The document discusses patient relationship management (PRM) systems and their benefits. It notes that as populations age, healthcare organizations want to improve patient satisfaction and care through stronger relationships. A PRM allows for more personalized treatment, improved understanding of patient needs and monitoring of care. It benefits both patients and healthcare organizations by providing a more customer-centric environment. Moving a PRM system to the cloud can further connect systems and data to improve inter-clinic communication and focus on patient health. The cloud provides cost-effective and secure storage of protected health information while allowing access from anywhere.