This document discusses marketing and branding strategies for Gundersen Lutheran Medical Center. It begins with defining marketing as communicating the value of products and services to customers to increase sales. The presentation then covers branding, explaining that brands are perceptions formed by customer experiences. Strong brands can influence choices, attract talent, and build loyalty. The document also discusses using digital channels like social media, mobile apps, and virtual visits to better engage customers and change how healthcare is delivered and received. Overall, the presentation emphasizes the importance of consistent branding across all customer touchpoints to strengthen an organization's reputation and market position.