The document provides background information on the Edwin Fair Community Mental Health Center (EFCMHC) which provides mental health services across five counties in Oklahoma. It details that EFCMHC's main focus is the Payne County center located in Stillwater. The document discusses that EFCMHC's main challenge is raising awareness in the community of its services and programs. It outlines goals and objectives, key publics, messages, and strategies and tactics to increase awareness of EFCMHC among referral services, the Stillwater community, and the Oklahoma State University community over the next year through news stories, PSAs, and participating in community events.