may look to acquire other companies, expand its broadband infrastructure, and grow its corporate customer base, but faces risks from regulation, new entrants, and potential future cyber attacks.
Lijit Overview
Lijit Networks is an advertising network that focuses on mid-tail and long-tail publishers. They offer advertising services, audience analytics, and reader engagement tools to boost publishers' revenue. Their real-time bidding platform integrates with major ad providers and uses optimized ad chains to deliver high-quality, specific ads. Publishers gain access to real-time analytics and industry-leading anti-malware technology. Lijit Networks processes over 4 billion ad transactions per month and aims to top $10 million in revenue by 2012.
How Mobile is Transforming Enterprise Customer Experience
I was delighted to present a webinar about "How Mobile is Transforming Enterprise Customer Experience" with TMC Net, on behalf of OpenMarket.
The one-hour webinar explored how to fully integrate mobile messaging into a customer engagement processes, using a new approach to customer service.
This webinar also shared practical steps for designing new and differentiating experiences that will attract and retain customers, including best practice examples of how OpenMarket customers have re-engineered specific touch points for mobile engagement.
Topics included:
The benefits of superior customer experience
Improving customer experience with mobile
How customer experience spans the entire lifecycle
Using mobile messaging to improve specific customer touch points
Delivering relevant content via mobile across the enterprise
How to get started with mobile
deloitte-cn-tmt-analysis-mvno-competition-strategy-en-160813
Deloitte's Technology, Media, Telecom Center of Excellence (TCOE) was established in China to leverage Deloitte's experience in the TMT sector and provide thought leadership to companies in the China TMT industry. The document discusses the global MVNO market and analyzes strategies used by successful MVNOs, including leveraging existing resources like brands, distribution channels, or content. Key elements for MVNO success include having an advantage like these resources, clearly differentiating services, and targeting specific customer segments with tailored offerings rather than direct price competition with telecom operators.
US MVNO Seminar Brochure
This document provides information about a seminar on the US MVNO market presented by The Besen Group. The seminar will cover topics including an overview of the US MVNO market size and trends from 2020-2024, wholesale pricing benchmarks for major carriers, and case studies of 47 current and potential MVNOs. It will help attendees develop innovative strategies and build compelling business cases to succeed as an MVNO. The seminar spans multiple sessions and includes workshops on strategy, business case development, and case studies. It is aimed at providing a comprehensive overview to help new and established MVNOs.
MVNO 2.0: The Resurgence of MVNOs in the US
A new wave of MVNOs with innovative business models is launching in the US. In this Viewpoint, Cartesian discusses the merits, drawbacks, and likely future of these MVNOs.
Sponsored Call-Another Leg of Mobile Marketing
This document discusses revenue generating value-added services (VAS) solutions for mobile operators, focusing on mobile advertisement and sponsored calls. It notes that competition among operators is causing pricing challenges and existing VAS services are saturated. Sponsored calls are presented as another form of mobile advertisement that allows advertisers to sponsor subscribers' phone calls in exchange for listening to advertisements. The document outlines different methods for implementing sponsored calls and compares the methods. It also describes the key players and roles in the sponsored calls ecosystem, including advertisers, agencies, aggregators, and mobile operators.
Mobile virtual network operator MVNO
An MVNO is a mobile virtual network operator that provides mobile phone services using another company's network infrastructure and spectrum licenses. MVNOs do not own their own network equipment or spectrum, but instead purchase bulk access to network services from traditional network operators known as mobile network operators or MNOs. There are different types of MVNOs that offer varying levels of independence from MNOs, including business MVNOs, discount MVNOs, lifestyle MVNOs, and ethnic MVNOs. In Saudi Arabia, the three major MNOs - Mobily, STC, and Zain - each host MVNOs that operate using their networks and services.
Provide effective marketing solutions
GAPIT is a leading mobile content and internet services provider in Vietnam. It was established in 2005 and provides services such as mobile advertising, online marketing, SMS solutions, and mobile content distribution. GAPIT works with major mobile operators and clients across various industries to deliver efficient communication services and integrated marketing solutions to mobile users.
Mobile Marketing Using A Location Based Service
The document describes a proposed location-based mobile marketing service. It discusses:
1) The service would provide users with advertising messages from nearby supermarkets based on their location and selected product categories of interest.
2) The supporting system architecture includes a web server to handle the user interface, communicate with a location server to determine the user's position, and query an LDAP server to retrieve relevant promotions.
3) The location server authenticates users and provides their location while the LDAP server stores distributed information on products, promotions and supermarkets to be accessed through queries.
Connected as it never was. The launch of China's MVNOs
This document provides an overview of China's launch of mobile virtual network operators (MVNOs). Some key points:
- In May 2013, China's Ministry of Industry and Information Technology officially launched a pilot program allowing private companies to operate as MVNOs in China.
- By June 2014, 24 companies had received approval to operate as MVNOs, partnering with China's three major mobile network operators - China Mobile, China Unicom, and China Telecom.
- MVNOs in China currently operate under a reseller business model, but the pilot program aims to allow them to differentiate through branding, products, and customer service.
Over The Top Service ...How can telcos meet the OTT services challenge?
This is my project when i was worked at Telekomunikasi Indonesia (TELKOM).
By looking growth opportunities of OTT service in the world and Indonesia market that encourages the proliferation of OTT services development, TELKOM take strategies to develop Telco-OTT services.
Unwired Company Profile
Unwired Networks is a supplier, installer, and maintainer of networking equipment and wireless solutions that has experienced organic growth since 2010. The company prides itself on being able to manage all networking and communication needs of its customers through proactive account management and by delivering what it promises. Unwired Networks stands out from other companies through its company culture and by putting customers first in everything it does. The company receives feedback from customer satisfaction surveys and site visits to ensure it is meeting customer needs. Unwired partners with various organizations to deliver quality products, services, and support to its customers. Its future strategy involves further investment in data, IP technologies, structured cabling, and WiFi networks.
Ogilvy and Wipro partner on innovation business - customer engagement, innova...
Ogilvy Australia has launched a new commercialization arm called OgilvyVentures in partnership with global IT company Wipro to develop and launch new technology-driven products for brands. OgilvyVentures will focus on building proof-of-concept platforms with Wipro's technical expertise to bring to clients in sectors like energy, insurance, and banking. The partnership aims to contribute new revenue streams through scalable products focused on areas like community energy sharing and data-driven insurance policies.
How Banking And Insurance Industry Can Leverage In App Advertising
For Individual Financial Firms like Banking and Insurance the In-App Mobile Advertising yields better throughout and penetration, in much the similar way the discontinuities of digital display did before.
Whitepaper 11th april 12 how to use mobile as a marketing tool
This document discusses how mobile marketing is a new opportunity for brands and provides tips on how to create an effective mobile marketing campaign. It highlights that mobile usage is growing rapidly and stealing marketing budgets from traditional media. It also provides reasons to invest in mobile marketing such as its ability to target consumers when they are ready to buy. The document then offers steps to create a dynamic mobile marketing campaign and ways mobile can be used as a marketing tool, such as contests and downloading apps. It concludes by emphasizing the importance of measuring mobile ad performance and integrating mobile campaigns with other marketing efforts.
More Related Content
What's hot
Get Telecoms Smart - 5G
The next big leap in mobile technology is nearly upon us, with 5G set to launch as soon as next year. This week we look at the implications for both the telecoms industry and for communications.
Get Telecoms Smart - 5G
The next big leap in mobile technology is nearly upon us, with 5G set to launch as soon as next year. This week we look at the implications for both the telecoms industry and for communications.
Telco Global Connect 3
This document discusses opportunities for telecommunications companies (telcos) to generate new revenue streams. It discusses UltraViolet, a digital rights system that allows users to access purchased content across multiple devices. It argues that telcos could offer UltraViolet to access premium content. It also discusses how telcos can monetize location data from mobile networks by providing location insight services to businesses. Finally, it discusses how telcos can capitalize on the growing demand for identity management and security services by leveraging subscriber identity data to improve services and create new revenue streams.
Media Buying Forum, Freewheel
1) The document discusses how over-the-top (OTT) video provides a way for advertisers to reach large audiences through connected TVs and other internet-enabled devices in a quality, scalable way while allowing for some targeting capabilities.
2) However, some advertisers remain hesitant about embracing OTT video as a new format due to uncertainties.
3) The document argues that by combining OTT video with linear TV, advertisers can gain the benefits of both broad reach and improved targeting efficiency to solve issues in media planning.
Location based advertising
Location based advertising should be one of the options for the telecommunication operators to boost the revenue inside the hyper competitive market and saturated SIM penetration.
The SCIENCE-ification of Media
This presentation discusses the opportunity posed by the "science-ification of media" where large quantities of consumer data are utilized to target and optimize everything from advertising to content which I posit will have broad and profound implications.
F&T stock pitch report- Talk Talk
Talk Talk is a UK telecommunications provider that offers broadband and telecom services. It has a 14% market share but faces significant competition from larger rivals like BT, Sky and Virgin Media who control over 75% of the market. Talk Talk relies on renting infrastructure from BT and does not own its own network, making it vulnerable to price wars. A recent cyber attack cost the company £35 million and damaged its reputation. For growth, Talk Talk may look to acquire other companies, expand its broadband infrastructure, and grow its corporate customer base, but faces risks from regulation, new entrants, and potential future cyber attacks.
Lijit Overview
Lijit Networks is an advertising network that focuses on mid-tail and long-tail publishers. They offer advertising services, audience analytics, and reader engagement tools to boost publishers' revenue. Their real-time bidding platform integrates with major ad providers and uses optimized ad chains to deliver high-quality, specific ads. Publishers gain access to real-time analytics and industry-leading anti-malware technology. Lijit Networks processes over 4 billion ad transactions per month and aims to top $10 million in revenue by 2012.
How Mobile is Transforming Enterprise Customer Experience
I was delighted to present a webinar about "How Mobile is Transforming Enterprise Customer Experience" with TMC Net, on behalf of OpenMarket.
The one-hour webinar explored how to fully integrate mobile messaging into a customer engagement processes, using a new approach to customer service.
This webinar also shared practical steps for designing new and differentiating experiences that will attract and retain customers, including best practice examples of how OpenMarket customers have re-engineered specific touch points for mobile engagement.
Topics included:
The benefits of superior customer experience
Improving customer experience with mobile
How customer experience spans the entire lifecycle
Using mobile messaging to improve specific customer touch points
Delivering relevant content via mobile across the enterprise
How to get started with mobile
deloitte-cn-tmt-analysis-mvno-competition-strategy-en-160813
Deloitte's Technology, Media, Telecom Center of Excellence (TCOE) was established in China to leverage Deloitte's experience in the TMT sector and provide thought leadership to companies in the China TMT industry. The document discusses the global MVNO market and analyzes strategies used by successful MVNOs, including leveraging existing resources like brands, distribution channels, or content. Key elements for MVNO success include having an advantage like these resources, clearly differentiating services, and targeting specific customer segments with tailored offerings rather than direct price competition with telecom operators.
US MVNO Seminar Brochure
This document provides information about a seminar on the US MVNO market presented by The Besen Group. The seminar will cover topics including an overview of the US MVNO market size and trends from 2020-2024, wholesale pricing benchmarks for major carriers, and case studies of 47 current and potential MVNOs. It will help attendees develop innovative strategies and build compelling business cases to succeed as an MVNO. The seminar spans multiple sessions and includes workshops on strategy, business case development, and case studies. It is aimed at providing a comprehensive overview to help new and established MVNOs.
MVNO 2.0: The Resurgence of MVNOs in the US
A new wave of MVNOs with innovative business models is launching in the US. In this Viewpoint, Cartesian discusses the merits, drawbacks, and likely future of these MVNOs.
Sponsored Call-Another Leg of Mobile Marketing
This document discusses revenue generating value-added services (VAS) solutions for mobile operators, focusing on mobile advertisement and sponsored calls. It notes that competition among operators is causing pricing challenges and existing VAS services are saturated. Sponsored calls are presented as another form of mobile advertisement that allows advertisers to sponsor subscribers' phone calls in exchange for listening to advertisements. The document outlines different methods for implementing sponsored calls and compares the methods. It also describes the key players and roles in the sponsored calls ecosystem, including advertisers, agencies, aggregators, and mobile operators.
Mobile virtual network operator MVNO
An MVNO is a mobile virtual network operator that provides mobile phone services using another company's network infrastructure and spectrum licenses. MVNOs do not own their own network equipment or spectrum, but instead purchase bulk access to network services from traditional network operators known as mobile network operators or MNOs. There are different types of MVNOs that offer varying levels of independence from MNOs, including business MVNOs, discount MVNOs, lifestyle MVNOs, and ethnic MVNOs. In Saudi Arabia, the three major MNOs - Mobily, STC, and Zain - each host MVNOs that operate using their networks and services.
Provide effective marketing solutions
GAPIT is a leading mobile content and internet services provider in Vietnam. It was established in 2005 and provides services such as mobile advertising, online marketing, SMS solutions, and mobile content distribution. GAPIT works with major mobile operators and clients across various industries to deliver efficient communication services and integrated marketing solutions to mobile users.
Mobile Marketing Using A Location Based Service
The document describes a proposed location-based mobile marketing service. It discusses:
1) The service would provide users with advertising messages from nearby supermarkets based on their location and selected product categories of interest.
2) The supporting system architecture includes a web server to handle the user interface, communicate with a location server to determine the user's position, and query an LDAP server to retrieve relevant promotions.
3) The location server authenticates users and provides their location while the LDAP server stores distributed information on products, promotions and supermarkets to be accessed through queries.
Connected as it never was. The launch of China's MVNOs
This document provides an overview of China's launch of mobile virtual network operators (MVNOs). Some key points:
- In May 2013, China's Ministry of Industry and Information Technology officially launched a pilot program allowing private companies to operate as MVNOs in China.
- By June 2014, 24 companies had received approval to operate as MVNOs, partnering with China's three major mobile network operators - China Mobile, China Unicom, and China Telecom.
- MVNOs in China currently operate under a reseller business model, but the pilot program aims to allow them to differentiate through branding, products, and customer service.
Over The Top Service ...How can telcos meet the OTT services challenge?
This is my project when i was worked at Telekomunikasi Indonesia (TELKOM).
By looking growth opportunities of OTT service in the world and Indonesia market that encourages the proliferation of OTT services development, TELKOM take strategies to develop Telco-OTT services.
Unwired Company Profile
Unwired Networks is a supplier, installer, and maintainer of networking equipment and wireless solutions that has experienced organic growth since 2010. The company prides itself on being able to manage all networking and communication needs of its customers through proactive account management and by delivering what it promises. Unwired Networks stands out from other companies through its company culture and by putting customers first in everything it does. The company receives feedback from customer satisfaction surveys and site visits to ensure it is meeting customer needs. Unwired partners with various organizations to deliver quality products, services, and support to its customers. Its future strategy involves further investment in data, IP technologies, structured cabling, and WiFi networks.
Ogilvy and Wipro partner on innovation business - customer engagement, innova...
Ogilvy Australia has launched a new commercialization arm called OgilvyVentures in partnership with global IT company Wipro to develop and launch new technology-driven products for brands. OgilvyVentures will focus on building proof-of-concept platforms with Wipro's technical expertise to bring to clients in sectors like energy, insurance, and banking. The partnership aims to contribute new revenue streams through scalable products focused on areas like community energy sharing and data-driven insurance policies.
What's hot (20)
How Mobile is Transforming Enterprise Customer Experience
How Mobile is Transforming Enterprise Customer Experience
deloitte-cn-tmt-analysis-mvno-competition-strategy-en-160813
deloitte-cn-tmt-analysis-mvno-competition-strategy-en-160813
Connected as it never was. The launch of China's MVNOs
Connected as it never was. The launch of China's MVNOs
Over The Top Service ...How can telcos meet the OTT services challenge?
Over The Top Service ...How can telcos meet the OTT services challenge?
Ogilvy and Wipro partner on innovation business - customer engagement, innova...
Ogilvy and Wipro partner on innovation business - customer engagement, innova...
Similar to Patriot Mobile - Nailing the Niche
How Banking And Insurance Industry Can Leverage In App Advertising
For Individual Financial Firms like Banking and Insurance the In-App Mobile Advertising yields better throughout and penetration, in much the similar way the discontinuities of digital display did before.
Whitepaper 11th april 12 how to use mobile as a marketing tool
This document discusses how mobile marketing is a new opportunity for brands and provides tips on how to create an effective mobile marketing campaign. It highlights that mobile usage is growing rapidly and stealing marketing budgets from traditional media. It also provides reasons to invest in mobile marketing such as its ability to target consumers when they are ready to buy. The document then offers steps to create a dynamic mobile marketing campaign and ways mobile can be used as a marketing tool, such as contests and downloading apps. It concludes by emphasizing the importance of measuring mobile ad performance and integrating mobile campaigns with other marketing efforts.
Whitepaper 11th april 12 how to use mobile as a marketing tool
This document discusses how mobile marketing is a new opportunity for brands and provides tips on how to create an effective mobile marketing campaign. It highlights that mobile usage is growing rapidly and stealing marketing budgets from traditional media. It provides reasons to invest in mobile marketing such as its ability to target consumers when they are ready to buy. The document also discusses trends in mobile experiences and provides steps and strategies for using mobile in marketing campaigns.
Financial Performance of Smart Zones
This document discusses how Smart Zones, an online advertising platform, provides targeted advertising for financial services companies. It describes several case studies of Smart Zones campaigns for credit cards, banking services, brokerages, and credit unions that achieved click-through rates well above industry averages, with lifts of up to 133%. Smart Zones uses predictive modeling of household demographic and financial data to identify and target qualified audiences at scale across devices, without using cookies which limits targeting accuracy and reach.
Mobile marketing for credit unions
RAIN is an advertising agency that specializes in mobile marketing for banks with federally compliant ads that generate clear ROI.
Mobile advertising
The document provides an overview of mobile advertising and marketing strategies. It contains articles on various topics related to mobile advertising, including:
- Mobile advertising budgets are increasing significantly each year as marketers recognize the importance of reaching consumers on their mobile devices.
- Small and medium-sized businesses can effectively utilize mobile marketing with targeted campaigns, even without large agency budgets.
- Both mobile apps and mobile web experiences have advantages for marketers, and many choose to utilize both channels to reach the widest possible audience.
- Mobile devices enable high levels of consumer participation and engagement through social media and on-demand access to information. Marketers must adopt new strategies to engage participants in this new mobile environment.
- Location-based
Classic guide to mobile advertising
The document discusses how mobile marketing is no longer just for big brands and large budgets, but is accessible to small and medium-sized enterprises as well. It provides tips for how smaller businesses can get started with mobile marketing, such as focusing on their target audience's needs, segmenting customers, using DIY tools to save costs and build agility, and building a customer loyalty program to nurture customer data. An example is given of a watch store that was able to quickly build a database of 4,000 mobile numbers and saw success with a subsequent SMS marketing campaign.
Unlocking Digital Success Top Baltimore Digital Advertising Agencies.pptx
Amidst the plethora of digital advertising agency Baltimore, a select few stand out for their expertise, innovation, and commitment to client success.
151116 Mad Marketer_5 Reasons CPG Brands Need Accountable Advertising
The document discusses the challenges facing consumer packaged goods (CPG) brands from shifting consumer attitudes and incomes. It notes that CPG marketers must adapt to market fragmentation across new media channels. The document argues that direct response television (DRTV) advertising presents several benefits for CPG brands, including the ability to track and analyze campaigns, build brand recognition in a cost-effective manner, and ensure accountability with limited marketing budgets through the use of analytics. It concludes that DRTV is an effective way for CPG firms to achieve high brand awareness within an attractive return on investment.
London Roadshow Keynote Presentation
The document discusses the transformation in customer engagement from mass marketing to engagement marketing. It outlines five principles of engagement marketing: engaging people as individuals, based on what they do, continuously over time, directed towards an outcome, and everywhere they are. Engagement marketing focuses on building personalized and lifelong relationships with customers through continuous engagement across channels.
7 Game Changing Marketing Trends - Driven By Marketing Analytics
It’s a new era in the world of marketing.
It begins with AND is driven by data.
Marketing is being shaped by ever-increasing streams of data about customers, produced by continuously evolving technologies.
Today’s marketing programs are highly dependent on capturing and making that data work to the marketer’s advantage.
Seven trends that figure prominently in the new world of marketing are contributing to the challenges - and opportunities - for all types of marketing organizations.
They all start with the continuous flow of information that marketers struggle to use in the most profitable ways.
Explore the idea of distributed marketing, marketing roi, numerati and the impact on marketers, the increased availability of data from multiple marketing touch points. What does it all mean?
What to Expect From Programmatic in 2015
"Predictions for programmatic are plentiful. 11 experts forecast which are most likely to come to fruition, and how marketers should prepare."
Our Chief Digital Officer, Avi Brown, weighs in on the future of programmatic advertising and the importance of automating the direct buy.
Unlock Your Brand's Potential Digital Advertising Agency in Baltimore.pptx
At the heart of every successful digital advertising campaign lies a well-crafted strategy tailored to the unique needs and goals of the brand. A leading digital advertising agency in Baltimore understands the importance of strategy and takes a comprehensive approach to every campaign.
5 Reasons Why Proximity Marketing is Better Than Traditional Marketing
Proximity Marketing has been consistently evolving over the past few years. It is a powerful way to engage and connect with people in a specific area and is emerging as one of the most compelling marketing strategies with several advantages over traditional marketing.
Vanson Bourne Case Study: IBM
IBM commissioned Vanson Bourne to conduct primary market research among IT and business executives in the insurance industry across six countries. The research had two objectives: 1) to validate IBM's assumptions about key challenges in data usage and integration in the insurance sector, and 2) to generate marketing assets highlighting insights. Vanson Bourne designed and conducted telephone interviews to gather perspectives from 100 executives. IBM then used the research findings to guide marketing decisions and support sales efforts through media coverage, webinars, and presentations tailored for customers and prospects.
2020 Myanmar Digital Trends
Digital marketing trends in Myanmar for 2020 will focus on A/B testing to improve campaign performance, using artificial intelligence for insights and optimization, adopting programmatic advertising for targeting and personalization, leveraging chatbots for customer service, prioritizing video and mobile formats given increasing consumption, using location data and first/third party data for segmentation and targeting, and measuring foot traffic in addition to clicks to understand offline impact. Brand safety, personalization, and audio advertising will also be growing areas of focus.
2020 Myanmar Digital Trends
Data is the key to creating great customer experiences. Find out the latest digital marketing trends in Myanmar
Whitepaper 1st may 12 mobile marketing
Are you stuck on Marketing?
What new to do? How to grab consumer's short attention Span? How to do out of box marketing campaigns? How to increase ROI on existing marketing spends?
.... Follow the Blue Ocean Strategy...
Find Greener Pastures in Mobile Marketing....
If you follow the "only traditional route" approach ... You end up with the ordinary.
Try Out of Box... Try Mobile
Strike Ad White Paper
This document discusses how to simplify mobile media planning and buying by overcoming the inherent complexities. It identifies that dedicated Mobile Demand Side Platforms can dramatically reduce workload for agencies by eliminating manual processes. These platforms allow agencies to plan, book, execute and optimize mobile campaigns through a single interface in real-time. The emergence of these platforms marks an end to large inefficiencies that have prevented many agencies from considering mobile as a viable advertising channel.
2019 Predictions: What CMOs Demand From MarTech This Year
The digital transformation movement was supposed to improve the customer experience. But data and technology gaps are still holding CMOs back from fulfilling their tech-enabled brands promises. Heading into 2019, the role of CMO needs to be prepared to answer these questions:
• What data and technology skills does their marketing team lack to deliver the perfect customer experience?
• How should the CMO evolve to accelerate their company’s digital transformation and data-driven initiatives?
• Why do companies need to invest in the right balance of mature marketing technology with emerging tech like AI and conversational interfaces?
This webinar is hosted by Steve Warren, CEO of Mapp, and feature guest speaker, Thomas Husson, VP & Principal Analyst from Forrester Research, Inc.
Similar to Patriot Mobile - Nailing the Niche (20)
How Banking And Insurance Industry Can Leverage In App Advertising
How Banking And Insurance Industry Can Leverage In App Advertising
Whitepaper 11th april 12 how to use mobile as a marketing tool
Whitepaper 11th april 12 how to use mobile as a marketing tool
Whitepaper 11th april 12 how to use mobile as a marketing tool
Whitepaper 11th april 12 how to use mobile as a marketing tool
Unlocking Digital Success Top Baltimore Digital Advertising Agencies.pptx
Unlocking Digital Success Top Baltimore Digital Advertising Agencies.pptx
151116 Mad Marketer_5 Reasons CPG Brands Need Accountable Advertising
151116 Mad Marketer_5 Reasons CPG Brands Need Accountable Advertising
7 Game Changing Marketing Trends - Driven By Marketing Analytics
7 Game Changing Marketing Trends - Driven By Marketing Analytics
Unlock Your Brand's Potential Digital Advertising Agency in Baltimore.pptx
Unlock Your Brand's Potential Digital Advertising Agency in Baltimore.pptx
5 Reasons Why Proximity Marketing is Better Than Traditional Marketing
5 Reasons Why Proximity Marketing is Better Than Traditional Marketing
2019 Predictions: What CMOs Demand From MarTech This Year
2019 Predictions: What CMOs Demand From MarTech This Year
Recently uploaded
System Design Case Study: Building a Scalable E-Commerce Platform - Hiike
This case study explores designing a scalable e-commerce platform, covering key requirements, system components, and best practices.
Salesforce Integration for Bonterra Impact Management (fka Social Solutions A...
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on integration of Salesforce with Bonterra Impact Management.
Interested in deploying an integration with Salesforce for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Driving Business Innovation: Latest Generative AI Advancements & Success Story
Are you ready to revolutionize how you handle data? Join us for a webinar where we’ll bring you up to speed with the latest advancements in Generative AI technology and discover how leveraging FME with tools from giants like Google Gemini, Amazon, and Microsoft OpenAI can supercharge your workflow efficiency.
During the hour, we’ll take you through:
Guest Speaker Segment with Hannah Barrington: Dive into the world of dynamic real estate marketing with Hannah, the Marketing Manager at Workspace Group. Hear firsthand how their team generates engaging descriptions for thousands of office units by integrating diverse data sources—from PDF floorplans to web pages—using FME transformers, like OpenAIVisionConnector and AnthropicVisionConnector. This use case will show you how GenAI can streamline content creation for marketing across the board.
Ollama Use Case: Learn how Scenario Specialist Dmitri Bagh has utilized Ollama within FME to input data, create custom models, and enhance security protocols. This segment will include demos to illustrate the full capabilities of FME in AI-driven processes.
Custom AI Models: Discover how to leverage FME to build personalized AI models using your data. Whether it’s populating a model with local data for added security or integrating public AI tools, find out how FME facilitates a versatile and secure approach to AI.
We’ll wrap up with a live Q&A session where you can engage with our experts on your specific use cases, and learn more about optimizing your data workflows with AI.
This webinar is ideal for professionals seeking to harness the power of AI within their data management systems while ensuring high levels of customization and security. Whether you're a novice or an expert, gain actionable insights and strategies to elevate your data processes. Join us to see how FME and AI can revolutionize how you work with data!
Nunit vs XUnit vs MSTest Differences Between These Unit Testing Frameworks.pdf
When it comes to unit testing in the .NET ecosystem, developers have a wide range of options available. Among the most popular choices are NUnit, XUnit, and MSTest. These unit testing frameworks provide essential tools and features to help ensure the quality and reliability of code. However, understanding the differences between these frameworks is crucial for selecting the most suitable one for your projects.
Programming Foundation Models with DSPy - Meetup Slides
Prompting language models is hard, while programming language models is easy. In this talk, I will discuss the state-of-the-art framework DSPy for programming foundation models with its powerful optimizers and runtime constraint system.
Skybuffer AI: Advanced Conversational and Generative AI Solution on SAP Busin...
Skybuffer AI, built on the robust SAP Business Technology Platform (SAP BTP), is the latest and most advanced version of our AI development, reaffirming our commitment to delivering top-tier AI solutions. Skybuffer AI harnesses all the innovative capabilities of the SAP BTP in the AI domain, from Conversational AI to cutting-edge Generative AI and Retrieval-Augmented Generation (RAG). It also helps SAP customers safeguard their investments into SAP Conversational AI and ensure a seamless, one-click transition to SAP Business AI.
With Skybuffer AI, various AI models can be integrated into a single communication channel such as Microsoft Teams. This integration empowers business users with insights drawn from SAP backend systems, enterprise documents, and the expansive knowledge of Generative AI. And the best part of it is that it is all managed through our intuitive no-code Action Server interface, requiring no extensive coding knowledge and making the advanced AI accessible to more users.
Operating System Used by Users in day-to-day life.pptx
Dive into the realm of operating systems (OS) with Pravash Chandra Das, a seasoned Digital Forensic Analyst, as your guide. 🚀 This comprehensive presentation illuminates the core concepts, types, and evolution of OS, essential for understanding modern computing landscapes.
Beginning with the foundational definition, Das clarifies the pivotal role of OS as system software orchestrating hardware resources, software applications, and user interactions. Through succinct descriptions, he delineates the diverse types of OS, from single-user, single-task environments like early MS-DOS iterations, to multi-user, multi-tasking systems exemplified by modern Linux distributions.
Crucial components like the kernel and shell are dissected, highlighting their indispensable functions in resource management and user interface interaction. Das elucidates how the kernel acts as the central nervous system, orchestrating process scheduling, memory allocation, and device management. Meanwhile, the shell serves as the gateway for user commands, bridging the gap between human input and machine execution. 💻
The narrative then shifts to a captivating exploration of prominent desktop OSs, Windows, macOS, and Linux. Windows, with its globally ubiquitous presence and user-friendly interface, emerges as a cornerstone in personal computing history. macOS, lauded for its sleek design and seamless integration with Apple's ecosystem, stands as a beacon of stability and creativity. Linux, an open-source marvel, offers unparalleled flexibility and security, revolutionizing the computing landscape. 🖥️
Moving to the realm of mobile devices, Das unravels the dominance of Android and iOS. Android's open-source ethos fosters a vibrant ecosystem of customization and innovation, while iOS boasts a seamless user experience and robust security infrastructure. Meanwhile, discontinued platforms like Symbian and Palm OS evoke nostalgia for their pioneering roles in the smartphone revolution.
The journey concludes with a reflection on the ever-evolving landscape of OS, underscored by the emergence of real-time operating systems (RTOS) and the persistent quest for innovation and efficiency. As technology continues to shape our world, understanding the foundations and evolution of operating systems remains paramount. Join Pravash Chandra Das on this illuminating journey through the heart of computing. 🌟
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdf
A Mix Chart displays historical data of numbers in a graphical or tabular form. The Kalyan Rajdhani Mix Chart specifically shows the results of a sequence of numbers over different periods.
Presentation of the OECD Artificial Intelligence Review of Germany
Consult the full report at https://www.oecd.org/digital/oecd-artificial-intelligence-review-of-germany-609808d6-en.htm
Best 20 SEO Techniques To Improve Website Visibility In SERP
Boost your website's visibility with proven SEO techniques! Our latest blog dives into essential strategies to enhance your online presence, increase traffic, and rank higher on search engines. From keyword optimization to quality content creation, learn how to make your site stand out in the crowded digital landscape. Discover actionable tips and expert insights to elevate your SEO game.
Fueling AI with Great Data with Airbyte Webinar
This talk will focus on how to collect data from a variety of sources, leveraging this data for RAG and other GenAI use cases, and finally charting your course to productionalization.
Introduction of Cybersecurity with OSS at Code Europe 2024
I develop the Ruby programming language, RubyGems, and Bundler, which are package managers for Ruby. Today, I will introduce how to enhance the security of your application using open-source software (OSS) examples from Ruby and RubyGems.
The first topic is CVE (Common Vulnerabilities and Exposures). I have published CVEs many times. But what exactly is a CVE? I'll provide a basic understanding of CVEs and explain how to detect and handle vulnerabilities in OSS.
Next, let's discuss package managers. Package managers play a critical role in the OSS ecosystem. I'll explain how to manage library dependencies in your application.
I'll share insights into how the Ruby and RubyGems core team works to keep our ecosystem safe. By the end of this talk, you'll have a better understanding of how to safeguard your code.
Columbus Data & Analytics Wednesdays - June 2024
Columbus Data & Analytics Wednesdays, June 2024 with Maria Copot 20
June Patch Tuesday
Ivanti’s Patch Tuesday breakdown goes beyond patching your applications and brings you the intelligence and guidance needed to prioritize where to focus your attention first. Catch early analysis on our Ivanti blog, then join industry expert Chris Goettl for the Patch Tuesday Webinar Event. There we’ll do a deep dive into each of the bulletins and give guidance on the risks associated with the newly-identified vulnerabilities.
Trusted Execution Environment for Decentralized Process Mining
Presentation of the paper "Trusted Execution Environment for Decentralized Process Mining" given during the CAiSE 2024 Conference in Cyprus on June 7, 2024.
Letter and Document Automation for Bonterra Impact Management (fka Social Sol...
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on automated letter generation for Bonterra Impact Management using Google Workspace or Microsoft 365.
Interested in deploying letter generation automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
AWS Cloud Cost Optimization Presentation.pptx
This presentation provides valuable insights into effective cost-saving techniques on AWS. Learn how to optimize your AWS resources by rightsizing, increasing elasticity, picking the right storage class, and choosing the best pricing model. Additionally, discover essential governance mechanisms to ensure continuous cost efficiency. Whether you are new to AWS or an experienced user, this presentation provides clear and practical tips to help you reduce your cloud costs and get the most out of your budget.
Skybuffer SAM4U tool for SAP license adoption
Manage and optimize your license adoption and consumption with SAM4U, an SAP free customer software asset management tool.
SAM4U, an SAP complimentary software asset management tool for customers, delivers a detailed and well-structured overview of license inventory and usage with a user-friendly interface. We offer a hosted, cost-effective, and performance-optimized SAM4U setup in the Skybuffer Cloud environment. You retain ownership of the system and data, while we manage the ABAP 7.58 infrastructure, ensuring fixed Total Cost of Ownership (TCO) and exceptional services through the SAP Fiori interface.
Digital Marketing Trends in 2024 | Guide for Staying Ahead
https://www.wask.co/ebooks/digital-marketing-trends-in-2024
Feeling lost in the digital marketing whirlwind of 2024? Technology is changing, consumer habits are evolving, and staying ahead of the curve feels like a never-ending pursuit. This e-book is your compass. Dive into actionable insights to handle the complexities of modern marketing. From hyper-personalization to the power of user-generated content, learn how to build long-term relationships with your audience and unlock the secrets to success in the ever-shifting digital landscape.
Recently uploaded (20)
System Design Case Study: Building a Scalable E-Commerce Platform - Hiike
System Design Case Study: Building a Scalable E-Commerce Platform - Hiike
Salesforce Integration for Bonterra Impact Management (fka Social Solutions A...
Salesforce Integration for Bonterra Impact Management (fka Social Solutions A...
Driving Business Innovation: Latest Generative AI Advancements & Success Story
Driving Business Innovation: Latest Generative AI Advancements & Success Story
Nunit vs XUnit vs MSTest Differences Between These Unit Testing Frameworks.pdf
Nunit vs XUnit vs MSTest Differences Between These Unit Testing Frameworks.pdf
Programming Foundation Models with DSPy - Meetup Slides
Programming Foundation Models with DSPy - Meetup Slides
Skybuffer AI: Advanced Conversational and Generative AI Solution on SAP Busin...
Skybuffer AI: Advanced Conversational and Generative AI Solution on SAP Busin...
Operating System Used by Users in day-to-day life.pptx
Operating System Used by Users in day-to-day life.pptx
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdf
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdf
Presentation of the OECD Artificial Intelligence Review of Germany
Presentation of the OECD Artificial Intelligence Review of Germany
Best 20 SEO Techniques To Improve Website Visibility In SERP
Best 20 SEO Techniques To Improve Website Visibility In SERP
Introduction of Cybersecurity with OSS at Code Europe 2024
Introduction of Cybersecurity with OSS at Code Europe 2024
Trusted Execution Environment for Decentralized Process Mining
Trusted Execution Environment for Decentralized Process Mining
Letter and Document Automation for Bonterra Impact Management (fka Social Sol...
Letter and Document Automation for Bonterra Impact Management (fka Social Sol...
Overcoming the PLG Trap: Lessons from Canva's Head of Sales & Head of EMEA Da...
Overcoming the PLG Trap: Lessons from Canva's Head of Sales & Head of EMEA Da...
Digital Marketing Trends in 2024 | Guide for Staying Ahead
Digital Marketing Trends in 2024 | Guide for Staying Ahead
Patriot Mobile - Nailing the Niche
- 1. Patriot Mobile “We chose to work with Sprint be- cause it’s clear that they really value the MVNO Busi- ness,” says Glenn Story, CEO Patriot Mobile. “The peo- ple at Sprint are truly some of the brightest I’ve had the pleasure of working with.” Patriot Mobile is a mobile carrier that sells postpaid and prepaid services to politically conservative Americans. Patriot Mobile, a recently launched MVNO, donates proceeds from their customers’ monthly wireless bill to support conservative causes. Patriot is gaining market share through their decisive marketing approach. Speaking di- rectly to their conservative-thinking base through affinity and digital marketing chan- nels, as well as influential media affiliations, they have been gaining momentum. The secret behind Patriot’s early success is their clearly defined target market niche, a compelling offer that resonates with their au- dience, and their well thought out marketing approach. Patriot chose Sprint because of the value placed on, and its commitment to the MVNO space. And, conversely, Sprint signed agree- ments with Patriot because they have char- acteristics of a successful MVNO including strong business, marketing and financial Nailing the Niche Learn more at www.patriotmobile.com