Social Media Puzzle

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As a Guest Speaker for the RMDA, Restaurant Marketing Delivery Association in March of 2009, I gave a presentation on SEO and Social Networking.

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Social Media Puzzle

  1. 1. SEO-Search Engine Optimization The Missing Piece to Your Business Puzzle
  2. 2. A little about me… <ul><li>Former Corporate Internet & Sales Trainer </li></ul><ul><li>Own InternetGuru4u.com </li></ul><ul><li>Least Common Denominator Trainer </li></ul>
  3. 3. Agenda <ul><li>What is SEO? </li></ul><ul><li>How it Works </li></ul><ul><li>Examples </li></ul><ul><li>Don'ts & Do’s </li></ul><ul><li>Questions </li></ul>
  4. 4. What is SEO? <ul><li>Search engine optimization ( SEO ) is the process of improving the volume and quality of traffic to a web site from search engines via &quot;natural&quot; (&quot;organic&quot; or &quot;algorithmic&quot;) search results . Typically, the higher a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search , local search , and industry-specific vertical search engines. </li></ul><ul><li>As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. </li></ul>
  5. 5. Least Common Denominator <ul><li>The ability for your website to be found by being in the right spots on the internet </li></ul><ul><li>Using keywords and phrases that help the spiders find you </li></ul><ul><li>Keep your information fresh by updating it on a regular basis </li></ul>
  6. 6. How it Works <ul><li>The Google 7 </li></ul>
  7. 7. How it Works <ul><li>Search Engines - IYP’s </li></ul><ul><li>Indexing </li></ul><ul><li>Keywords </li></ul><ul><li>Keyword Phrases - Keyphrases </li></ul><ul><li>Business Profiles </li></ul><ul><li>Meta Tags </li></ul><ul><li>Pictures </li></ul><ul><li>Links </li></ul><ul><li>Blogs </li></ul>
  8. 8. How it Works <ul><li>Local Searches – IYP’s </li></ul>
  9. 9. How it Works <ul><li>Business Profile </li></ul>
  10. 10. How it Works <ul><li>Keywords – Keyphrases </li></ul>
  11. 11. How it Works <ul><li>Business Profile Keywords & Keyphrases </li></ul>
  12. 12. How it Works - Example <ul><li>Other Local Search IYP’s </li></ul>
  13. 13. How it Works <ul><li>Other Resources </li></ul>
  14. 14. Examples <ul><li>Google Search – Search Engines </li></ul>
  15. 15. Examples <ul><li>1 st Listing </li></ul>
  16. 16. Examples <ul><li>Secondary IYP’s-Local </li></ul>
  17. 17. Examples <ul><li>Second Tier Search Engines </li></ul>
  18. 18. Don'ts & Do’s <ul><li>Don’t go with any company that “guarantees” anything especially placement </li></ul><ul><li>Don’t think it’s going to happen overnight </li></ul><ul><li>Don’t get involved with email blasts or link farms </li></ul>
  19. 19. Don'ts & Do’s <ul><li>Do know that it takes time to improve your placement </li></ul><ul><li>Do choose someone that can put the time in to do the work </li></ul><ul><li>Do get involved with the process </li></ul>
  20. 20. Questions <ul><li>o </li></ul>
  21. 21. Thank You…

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