one boss: the customer
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Consumers are evolving entities. Their aspirations & expectations are continuously changing. Today’s shoppers are more intelligent, discerning & tuned to their individual preference. They are increasingly fashion and brand conscious and select labels which define who they are or who they want to be. The biggest challenge for all the brands is to create loyal consumer who love them
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INTRODUCTION | [Document subtitle]
INTRODUCTION
“There is only one boss: the customer. And he can fire everybody in the
company from the chairman on down, simply by spending his money
somewhere else.”
“Consumers are evolving entities. Their aspirations & expectations are
continuously changing. Today’s shoppers are more intelligent, discerning &
tuned to their individual preference. They are increasingly fashion and brand
conscious and select labels which define who they are or who they want to be.
The biggest challenge for all the brands is to create loyal consumer who love
them.”
India represents an economic opportunity on a massive scale, both as a global
base and as a domestic market. Indian consumer markets are changing fast, with
rapid growth in disposable incomes, the development of modern urban
lifestyles, and the emergence of the kind of trend conscious consumers that
India has not seen in the past
Apparel industry is in its growth stage. With the proliferation of western culture,
more brands are added to the Indian market. Larger budget is allocated to sales
promotion activities that lure the consumers. In such a scenario, it is very
essential to study how consumers make their choices in category where there
are several brands in the consideration set of a consumer. There is a trend for a
high number of consumers in the apparel industry to switch from one brand to
another due to sales promotion offers and personal comfort zone. Hence it
would of interest to a marketer to learn about the consumer preferences with
respect to sales promotion offer; what schemes do consumer prefer for what
kind of brands, which media do they prefer to know about the brand, product,
and related schemes, who prefers the branded apparel and fashion products,
the price range of the fashion products. These are the questions which
consumer considers while choosing a brand.
Brands build customer loyalty by delivering excellent value no matter the price
point-high, low, or medium. Value includes styling, durability, quality fabrics, and
consistent fit. To the consumer, a brand name represents familiarity,
consistency, and confidence in performance. Brand names when linked with
lifestyle, self-expression, and aspirations epitomize intangibles that are desirable
to the consumer.](https://image.slidesharecdn.com/1introduction-150410120122-conversion-gate01/85/one-boss-the-customer-1-320.jpg)
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This document summarizes a study on the buying decisions of men regarding shirts from single brand showrooms versus multi-brand retail outlets. It provides background on the growth of branded menswear in India. The objectives are to understand factors influencing brand and store selection. Previous related studies examined brand preference, impact of advertising, and customer shopping behavior in modern retail formats. The methodology involved a survey of 200 men in Erode, India regarding their demographic details, purchase patterns, and ratings of showroom factors. Results found that education level, income, and marital status influence purchases. Brand quality and status were highly ranked factors. Single brand and multi-brand showrooms were rated on location, service, product variety, pricing and payment options. The
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This document summarizes a research study that examines how private label brands influence store patronage among apparel customers in India. It begins with an introduction that provides background on private label brands and their growth. It then presents the study's hypotheses, which propose that factors like confident shopping orientation, variety seeking behavior, attitude toward private labels, and impulse buying tendency positively influence private label purchase and loyalty, which in turn increases affective commitment and store patronage. The document concludes by describing the study's survey methodology to collect data from apparel shoppers in India.
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This document summarizes a research study that examines how private label brands influence store patronage among apparel customers in India. It begins with an introduction that provides background on private label brands and their growth. It then presents the study's hypotheses, which propose that factors like confident shopping orientation, variety seeking behavior, attitude toward private labels, and impulse buying tendency positively influence private label purchase and loyalty, which in turn positively influences store patronage. The document concludes by describing the study's survey methodology to collect data from apparel shoppers in India.
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The document discusses the men's casualwear market in India, with a focus on t-shirts and activewear/sportswear. It notes that t-shirts dominate the men's casualwear category, comprising around 90% of the market valued at Rs. 5,980 crore in 2012. The activewear/sportswear segment is growing due to increased health consciousness and interest in fitness in India. Major international brands like Nike, Adidas and Reebok dominate this market segment. The document also discusses the growing casualwear market in India's corporate sector and the popularity of online shopping for casual and activewear.
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2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
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留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
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