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The document discusses the growth of online shopping and social shopping. It describes how friends and family influence purchase decisions through social media discussions of products. The company, ItemNation, aims to create a social shopping experience on the web. It plans to grow revenue through advertising on social media, targeting new parents and women's fashion and electronics customers. The startup is led by CEO Kyle Joseph and currently has a team of 4 people, seeking to add more members.

EducationBusiness
1 of 12
“Are you IN?” Kyle JosephKyle Joseph Founder / CEOFounder / CEO kyle@itemnation.comkyle@itemnation.com (309) 472-1533(309) 472-1533
Copyright ©2013 ItemNation, Inc. All rights Reserved CONFIDENTIAL Shift to Online ShoppingShift to Online Shopping In-Store Shopping Online Shopping 1 http://www.internetretailer.com/2012/02/27/e-retail-spending-increase-45-2016
Copyright ©2013 ItemNation, Inc. All rights Reserved CONFIDENTIAL Social ShoppingSocial Shopping 1 http://www.iprospect.com/blog/social-media/iprospect-pov-bing-friend-effect.html Delayed PurchaseDelayed Purchase Until DiscussedUntil Discussed Friends & FamilyFriends & Family Impact PurchaseImpact Purchase DecisionsDecisions
Copyright ©2013 ItemNation, Inc. All rights Reserved CONFIDENTIAL Social Shopping Experience . . . With all the advantages of the web
Copyright ©2013 ItemNation, Inc. All rights Reserved CONFIDENTIALCONFIDENTIAL Business ModelBusiness Model
Copyright ©2013 ItemNation, Inc. All rights Reserved CONFIDENTIAL AwarenessAwarenessAwarenessAwareness EvaluationEvaluationEvaluationEvaluation PurchasePurchaseInformationInformation SearchSearch InformationInformation SearchSearch Purchase ProcessPurchase Process
Copyright ©2013 ItemNation, Inc. All rights Reserved CONFIDENTIAL Revenue Requires GrowthRevenue Requires Growth Month (2013)Month (2013)
Copyright ©2013 ItemNation, Inc. All rights Reserved CONFIDENTIAL Growth StrategyGrowth Strategy PR / PressPR / Press Social MediaSocial Media Online AdvertisingOnline Advertising New ParentsNew ParentsNew ParentsNew Parents Women’sWomen’s FashionFashion Women’sWomen’s FashionFashion ElectronicsElectronicsElectronicsElectronics
Copyright ©2013 ItemNation, Inc. All rights Reserved CONFIDENTIAL Viral Service ModelViral Service Model
Copyright ©2013 ItemNation, Inc. All rights Reserved CONFIDENTIAL • BSEE, Bradley University • Continental Corporation • 8 years product development • MBA, DePaul University • Entrepreneurship • Sales Leadership • Founder Institute Graduate CEO - Kyle JosephCEO - Kyle Joseph
Copyright ©2013 ItemNation, Inc. All rights Reserved CONFIDENTIAL TeamTeam Kyle JosephKyle Joseph CEO/Founder Christian BundyChristian Bundy Front-End Developer Christian BundyChristian Bundy Bookmarklet Developer Tyler MatthewsTyler Matthews Back-End Developer TBDTBD Graphic Designer TBDTBD Mobile Developer TBDTBD PR / Advertising Nicole MinadeoNicole Minadeo Susannah Buckley-GreenSusannah Buckley-Green
Copyright ©2013 ItemNation, Inc. All rights Reserved CONFIDENTIALCONFIDENTIAL Kyle JosephKyle Joseph Founder / CEOFounder / CEO kyle@itemnation.comkyle@itemnation.com (309) 472-1533(309) 472-1533 THANK YOU!

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ItemNation App campus slides

  • 1. “Are you IN?” Kyle JosephKyle Joseph Founder / CEOFounder / CEO kyle@itemnation.comkyle@itemnation.com (309) 472-1533(309) 472-1533
  • 2. Copyright ©2013 ItemNation, Inc. All rights Reserved CONFIDENTIAL Shift to Online ShoppingShift to Online Shopping In-Store Shopping Online Shopping 1 http://www.internetretailer.com/2012/02/27/e-retail-spending-increase-45-2016
  • 3. Copyright ©2013 ItemNation, Inc. All rights Reserved CONFIDENTIAL Social ShoppingSocial Shopping 1 http://www.iprospect.com/blog/social-media/iprospect-pov-bing-friend-effect.html Delayed PurchaseDelayed Purchase Until DiscussedUntil Discussed Friends & FamilyFriends & Family Impact PurchaseImpact Purchase DecisionsDecisions
  • 4. Copyright ©2013 ItemNation, Inc. All rights Reserved CONFIDENTIAL Social Shopping Experience . . . With all the advantages of the web
  • 5. Copyright ©2013 ItemNation, Inc. All rights Reserved CONFIDENTIALCONFIDENTIAL Business ModelBusiness Model
  • 6. Copyright ©2013 ItemNation, Inc. All rights Reserved CONFIDENTIAL AwarenessAwarenessAwarenessAwareness EvaluationEvaluationEvaluationEvaluation PurchasePurchaseInformationInformation SearchSearch InformationInformation SearchSearch Purchase ProcessPurchase Process
  • 7. Copyright ©2013 ItemNation, Inc. All rights Reserved CONFIDENTIAL Revenue Requires GrowthRevenue Requires Growth Month (2013)Month (2013)
  • 8. Copyright ©2013 ItemNation, Inc. All rights Reserved CONFIDENTIAL Growth StrategyGrowth Strategy PR / PressPR / Press Social MediaSocial Media Online AdvertisingOnline Advertising New ParentsNew ParentsNew ParentsNew Parents Women’sWomen’s FashionFashion Women’sWomen’s FashionFashion ElectronicsElectronicsElectronicsElectronics
  • 9. Copyright ©2013 ItemNation, Inc. All rights Reserved CONFIDENTIAL Viral Service ModelViral Service Model
  • 10. Copyright ©2013 ItemNation, Inc. All rights Reserved CONFIDENTIAL • BSEE, Bradley University • Continental Corporation • 8 years product development • MBA, DePaul University • Entrepreneurship • Sales Leadership • Founder Institute Graduate CEO - Kyle JosephCEO - Kyle Joseph
  • 11. Copyright ©2013 ItemNation, Inc. All rights Reserved CONFIDENTIAL TeamTeam Kyle JosephKyle Joseph CEO/Founder Christian BundyChristian Bundy Front-End Developer Christian BundyChristian Bundy Bookmarklet Developer Tyler MatthewsTyler Matthews Back-End Developer TBDTBD Graphic Designer TBDTBD Mobile Developer TBDTBD PR / Advertising Nicole MinadeoNicole Minadeo Susannah Buckley-GreenSusannah Buckley-Green
  • 12. Copyright ©2013 ItemNation, Inc. All rights Reserved CONFIDENTIALCONFIDENTIAL Kyle JosephKyle Joseph Founder / CEOFounder / CEO kyle@itemnation.comkyle@itemnation.com (309) 472-1533(309) 472-1533 THANK YOU!

Editor's Notes

  1. ItemNation provides consumers a smart and organized way to socially research and discuss products with their trusted network, helping them buy with confidence!
  2. After creating a permission-based profile, users gain access to a universal wish list to save products you’re interested between any stores (online or brick-n-mortar) and put them next to each other for a side-by-side comparison Through the ability to share products via e-mail and social media and receive specific product recommendations from trusted friends.