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Integrated Patient Payment
Automation for Healthcare
Hospitals
Billing Desks- OPD, IPD and
Admissons
Ex- Fortis MAX Apollo
HealthTech Startups
Healthians, HCAH
Labs
Pathology,
Radiology,Optometry
Dr LAL, Unipath,Thyrocare
Healing Centre
Dialysis Centres, psychiatric
Help Centres,Phisiotherapy
and care centres
Nephroplus, JVD,DCDC
1
3
2
4
Integrated Patient Payment Solution
Target segment
UPI
PAYTM, PHONEPE,GPAY
Swipe, POS
Paytm, Innoviti,Worldline,
PAYMENT GATEWAY
&EMI
PAYU,RAZORPAY,PAYLATER
WALLET
PAYTM,GPAY,PHONEPAY
01
02 04
03
Payment Tool options for Patients in Hospitals
UPI
PAYTM, PHONEPE,GPAY
Swipe, POS
Paytm, Innoviti,Worldline,
PAYMENT GATEWAY
&EMI
PAYU,RAZORPAY,PAYLATER
WALLET
PAYTM,GPAY,PHONEPAY
01
02 04
03
Automating Patient Payment Collection
HIS/Billing
Software IPPA
IPPS
+
HOSPITAL
No need of MIS executives for manual download
,upload matching and reconcillation of reports
from banks and various payment types there by
saving man power and eradicating manual
errors
One time HIS integration with IPPS which has all
Payments plugins and Hospital specific
workflows and Reports
Automatic Reconcillation across all channels
with live success , fail information of
payments,one stop single window for all queries
regarding payment issues
Customized payment work flow between Banks
and Payment Tools. Customized automated
reports
Trends
Increasing demand of
Automation, All Integrated
software's, Self service Portals
and AI is customer support for
quick issue resolve
Market Overview
Healthcare market is USD 8
Billion in India now, Hospitals
are investing in Healthtech to
improve efficiency, reduce
error and providing better and
robust care
Gaps
Complex Payment Workflows,
Patient engagement,
interoperability challenges
and security and compliances
Competitor
Quickbooks,Upflow,SAP,
Zarmoney
A C
B D
Market Analysis
HIPAA compliant,PCI DSS
Complaint, Patient data
encryption and access controls
and regular data backup
Tailored payment workflows,
customizable automated
reports Plug and play payment
types
Integration with all Leading
HIS/Billing software's and
Payment tools
Multiple sources reconciliation,
Reducing manpower and
manual error
Seamless
Integration
Customizable and
Scalable
Reconciliation and
cost efficiency
Compliance and
Security
Product Positioning
Finance and Billing
Departments
CFO, Director Finance
IT Department and
Application Team
CIO,IT HEAD, Application
head
Patient
Experience
Department
Help desk, Customer
support Head
Hospital
Administration
Founder, chairman CEO
01
02
03
04
Target Audience
Customer
Success and
Referrals
Closing the Deal
Proposal
and
Negotiation
Demo
Contact and
Qualification
Lead Generation
Initial meeting with CIO and
CFO or Department Managers
understanding requirement
budget interest, timeline
Cold calls, Data Mining,
Linkedin,
Refererals,Networking
Contract/agreement signing
handing over the account to
implemtation team
Customized demo and
presentation and talk about
Unique features, pain points
Proposal development pricing
,SOW, Integration and
implementation timelines,
price negotiations terms and
conditions
Customer onboarding support
asking for referrals and
Testimonials
Sales Strategy
Reaching out to these providers to show case
value propostion of the product and entering
into an agreement with a referal fee or lead
exchange presenting the integrated product
jointly to the customer
Refering their product with discounted MDRs
rates and vice versa
Onboarding them as a channel partner where
they will do the initial qualification and contact
establishment
Participating with the event organizers who
conduct healthcare summits and they will
provide us with one to one qualified meetings
with the stakeholders
Payment Tools
Event organizers
Channel Partner /IT
Partners of Hospitals
HIS and EHR
Software Providers A
C
B
D
Partnership Strategy
Conversion Rate
Partner engagement
Return on Investment
Revenue Growth
Measurement of revenue growth
over a specific time frame
Customer Acquisition Rate
New customers acquired within the
given time frame
Average Deal Size
Calculate the average deal size
which will give the correct
potential of the market /region
and thereby correct forecasting
can be done
Success Metrics
Measure the percentage of leads
that convert into paying
customers which will give clear
picture of the quality of leads
generated
This metric assesses the success of
partnership initiatives in expanding
reach, generating leads, and
enhancing sales efforts.
considering factors such as marketing
expenses, partner collaborations, and
sales team resources. This metric
evaluates the overall effectiveness and
profitability of the business development
strategy.
Thanks
Tapan Basu

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Patient Payment Automation in Hospital

  • 2. Hospitals Billing Desks- OPD, IPD and Admissons Ex- Fortis MAX Apollo HealthTech Startups Healthians, HCAH Labs Pathology, Radiology,Optometry Dr LAL, Unipath,Thyrocare Healing Centre Dialysis Centres, psychiatric Help Centres,Phisiotherapy and care centres Nephroplus, JVD,DCDC 1 3 2 4 Integrated Patient Payment Solution Target segment
  • 3. UPI PAYTM, PHONEPE,GPAY Swipe, POS Paytm, Innoviti,Worldline, PAYMENT GATEWAY &EMI PAYU,RAZORPAY,PAYLATER WALLET PAYTM,GPAY,PHONEPAY 01 02 04 03 Payment Tool options for Patients in Hospitals
  • 4. UPI PAYTM, PHONEPE,GPAY Swipe, POS Paytm, Innoviti,Worldline, PAYMENT GATEWAY &EMI PAYU,RAZORPAY,PAYLATER WALLET PAYTM,GPAY,PHONEPAY 01 02 04 03 Automating Patient Payment Collection HIS/Billing Software IPPA
  • 5. IPPS + HOSPITAL No need of MIS executives for manual download ,upload matching and reconcillation of reports from banks and various payment types there by saving man power and eradicating manual errors One time HIS integration with IPPS which has all Payments plugins and Hospital specific workflows and Reports Automatic Reconcillation across all channels with live success , fail information of payments,one stop single window for all queries regarding payment issues Customized payment work flow between Banks and Payment Tools. Customized automated reports
  • 6. Trends Increasing demand of Automation, All Integrated software's, Self service Portals and AI is customer support for quick issue resolve Market Overview Healthcare market is USD 8 Billion in India now, Hospitals are investing in Healthtech to improve efficiency, reduce error and providing better and robust care Gaps Complex Payment Workflows, Patient engagement, interoperability challenges and security and compliances Competitor Quickbooks,Upflow,SAP, Zarmoney A C B D Market Analysis
  • 7. HIPAA compliant,PCI DSS Complaint, Patient data encryption and access controls and regular data backup Tailored payment workflows, customizable automated reports Plug and play payment types Integration with all Leading HIS/Billing software's and Payment tools Multiple sources reconciliation, Reducing manpower and manual error Seamless Integration Customizable and Scalable Reconciliation and cost efficiency Compliance and Security Product Positioning
  • 8. Finance and Billing Departments CFO, Director Finance IT Department and Application Team CIO,IT HEAD, Application head Patient Experience Department Help desk, Customer support Head Hospital Administration Founder, chairman CEO 01 02 03 04 Target Audience
  • 9. Customer Success and Referrals Closing the Deal Proposal and Negotiation Demo Contact and Qualification Lead Generation Initial meeting with CIO and CFO or Department Managers understanding requirement budget interest, timeline Cold calls, Data Mining, Linkedin, Refererals,Networking Contract/agreement signing handing over the account to implemtation team Customized demo and presentation and talk about Unique features, pain points Proposal development pricing ,SOW, Integration and implementation timelines, price negotiations terms and conditions Customer onboarding support asking for referrals and Testimonials Sales Strategy
  • 10. Reaching out to these providers to show case value propostion of the product and entering into an agreement with a referal fee or lead exchange presenting the integrated product jointly to the customer Refering their product with discounted MDRs rates and vice versa Onboarding them as a channel partner where they will do the initial qualification and contact establishment Participating with the event organizers who conduct healthcare summits and they will provide us with one to one qualified meetings with the stakeholders Payment Tools Event organizers Channel Partner /IT Partners of Hospitals HIS and EHR Software Providers A C B D Partnership Strategy
  • 11. Conversion Rate Partner engagement Return on Investment Revenue Growth Measurement of revenue growth over a specific time frame Customer Acquisition Rate New customers acquired within the given time frame Average Deal Size Calculate the average deal size which will give the correct potential of the market /region and thereby correct forecasting can be done Success Metrics Measure the percentage of leads that convert into paying customers which will give clear picture of the quality of leads generated This metric assesses the success of partnership initiatives in expanding reach, generating leads, and enhancing sales efforts. considering factors such as marketing expenses, partner collaborations, and sales team resources. This metric evaluates the overall effectiveness and profitability of the business development strategy.