PAN Studio designs unique experiences that blend technology, theatre, games and art. They create immersive experiences that engage audiences through multi-sensory interactions and elicit powerful emotional responses. Some of their past projects include Hello Lamp Post, an interactive game where players could text message with street furniture, and various installations for cultural institutions that incorporated interactive elements.

1. WE DESIGN EXPERIENCES

2. “PAN ENGAGE WITH CLEVER IDEAS IN A
FUN, ACCESSIBLE AND THOUGHTFUL WAY”
- It’s Nice That
WE CREATE UNIQUE, AFFECTING EXPERIENCES AT THE INTERSECTION OF
TECHNOLOGY, THEATRE, GAMES AND ART

3. CREATE VALUED, LONG-LASTING MEMORIES
WE CAN
ENGAGE CUSTOMERS ON A MULTI-SENSORY LEVEL
BRING AUDIENCES ALONG ON A STORY
HELP YOU ELICIT POWERFUL EMOTIONAL RESPONSES

4. PAN was founded in 2011 by Ben Barker and
Sam Hill, who saw an opportunity to apply
their critical design process and technical
skill to specialising in work with lasting
emotional and sensory impact.
Based in Shoreditch, London, they have
spoken internationally about the intrinsic
value of experience and its relevance in a
changing consumer-driven and progressively
technology-orientated world - including,
UnBox festival in New Delhi, Replayce The
City in Zurich, SxSW Austin and TEDx Cities
2.0 in Hamburg.
They are both visiting tutors at
Goldsmiths College, University of London.

5. INTERACTIVE
SYSTEMS
IMMERSIVE
THEATRE
OUR WORK
INSTALLATION
SPACES
GAME
DESIGN

6. INTERACTIVE SYSTEMS
Smart objects & communication
systems - recording and sharing
information; objects engaging
with people or other objects.
GAME DESIGN
Playful mechanics –
systems for creative expression,
digital ineraction and
transmedia narratives.
IMMERSIVE THEATRE
Creating stories through
performance that audiences
can interact with and
journey through.
INSTALLATION SPACES
Redefining the use of space exploring new ways to provoke
sensory or emotional responses
and create discussion.

7. CLIENTS
CULTURAL INSTITUTIONS
COMMERCIAL BRANDS
PUBLIC AND THIRD SECTORS

8. EXAMPLE WORK
WAT E R S H E D
THE TOM SAWYER EFFECT
HOUSES OF PARLIAMENT
THE LAW SOCIETY
L A G A I T É LY R I Q U E
MARKS & SPENCER
CAPCOM
1.
2.
3.
4.
5.
6.
7.
HELLO LAMP POST
TIME MACHINE
SWING VOTE
SOUND OFF FOR JUSTICE
THE BUILDING’S BRAIN
S E L F I E -TA K I N G R O B OT
RESIDENT EVIL PROMO

9. HELLO LAMP POST
WATERSHED ARTS TRUST
Hello Lamp Post invites players to converse with street
furniture via text message.
A playful SMS platform to help people share their
thoughts, observations and memories about the city
- Winner of the Playable City Award
METRICS
- 1,161 objects spoken to
- 3,968 players
- 25,674 player messages sent
- £470,000 equivalent advertising value
panstudio.co.uk/folio/hello-lamp-post/

10. TIME MACHINE
THE TOM SAWYER EFFECT
An entry setpiece for immersive show
Wilfred Bagshaw’s Time Emporium.
Audiences entered the performance space though a
spinning mechanical portal whilst a version of the
Sheppard Tone was used for disorientating effect.
panstudio.co.uk/folio/time-machine/

11. SWING VOTE
HOUSES OF PARLIAMENT/
DESIGN MUSEUM
A Twitter-controlled voting swing-o-meter, which
controlled the destiny of a 3D printer.
panstudio.co.uk/folio/swing-vote/
“Swing Vote...is a machine
that literally translates the
power of public opinion
into a physical force”
- Dexigner

12. SOUND OFF FOR JUSTICE
THE LAW SOCIETY
Branding and collateral for a social campaign –
including two interactive films controlled by volume.
panstudio.co.uk/folio/sound-off-for-justice/

13. THE BUILDING’S BRAIN
LA GAITÉ LYRIQUE
As part of The Building Is... exhibition, the sentient
museum would occasionally summon players to a
hidden room. Inside a malleable heart could be plucked
to change it’s emotions.
panstudio.co.uk/folio/the-secret-room/

14. SELFIE-TAKING ROBOT
MARKS & SPENCER
A robot made from recycled laptops,
automatically capturing and uploading photos to
Flickr when people interact with it.
panstudio.co.uk/folio/selphie/

15. RESIDENT EVIL PROMO
CAPCOM
A responsive laser-defence grid, a hackable computer
interface and an armoury of customised Nerf guns for
an interactive play experience.
panstudio.co.uk/folio/resident-evil-live-game/

16. WE DESIGN BESPOKE SOLUTIONS BASED ON THE REQUIREMENTS OF THE BRIEF,
BUT HERE ARE SOME STARTING POINTS FOR REFERENCE:
INTERACTIVE SYSTEMS
GAME DESIGN
INSTALLATION SPACES
IMMERSIVE THEATRE
- Data visualisation/ physicalisation
- Digital and physical mechanics
for 1-1,00,000 players
- Exhibition design and curation
- Interactive stories
- Large-scale interactive pieces
- Trans-media performances
- Events management
- Digitally-augmented
promenade theatre
- Object re-purposing and ‘hacking’
- Websites, applications and
digital platforms
- Data capture and sharing tools
- Assault courses, labyrinths and
puzzle rooms
- Systems to encourage
creative expression
- Reactive environments

17. GET IN TOUCH
TO TALK ABOUT WHAT
WE CAN DO FOR YOU
CONTACT@PANSTUDIO.CO.UK