Ongoing patient engagement is critical to establishing loyal relationships with patients, resulting in repeat visits and increased revenue. However, the episodic care offered by urgent care centers makes this challenging to accomplish in a cost-effective way. Learn how…
- PatientBond’s all-in-one urgent care solution can digitize and extend patient engagement beyond the clinic with personalized messages using proven methods from the consumer & retail industries.
- Statcare Urgent Medical Care has leveraged digital technology to improve the patient experience throughout their journey
- Urgent care clinics are expanding their Occ Med business with outreach and labor optimization solutions.
…Acquire, retain and reactivate patients to drive breakthrough revenue and profitability!
Patient Loyalty: What it Takes to Earn Their Loyalty Sallie Burnett
The document discusses strategies for earning patient loyalty in healthcare. It defines loyalty and distinguishes it from satisfaction. Loyalty is built on satisfaction over multiple interactions that generate value. Earning recommendations is more important for healthcare providers than other industries due to influence on choices, but healthcare lags in customer service and loyalty. The 7 best practices outlined for building patient loyalty include quantifying loyalty economics, segmenting customers, improving digital experiences, cementing value relationships, and enabling referrals.
Marketing hospice and palliative care requires an in-depth understanding of the field and marketing techniques to best position your organization for long-term success.
Healthcare Marketing -- Reposition your hospital and retain your patientsMEK Group
Attractiveness, trust and relevancy -- three key issues hospitals and clinics -- particularly mid-sized and smaller hospitals -- need to address with their brand development and marketing to break through clutter. Re-position your hospital and retain patients with value creation.
Robert Wood Johnson University Hospital in New Jersey has received several awards and national recognition for its clinical quality and patient safety. It was ranked #36 for heart surgery, #40 for cancer, and #50 for respiratory disorders by U.S. News & World Report in 2009. The hospital also strives to improve customer satisfaction and address any issues cited in surveys. It implemented a patient voice feedback system and employee engagement initiatives to better understand customer concerns. These efforts have helped improve satisfaction scores and the hospital has continued to receive quality awards such as the Malcolm Baldrige National Quality Award.
This document summarizes a case study about quality and performance at Robert Wood Johnson University Hospital. It discusses the hospital's background and national recognition for clinical quality. Customer satisfaction is important for quality healthcare and is measured through metrics like successful surgeries and how patients are treated by staff. In 2004, the hospital was cited for poor quality regarding a lack of effective patient feedback systems. However, it has since implemented solutions like an anonymous online patient feedback tool called Patient Voice and employee engagement programs to improve quality and patient satisfaction. The hospital has won several quality awards including the Malcolm Baldrige National Quality Award in 2004.
Ravine Ridge is a new inpatient/outpatient rehabilitation facility opening in spring 2014. Their target market is teachers in local school districts. Their marketing plan includes attending school board meetings, increasing their online presence through social media, and hosting a 5K run. Internally, Ravine Ridge will offer intensive 7-day therapy programs using state-of-the-art equipment in a relaxing, spa-like setting. Their goal is to get teachers back in the classroom as quickly as possible. They will focus on personalized treatment and flexible hours to accommodate teachers' schedules.
Prophet worked extensively with the marketing and executive leadership teams at IU Health to develop and implement a new, system-wide brand and customer experience strategy to help achieve this vision. Leveraging extensive qualitative and quantitative research across different stakeholders as the foundation, we developed a comprehensive brand strategy for the health system that involved: A new positioning that highlighted the breadth and depth of the entire system, changing the name from Clarian to Indiana University Health, developing a compelling and consistently deliverable patient experience across the system, and developing the key elements that would bring the new brand to life and deliver the desired patient experience.
The document summarizes a study on factors that influence patients' likelihood to return to a medical practice based on their initial phone call experience. The study found that:
1) Empirical elements like answering the phone within three rings, the attendant introducing themselves and stating the location, and not experiencing voicemails, holds, or transfers positively influenced the likelihood of returning.
2) Attitudinal elements like satisfaction with the attendant's friendliness, empathy, and knowledge were also influential factors.
3) Surprisingly, the study found that 35% of callers reported they were not likely to return to the practice based on their first phone call experience.
Patient Loyalty: What it Takes to Earn Their Loyalty Sallie Burnett
The document discusses strategies for earning patient loyalty in healthcare. It defines loyalty and distinguishes it from satisfaction. Loyalty is built on satisfaction over multiple interactions that generate value. Earning recommendations is more important for healthcare providers than other industries due to influence on choices, but healthcare lags in customer service and loyalty. The 7 best practices outlined for building patient loyalty include quantifying loyalty economics, segmenting customers, improving digital experiences, cementing value relationships, and enabling referrals.
Marketing hospice and palliative care requires an in-depth understanding of the field and marketing techniques to best position your organization for long-term success.
Healthcare Marketing -- Reposition your hospital and retain your patientsMEK Group
Attractiveness, trust and relevancy -- three key issues hospitals and clinics -- particularly mid-sized and smaller hospitals -- need to address with their brand development and marketing to break through clutter. Re-position your hospital and retain patients with value creation.
Robert Wood Johnson University Hospital in New Jersey has received several awards and national recognition for its clinical quality and patient safety. It was ranked #36 for heart surgery, #40 for cancer, and #50 for respiratory disorders by U.S. News & World Report in 2009. The hospital also strives to improve customer satisfaction and address any issues cited in surveys. It implemented a patient voice feedback system and employee engagement initiatives to better understand customer concerns. These efforts have helped improve satisfaction scores and the hospital has continued to receive quality awards such as the Malcolm Baldrige National Quality Award.
This document summarizes a case study about quality and performance at Robert Wood Johnson University Hospital. It discusses the hospital's background and national recognition for clinical quality. Customer satisfaction is important for quality healthcare and is measured through metrics like successful surgeries and how patients are treated by staff. In 2004, the hospital was cited for poor quality regarding a lack of effective patient feedback systems. However, it has since implemented solutions like an anonymous online patient feedback tool called Patient Voice and employee engagement programs to improve quality and patient satisfaction. The hospital has won several quality awards including the Malcolm Baldrige National Quality Award in 2004.
Ravine Ridge is a new inpatient/outpatient rehabilitation facility opening in spring 2014. Their target market is teachers in local school districts. Their marketing plan includes attending school board meetings, increasing their online presence through social media, and hosting a 5K run. Internally, Ravine Ridge will offer intensive 7-day therapy programs using state-of-the-art equipment in a relaxing, spa-like setting. Their goal is to get teachers back in the classroom as quickly as possible. They will focus on personalized treatment and flexible hours to accommodate teachers' schedules.
Prophet worked extensively with the marketing and executive leadership teams at IU Health to develop and implement a new, system-wide brand and customer experience strategy to help achieve this vision. Leveraging extensive qualitative and quantitative research across different stakeholders as the foundation, we developed a comprehensive brand strategy for the health system that involved: A new positioning that highlighted the breadth and depth of the entire system, changing the name from Clarian to Indiana University Health, developing a compelling and consistently deliverable patient experience across the system, and developing the key elements that would bring the new brand to life and deliver the desired patient experience.
The document summarizes a study on factors that influence patients' likelihood to return to a medical practice based on their initial phone call experience. The study found that:
1) Empirical elements like answering the phone within three rings, the attendant introducing themselves and stating the location, and not experiencing voicemails, holds, or transfers positively influenced the likelihood of returning.
2) Attitudinal elements like satisfaction with the attendant's friendliness, empathy, and knowledge were also influential factors.
3) Surprisingly, the study found that 35% of callers reported they were not likely to return to the practice based on their first phone call experience.
Prophet 2014 Healthcare Exchange Consumer Study ResultsProphet
Eight million people signed up for insurance plans via public exchanges in the first year of the Affordable Care Act, yet an estimated 40+ million still remain uninsured. When annual enrollment opens again in October, how should companies change their tactics and targets based on experiences in year one? It’s time to learn from year one, and plan for year two and beyond.
We've released our findings from our 2014 survey of consumer attitudes and experiences with the Affordable Care Act’s first healthcare exchange open enrollment period. The survey of 1000 American adults shows that while nearly half of respondents plan to purchase healthcare on the exchange in the future, concerns over cost, confusion over subsidies and general distrust of health insurance companies persist.
To hear the audio that accompanies these slides, watch a recording of our webinar here: http://bit.ly/1vbOvUO.
Achieving patient experience excellence through cultural transformationBeyond Philosophy
What are the key ingredients to building sustainable and growing patient experience excellence? How do you create a culture that keeps excelling and innovating? To sign up our latest webinar visit here http://www.beyondphilosophy.com/thought-leadership/webinars
The Clinician's Role in Developing a Patient Experience StrategyRenown Health
Learn how clinicians and marketing consultants can work together to develop a patient experience strategy that enables team to work at the highest levels and achieve outstanding results.
Leading the Customer Experience Revolution: Baystate Health, Cleveland Clinic...Renown Health
Leading the Customer Experience Revolution. Customer experience is radically shifting to the forefront in healthcare. Examine the leadership role of marketing in driving excellence in service design, patient experience, and social engagement.
Margaret Coughlin, SVP and Chief Marketing & Communications Officer
Boston Children’s Hospital (Boston, MA); Suzanne Hendery, VP, Marketing & Public Affairs, Baystate Health (Springfield, MA); Paul Matsen, Chief Marketing & Communications Officer Cleveland Clinic (Cleveland, OH); Linda MacCracken, (Facilitator), Senior Principal, Accenture. Presented at the 2016 Healthcare Marketing & Physician Strategies Summit, Chicago, 5/22/2016
Broker & Consultant Disclosure Standards for Health & Welfare PlansDave Chase
This document provides guidance on optimizing transparency in broker and consultant disclosure standards for health and welfare plans. It outlines the need for employers to demand full disclosure of all compensation arrangements to understand potential conflicts of interest. The document includes exhibits that list examples of standard compensation, additional types of compensation, and conflicts of interest that should be disclosed. It advises employers to have pointed conversations about disclosure and set expectations before contracting with brokers or consultants.
This document outlines a three-step marketing plan for skilled nursing facilities (SNFs) to address challenges from healthcare reform, Accountable Care Organizations (ACOs), and reducing hospital readmissions. First, SNFs must evaluate how they are perceived by referral sources and improve communications to be invited to join local ACOs. Second, SNFs must track and report their hospital readmission rates to referral sources. Third, if not included in a preferred ACO, SNFs should promote their quality care directly to consumers to maintain Medicare referrals and revenues. The plan advises proactive communications now to prepare for changes from healthcare reform and ACOs.
New Ways to Improve the Patient Experience: Because it Begins Before the Fron...TraceByTWSG
This presentation will review strategic initiatives for revenue cycle leaders to further engage patients in their care experience – beginning before they enter the hospital’s front door. The session will present key strategies and related outcomes in patient satisfaction, staff performance, reimbursement and upfront patient collections.
• Ensure meaningful upfront encounters with Patient Access – at each and every encounter.
• Hardwire measurable standards throughout Patient Access teams.
• Reduce process time and eliminate duplication for quicker patient turnaround.
• Ensure consistent practices across hospital entities and among associates.
• Avoid financial harm through automated documentation.
• Protect staff through documentation integrity.
• Increase visibility of – and access to – critical patient touch points across the organization.
Leading the development of Texas Health’s Patient Access infrastructure, Patti Consolver and Scott Phillips oversee the centralized patient access intake center and the patient access departments for the system’s 13 wholly-owned hospitals.
The MedGroup News summarizes updates from St. Luke's Medical Group. Over 120 physicians from the group met recently to learn about each other and set goals for the future network. Two key themes emerged: the need for better bidirectional communication across the large network, and keeping patients within the practice network when possible. The newsletter also highlights the group's community service volunteering, a pediatric bridge clinic for newborns, and awards/recognitions for physicians and staff.
Michael Melichar has over 30 years of experience in substance abuse treatment. He is currently the Chief Operating Officer of PsychNow LLC, a medical and psychiatric services contractor. Prior to this role, he held several executive positions including Executive Director of Treatment Partners LLC, Administrative Director of The Palm Beach Institute LLP, and Project Editor for ADATP Foundation. He has extensive experience starting up and managing various substance abuse treatment facilities and programs.
The document describes Jeevom, a platform that aims to simplify healthcare through user-centric innovations. It connects consumers, healthcare professionals, and businesses. The platform allows users to plan and track their health, connect to professionals, organize medical records, and achieve health goals. It also provides features for professionals and businesses to market themselves, manage schedules and customers, and optimize their operations.
Jeevom is a healthcare platform that aims to simplify healthcare for consumers, professionals, and businesses through user-centric innovations. It allows users to plan and track their health, organize medical records, collaborate with healthcare providers, and more. The platform provides advantages like informed healthcare decisions, easy access to providers, emergency planning, and healthcare social connections for consumers. For professionals and businesses, it offers online presence management, access to customers, analytics, and optimized operations.
Prime Performance Research: Customer Experience Opening New AccountsJim S Miller
The document summarizes a survey of customers who recently opened new bank accounts. Some key findings include:
- Credit unions had the highest customer satisfaction of 88%, while Chase had the lowest at 64%.
- 25% of customers said they were already likely to switch banks within 12 months.
- Customers valued friendly, knowledgeable representatives who thanked them and didn't waste their time. Long wait times and unfriendly reps lowered satisfaction.
- Customers expected reps to be knowledgeable about products and services and explain things easily. Lack of knowledge greatly reduced satisfaction.
The document discusses the need for counselors to have better guidance on assessing client risk. While the ACA Code of Ethics mentions the duty to warn and protect others from harm, it does not provide a proactive strategy for risk assessment. The document suggests including a brief threat assessment as part of the initial intake process. It also argues that assessing a client's potential for dangerousness should be part of determining their ability and circumstances in treatment planning. Having a standardized process could help counselors meet their duty to protect while also maintaining confidentiality and the client's trust.
The document discusses ways for members of Harvard Pilgrim health plans to save on healthcare costs, including staying in-network, using lower-cost providers for procedures and tests, and only using the emergency room for actual emergencies. It also provides an overview of new benefits from Harvard Pilgrim like a Medicare Supplement plan and fitness reimbursement, and resources available to members.
This document discusses marketing and branding strategies for Gundersen Lutheran Medical Center. It begins with defining marketing as communicating the value of products and services to customers to increase sales. The presentation then covers branding, explaining that brands are perceptions formed by customer experiences. Strong brands can influence choices, attract talent, and build loyalty. The document also discusses using digital channels like social media, mobile apps, and virtual visits to better engage customers and change how healthcare is delivered and received. Overall, the presentation emphasizes the importance of consistent branding across all customer touchpoints to strengthen an organization's reputation and market position.
From the Customer Experience Trend tracker this presentation is the one used for the webinar addresed by Qaalfa Dibeehi, Kalina Janevska and Colin Shaw: A well
The document discusses a mobile app called Mirror MD that aims to reduce hospital readmission rates and costs. Mirror MD allows patients to self-report data to psychiatrists between appointments through a web-based dashboard. It also enables psychiatrists and their staff to view patient data and respond before meetings. Experts in the field believe such an app that empowers proactive patients could improve care quality while lowering costs.
Improve Patient Satisfaction: Five Things Healthcare Organizations Can Learn ...Health Catalyst
The document discusses how healthcare organizations can improve patient satisfaction by learning from Disney's approach to the guest experience. It outlines five things Disney does well: 1) understanding guests through research and feedback, 2) treating all employees like performers dedicated to the guest experience, 3) actively engaging with guests, 4) taking ownership of the entire guest experience from start to finish, and 5) holding employees accountable for satisfaction through feedback and recognition. The document argues that focusing more on patient experience through understanding patients and applying data can help healthcare deliver higher quality care at a lower cost.
Audience-centred strategy: why and how? | The future of engagement conference...CharityComms
Tracy Griffin, director of marketing, fundraising and communications, Scope, and Joe Barrell, director and Sarah Fitzgerald, consultant, Eden Stanley
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Prophet 2014 Healthcare Exchange Consumer Study ResultsProphet
Eight million people signed up for insurance plans via public exchanges in the first year of the Affordable Care Act, yet an estimated 40+ million still remain uninsured. When annual enrollment opens again in October, how should companies change their tactics and targets based on experiences in year one? It’s time to learn from year one, and plan for year two and beyond.
We've released our findings from our 2014 survey of consumer attitudes and experiences with the Affordable Care Act’s first healthcare exchange open enrollment period. The survey of 1000 American adults shows that while nearly half of respondents plan to purchase healthcare on the exchange in the future, concerns over cost, confusion over subsidies and general distrust of health insurance companies persist.
To hear the audio that accompanies these slides, watch a recording of our webinar here: http://bit.ly/1vbOvUO.
Achieving patient experience excellence through cultural transformationBeyond Philosophy
What are the key ingredients to building sustainable and growing patient experience excellence? How do you create a culture that keeps excelling and innovating? To sign up our latest webinar visit here http://www.beyondphilosophy.com/thought-leadership/webinars
The Clinician's Role in Developing a Patient Experience StrategyRenown Health
Learn how clinicians and marketing consultants can work together to develop a patient experience strategy that enables team to work at the highest levels and achieve outstanding results.
Leading the Customer Experience Revolution: Baystate Health, Cleveland Clinic...Renown Health
Leading the Customer Experience Revolution. Customer experience is radically shifting to the forefront in healthcare. Examine the leadership role of marketing in driving excellence in service design, patient experience, and social engagement.
Margaret Coughlin, SVP and Chief Marketing & Communications Officer
Boston Children’s Hospital (Boston, MA); Suzanne Hendery, VP, Marketing & Public Affairs, Baystate Health (Springfield, MA); Paul Matsen, Chief Marketing & Communications Officer Cleveland Clinic (Cleveland, OH); Linda MacCracken, (Facilitator), Senior Principal, Accenture. Presented at the 2016 Healthcare Marketing & Physician Strategies Summit, Chicago, 5/22/2016
Broker & Consultant Disclosure Standards for Health & Welfare PlansDave Chase
This document provides guidance on optimizing transparency in broker and consultant disclosure standards for health and welfare plans. It outlines the need for employers to demand full disclosure of all compensation arrangements to understand potential conflicts of interest. The document includes exhibits that list examples of standard compensation, additional types of compensation, and conflicts of interest that should be disclosed. It advises employers to have pointed conversations about disclosure and set expectations before contracting with brokers or consultants.
This document outlines a three-step marketing plan for skilled nursing facilities (SNFs) to address challenges from healthcare reform, Accountable Care Organizations (ACOs), and reducing hospital readmissions. First, SNFs must evaluate how they are perceived by referral sources and improve communications to be invited to join local ACOs. Second, SNFs must track and report their hospital readmission rates to referral sources. Third, if not included in a preferred ACO, SNFs should promote their quality care directly to consumers to maintain Medicare referrals and revenues. The plan advises proactive communications now to prepare for changes from healthcare reform and ACOs.
New Ways to Improve the Patient Experience: Because it Begins Before the Fron...TraceByTWSG
This presentation will review strategic initiatives for revenue cycle leaders to further engage patients in their care experience – beginning before they enter the hospital’s front door. The session will present key strategies and related outcomes in patient satisfaction, staff performance, reimbursement and upfront patient collections.
• Ensure meaningful upfront encounters with Patient Access – at each and every encounter.
• Hardwire measurable standards throughout Patient Access teams.
• Reduce process time and eliminate duplication for quicker patient turnaround.
• Ensure consistent practices across hospital entities and among associates.
• Avoid financial harm through automated documentation.
• Protect staff through documentation integrity.
• Increase visibility of – and access to – critical patient touch points across the organization.
Leading the development of Texas Health’s Patient Access infrastructure, Patti Consolver and Scott Phillips oversee the centralized patient access intake center and the patient access departments for the system’s 13 wholly-owned hospitals.
The MedGroup News summarizes updates from St. Luke's Medical Group. Over 120 physicians from the group met recently to learn about each other and set goals for the future network. Two key themes emerged: the need for better bidirectional communication across the large network, and keeping patients within the practice network when possible. The newsletter also highlights the group's community service volunteering, a pediatric bridge clinic for newborns, and awards/recognitions for physicians and staff.
Michael Melichar has over 30 years of experience in substance abuse treatment. He is currently the Chief Operating Officer of PsychNow LLC, a medical and psychiatric services contractor. Prior to this role, he held several executive positions including Executive Director of Treatment Partners LLC, Administrative Director of The Palm Beach Institute LLP, and Project Editor for ADATP Foundation. He has extensive experience starting up and managing various substance abuse treatment facilities and programs.
The document describes Jeevom, a platform that aims to simplify healthcare through user-centric innovations. It connects consumers, healthcare professionals, and businesses. The platform allows users to plan and track their health, connect to professionals, organize medical records, and achieve health goals. It also provides features for professionals and businesses to market themselves, manage schedules and customers, and optimize their operations.
Jeevom is a healthcare platform that aims to simplify healthcare for consumers, professionals, and businesses through user-centric innovations. It allows users to plan and track their health, organize medical records, collaborate with healthcare providers, and more. The platform provides advantages like informed healthcare decisions, easy access to providers, emergency planning, and healthcare social connections for consumers. For professionals and businesses, it offers online presence management, access to customers, analytics, and optimized operations.
Prime Performance Research: Customer Experience Opening New AccountsJim S Miller
The document summarizes a survey of customers who recently opened new bank accounts. Some key findings include:
- Credit unions had the highest customer satisfaction of 88%, while Chase had the lowest at 64%.
- 25% of customers said they were already likely to switch banks within 12 months.
- Customers valued friendly, knowledgeable representatives who thanked them and didn't waste their time. Long wait times and unfriendly reps lowered satisfaction.
- Customers expected reps to be knowledgeable about products and services and explain things easily. Lack of knowledge greatly reduced satisfaction.
The document discusses the need for counselors to have better guidance on assessing client risk. While the ACA Code of Ethics mentions the duty to warn and protect others from harm, it does not provide a proactive strategy for risk assessment. The document suggests including a brief threat assessment as part of the initial intake process. It also argues that assessing a client's potential for dangerousness should be part of determining their ability and circumstances in treatment planning. Having a standardized process could help counselors meet their duty to protect while also maintaining confidentiality and the client's trust.
The document discusses ways for members of Harvard Pilgrim health plans to save on healthcare costs, including staying in-network, using lower-cost providers for procedures and tests, and only using the emergency room for actual emergencies. It also provides an overview of new benefits from Harvard Pilgrim like a Medicare Supplement plan and fitness reimbursement, and resources available to members.
This document discusses marketing and branding strategies for Gundersen Lutheran Medical Center. It begins with defining marketing as communicating the value of products and services to customers to increase sales. The presentation then covers branding, explaining that brands are perceptions formed by customer experiences. Strong brands can influence choices, attract talent, and build loyalty. The document also discusses using digital channels like social media, mobile apps, and virtual visits to better engage customers and change how healthcare is delivered and received. Overall, the presentation emphasizes the importance of consistent branding across all customer touchpoints to strengthen an organization's reputation and market position.
From the Customer Experience Trend tracker this presentation is the one used for the webinar addresed by Qaalfa Dibeehi, Kalina Janevska and Colin Shaw: A well
The document discusses a mobile app called Mirror MD that aims to reduce hospital readmission rates and costs. Mirror MD allows patients to self-report data to psychiatrists between appointments through a web-based dashboard. It also enables psychiatrists and their staff to view patient data and respond before meetings. Experts in the field believe such an app that empowers proactive patients could improve care quality while lowering costs.
Improve Patient Satisfaction: Five Things Healthcare Organizations Can Learn ...Health Catalyst
The document discusses how healthcare organizations can improve patient satisfaction by learning from Disney's approach to the guest experience. It outlines five things Disney does well: 1) understanding guests through research and feedback, 2) treating all employees like performers dedicated to the guest experience, 3) actively engaging with guests, 4) taking ownership of the entire guest experience from start to finish, and 5) holding employees accountable for satisfaction through feedback and recognition. The document argues that focusing more on patient experience through understanding patients and applying data can help healthcare deliver higher quality care at a lower cost.
Audience-centred strategy: why and how? | The future of engagement conference...CharityComms
Tracy Griffin, director of marketing, fundraising and communications, Scope, and Joe Barrell, director and Sarah Fitzgerald, consultant, Eden Stanley
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
5 Ways Healthcare Brands Can Stand out to HCPs in the Digital EcosystemDRG Digital
Learn 5 ways healthcare brands can stand out to physicians in the digital ecosystem:
- Key physician trends and best practices you need to know for more effective campaigns
- New Manhattan Research Taking the Pulse® physician study findings
Enhancing Urgent Care Clinics' Financial Performance through Patient Engageme...Brent Walker
This presentation provides an overview of the Urgent Care market and its opportunities, then covers PatientBond's capabilities to enhance patient engagement through automated communications customized with psychographic-based messaging
SHSMD: Personalize Marketing and Patient Engagement Like World Leading RetailersBrent Walker
The document discusses using psychographic data and consumer marketing strategies to personalize patient engagement for hospitals. It outlines how psychographics can provide deeper insights than demographics alone to tailor the patient experience. Segmentation models are presented that identify different patient types based on attitudes, values, and behaviors. Consumer industries effectively use psychographics to differentiate products and experiences. The presentation recommends hospitals apply similar approaches to understand different "moments of truth" for patients - when choosing and using hospital services - to improve engagement and outcomes. Case studies show personalized engagement through the PatientBond platform reduced readmissions rates and saved money.
This document summarizes the benefits and services provided by ConciergeMDs, a company that helps doctors transition to a concierge medical practice model. ConciergeMDs offers ongoing operational support, marketing assistance to attract patients, and best practices for running the practice. They aim to help doctors focus on high-quality personalized care while still maintaining a profitable practice and better work-life balance. Converting to a ConciergeMDs concierge practice model allows doctors to practice medicine as they choose and directly care for fewer patients with more appointment time.
Point-of-Care (POC) marketing is the only tactic that puts your brand at the point of script, at the exact moments doctors and patients are thinking about and discussing treatment options.
From the waiting room, to the exam room, to the back office, and now to beyond the office, thanks to mobile technologies, POC marketing provides a connection point between your brand, the doctor, and patient.
You will learn:
- How to succeed in POC: Creating campaigns that produce results
- Powerful examples of effective POC campaigns
- Important POC metrics
- Choosing a POC partner
- How to ensure promised services are delivered
This document provides information about health, life, and supplemental insurance products. It discusses helping clients protect their health, income, and family through various insurance solutions tailored to their needs and budget. Sample products discussed include health, life, Medicare, and supplemental policies. The document also covers topics like health care reform, the metal tier plans, and qualifying life events as they relate to insurance.
Keynote presentation for Indiana HIMSS Midwest Fall Technology Conference on October 24, 2017, honoring the life of patient advocate and healthcare industry change champion, Jess Jacobs. Addresses the value of "value-based care" from the perspective of a chronic and complex patient who captured, quantified, analyzed, and shared her journey navigating her care - and specific ways we, collectively, can improve similar experiences for others.
This document discusses Net Promoter Score (NPS) in the healthcare industry. It provides background on what NPS is and how it is calculated. It notes that health plans currently trail other industries in average NPS. The document then examines NPS for Cambia Health Solutions, exploring how factors like customer age, digital intensity, service, price and health affect NPS. It proposes analyzing these relationships further and using predictive modeling to improve NPS. The goal is to better understand drivers of satisfaction and promotion in order to enhance marketing and customer experience.
Content Marketing Rules for Healthcare OrganizationsAIS Media, Inc.
This document summarizes a presentation on content marketing strategies for healthcare organizations. It discusses defining target personas and mapping the patient journey to determine relevant content types and frequency. The content marketing triad of personas, format, and frequency is introduced to help establish an effective strategy. Examples of healthcare organizations successfully using content are provided, highlighting the importance of this approach for patient engagement and search engine optimization.
Case Analysis for "MedNet.com confronts 'Click-Through' Competition" by Chandra Has Dondapati for an internship under Professor Sameer Marthur (www.iiminternship.com)
7 Big Physician and Patient Engagement Trends You Can’t Miss for Brand PlanningDRG Digital
Pharma's customers, media, technology, and the healthcare landscape have evolved tremendously over the past year – with new opportunities and threats that will impact every healthcare marketers’ brand planning.
Which opportunities and threats are most significant? How can you best position your brand for success in today’s new marketing reality?
DRG Digital Senior VP Meredith Ressi distills a year’s worth of research and news into a concise webinar that will help strengthen your brand planning:
- Seven big physician and patient engagement trends you can’t miss for 2017 brand planning
- Key data sources you need to be better informed about your patients and physicians
- Practical framework for determining the right channels, media and content for your audience
- Resources and tips you can share with your organization
The Latest Healthcare Financial Trends: What You Need to KnowHealth Catalyst
As 2017 comes to an end, two of our most experienced and capable people are assessing this year’s most prominent healthcare financial trends and using those clues to better read the tea leaves to predict which trends will impact 2018. Tasked with delivering ground breaking financial software products, Dorian DiNardo, Senior Vice President, Analytics, daily has her finger to the wind to sense how shifting trends are impacting market needs. She will join Bobbi Brown, Senior Vice President, Professional Services, who will lead the webinar conversation. Bobbi has several impressive decades of experience in financial leadership for some of the most storied organizations including Intermountain, Sutter Health and Kaiser Permanente. Among other trends that popup in the next few weeks, she will examine three of 2017’s most significant healthcare trends:
Transitions in payment models
Healthcare market disruptions from well-known companies as well as some not-so-familiar newcomers
Emerging importance of technical data skillsets
Partnering for Population Health: Strategies to Promote Collaboration Among t...Conifer Health Solutions
A patient-centered approach to care delivery will bring the best health outcomes for individuals, as well as the community. While it is clear that effective population health management is integral to better health, providers can no longer be the sole proprietors of data and information. Improving a population’s health will depend on strong alliances with community stakeholders that generally have not experienced a strong history of collaboration. In the new healthcare landscape, providers, payers and employers must partner to reduce cost, boost quality and improve the health of their shared populations. These new partnerships may start with a few glitches. However a strategic plan, clear objectives and an engaged, informed patient will smooth the path to improved outcomes.
This document discusses the important role of agents and brokers in selecting health plans and ensuring successful employee enrollment. It notes that 90% of employers rely on brokers for health insurance assistance. While 90% of employers shopped for different plans, most made no change, showing the influence of brokers. The document also outlines strategies brokers can take to educate clients and employees about new types of plans like consumer-driven health plans. This includes becoming more strategic advisors focused on utilization reduction and engagement. Finally, it emphasizes that agents who become experts in consumer-driven health plans will be very successful in the market.
The Key to Attracting (and Retaining) Top Healthcare TalentGlassdoor
Learn to use employer branding to boost hiring.
Jenn Brinn, Digital Marketing Strategist at Premise Health
Lauren Rubin, Enterprise Account Manager at Glassdoor
The Big Five Patient Engagement Strategies that Drive SuccessHealth Catalyst
For healthcare providers facing growing competition and growing expectations from patients, a robust patient engagement strategy is essential. There are five key factors that healthcare leaders must consider in order to be successful.
Similar to PatientBond Webinar: Win with Patients (20)
This particular slides consist of- what is Pneumothorax,what are it's causes and it's effect on body, risk factors, symptoms,complications, diagnosis and role of physiotherapy in it.
This slide is very helpful for physiotherapy students and also for other medical and healthcare students.
Here is a summary of Pneumothorax:
Pneumothorax, also known as a collapsed lung, is a condition that occurs when air leaks into the space between the lung and chest wall. This air buildup puts pressure on the lung, preventing it from expanding fully when you breathe. A pneumothorax can cause a complete or partial collapse of the lung.
At Malayali Kerala Spa Ajman, Full Service includes individualized care for every client. We specifically design each massage session for the individual needs of the client. Our therapists are always willing to adjust the treatments based on the client's instruction and feedback. This guarantees that every client receives the treatment they expect.
By offering a variety of massage services, our Ajman Spa Massage Center can tackle physical, mental, and emotional illnesses. In addition, efficient identification of specific health conditions and designing treatment plans accordingly can significantly enhance the quality of massaging.
At Malayali Kerala Spa Ajman, we firmly believe that everyone should have the option to experience top-quality massage services regularly. To achieve that goal we offer cheap massage services in Ajman.
If you are interested in experiencing transformative massage treatment at Malayali Kerala Spa Ajman, you can use our Ajman Massage Center WhatsApp Number to schedule your next massage session.
Contact @ +971 529818279
Visit @ https://malayalikeralaspaajman.com/
As Mumbai's premier kidney transplant and donation center, L H Hiranandani Hospital Powai is not just a medical facility; it's a beacon of hope where cutting-edge science meets compassionate care, transforming lives and redefining the standards of kidney health in India.
Sectional dentures for microstomia patients.pptxSatvikaPrasad
Microstomia, characterized by an abnormally small oral aperture, presents significant challenges in prosthodontic treatment, including limited access for examination, difficulties in impression making, and challenges with prosthesis insertion and removal. To manage these issues, customized impression techniques using sectional trays and elastomeric materials are employed. Prostheses may be designed in segments or with flexible materials to facilitate handling. Minimally invasive procedures and the use of digital technologies can enhance patient comfort. Education and training for patients on prosthesis care and maintenance are crucial for compliance. Regular follow-up and a multidisciplinary approach, involving collaboration with other specialists, ensure comprehensive care and improved quality of life for microstomia patients.
India Medical Devices Market: Size, Share, and In-Depth Competitive Analysis ...Kumar Satyam
According to TechSci Research report, “India Medical Devices Market Industry Size, Share, Trends, Competition, Opportunity and Forecast, 2019-2029,” the India Medical Devices Market was valued at USD 15.35 billion in 2023 and is anticipated to witness impressive growth in the forecast period, with a Compound Annual Growth Rate (CAGR) of 5.35% through 2029. This growth is driven by various factors, including strategic collaborations and partnerships among leading companies, a growing population, and the increasing demand for advanced healthcare solutions.
Recent Trends
Strategic Collaborations and Partnerships
One of the most significant trends driving the India Medical Devices Market is the increasing number of collaborations and partnerships among leading companies. These alliances aim to merge the expertise of individual companies to strengthen their market position and enhance their product offerings. For instance, partnerships between local manufacturers and international companies bring advanced technologies and manufacturing techniques to the Indian market, fostering innovation and improving product quality.
Browse over XX market data Figures and spread through XX Pages and an in-depth TOC on " India Medical Devices Market.” - https://www.techsciresearch.com/report/india-medical-devices-market/8161.html
Emotional and Behavioural Problems in Children - Counselling and Family Thera...PsychoTech Services
A proprietary approach developed by bringing together the best of learning theories from Psychology, design principles from the world of visualization, and pedagogical methods from over a decade of training experience, that enables you to: Learn better, faster!
Fit to Fly PCR Covid Testing at our Clinic Near YouNX Healthcare
A Fit-to-Fly PCR Test is a crucial service for travelers needing to meet the entry requirements of various countries or airlines. This test involves a polymerase chain reaction (PCR) test for COVID-19, which is considered the gold standard for detecting active infections. At our travel clinic in Leeds, we offer fast and reliable Fit to Fly PCR testing, providing you with an official certificate verifying your negative COVID-19 status. Our process is designed for convenience and accuracy, with quick turnaround times to ensure you receive your results and certificate in time for your departure. Trust our professional and experienced medical team to help you travel safely and compliantly, giving you peace of mind for your journey.www.nxhealthcare.co.uk
Enhancing Hip and Knee Arthroplasty Precision with Preoperative CT and MRI Im...Pristyn Care Reviews
Precision becomes a byword, most especially in such procedures as hip and knee arthroplasty. The success of these surgeries is not just dependent on the skill and experience of the surgeons but is extremely dependent on preoperative planning. Recognizing this important need, Pristyn Care commits itself to the integration of advanced imaging technologies like CT (Computed Tomography) and MRI (Magnetic Resonance Imaging) into the surgical planning process.
TEST BANK FOR Health Assessment in Nursing 7th Edition by Weber Chapters 1 - ...rightmanforbloodline
TEST BANK FOR Health Assessment in Nursing 7th Edition by Weber Chapters 1 - 34.
TEST BANK FOR Health Assessment in Nursing 7th Edition by Weber Chapters 1 - 34.
TEST BANK FOR Health Assessment in Nursing 7th Edition by Weber Chapters 1 - 34.
Ensure the highest quality care for your patients with Cardiac Registry Support's cancer registry services. We support accreditation efforts and quality improvement initiatives, allowing you to benchmark performance and demonstrate adherence to best practices. Confidence starts with data. Partner with Cardiac Registry Support. For more details visit https://cardiacregistrysupport.com/cancer-registry-services/