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This document introduces the 7Ps marketing mix model, which consists of product, price, place, promotion, people, process, and physical evidence. It provides a brief definition of each element: product refers to the goods or services being offered; price is the revenue-generating element and how much a product costs; place ensures products are conveniently distributed; promotion involves promotional strategies; people includes those involved in selling and representing the business; process refers to business operations; and physical evidence represents how customers interact with the business through visual elements. The marketing mix involves tactics and actions used to promote a brand in the market.
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This document introduces the 7Ps marketing mix model, which consists of product, price, place, promotion, people, process, and physical evidence. It provides a brief definition of each element: product refers to the goods or services being offered; price is the revenue-generating element and how much a product costs; place ensures products are conveniently distributed; promotion includes advertising and marketing activities; people includes employees and customers; process refers to how a company's operations work; and physical evidence represents how customers interact with and experience a business.
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parthipan.pdf
- 2. INTRODUCTION OF MARKETING MIX: A marketing mix consists of a combination of factors that a business can control in order to influence consumers to purchase its products.
- 4. The 7p’s Marketing Mix PRODUCT PRICE PLACE PROMOTION PEOPLE PROCESS PHYSICAL EVIDENCE
- 5. PRODUCT The marketing mix refer to the set actiobs, or tactics, that a company use to promote its brand or product in the market.
- 6. PRICE Prising is one of the four main elements of the marketing mix. Pricing is the only revenue generaring elemen in the marketing mix. Deceived
- 7. PLACE Place is the element of the marketing mix that ensures that the products is distributed and made conveniently available for the consumer at the right location at the right time.
- 8. PROMOTION The promotion mix describes a blend of promotional varibles chosen by marketers to help a firm reach its goals. It has been identified as a subset of the marketing mix.
- 9. PEOPLE Refer to anyone directly or indirectly involve in the business side of the enterprise. That means anyone involved in selling a product or service , it marketing managing teams representing customers, recruiting and training.
- 10. PROCESS The marketing mix is refer to the set of actions, or tactics, that a company brand or product in the market.
- 11. PHYSICAL EVIDECE Physical evidece refers to everything your customers see when interacting with your business.