Recommended
More Related Content
Viewers also liked
Viewers also liked (20)
Similar to Paramarsh - Ready to help
Similar to Paramarsh - Ready to help (20)
Recently uploaded
Recently uploaded (20)
Paramarsh - Ready to help
- 2. Goals • Improving the education system in India. • Guiding students reach their goals. • Do good to everyone
- 3. Plan and overview of Paramarsh Help students of Class 10 and Class 12 decide their right career choice Provide information, maps, number of hostels in each area, their quality, fees structure in a roof and also allowing the students to book a room in advance. Providing Engineering students with the best tutorials available on Internet.
- 4. Market Overview Current/Potential Customers: Students of Class 10, 12 and Engineering Competitors: MaxScore Collaborators: Schools, Coaching Institutes, NPTEL, OLA, Hostel/Mess Room Owners, OYO etc.
- 5. Segmented Customers • Students of Class 10. • Students of Class 12. • Students of Engineering(UG).
- 6. Income from the Market Ads on Playstore Premium version costs $5/person Database selling
- 7. Targets of Paramarsh • Sell the premium version to 10 students a day • 10 x $5 = $50 a day • Promoting drastically, attaching with emotions of customers. • Need a time frame of 7-8 months to achieve the target, since it’s a completely new product in the market.
- 8. Pillars • Customers • Collaborators • Company • Competitors
- 9. Customers Target Customers: • Class 10, 12 and Engineering Students Benefits: • Guide to select a right career option • Hassle free accommodation process • Guide to the best tutorial links of each and every stream in Engineering.
- 10. Collaborators • Schools • Coaching Institutes • NPTEL • OLA • Hostel/Mess Room Owners • OYO • and many more….
- 11. Company • Persons responsible for the company: CEO CMO CTO COO Consists of the Strategic Business Unit.
- 12. Competitors It’s a completely new product. Only one competitor (only onw POP) • MaxScore
- 13. Propositions • Helping hand for students • Has one competitor with only one POP ;) • Once launched, predicts a huge demand • Providing best tutorials under one roof • Helping students decide career • Hassle free choosing the right hostel • Total profitable business for collaborators and investors
- 14. Paramarsh’s Benefits Excellent service quality by professionals Efficient searching mechanisms Best tutorials for engineering students All of these at a reasonable cost of $5 only Offered to customers at $5 (B2C deals) Offered to channels at $3.5(B2B deals) Completely new product in the market Has a huge demand (from a market research)) Free version includes counseling of students Given at $4 to a customer by completing various offers Huge customer base B2B deals bags it at $3 . Coupons and promotions offered to employees 1) Helping school students 2) Tutorials to engg. students
- 16. Structure
- 17. Business Process StrategicBusinessUnit Decides the core functionality. Makes marketing strategies ResearchandDevelopment Researches about the product Updates the product Technical support to users. OperationsandMarketing Handles the end users Reports problems to higher authority
- 18. Implementation Schedule Product manufactured Product launched Marketing Team works End users downloads the app and uses the product End users complains to the support team