PT. MULAJO Public Relations Consultant #pakejari

1. PT. MULA.JO
Public Relations Consultant

2. PT. MULA.JO is a company engaged in PR consulting services that has the motto
"Smart and Modern which is a challenge and hope for all parties". This company
founded on March 11, 2020, which is located on Jl. Mampang Raya No. 56, South
Jakarta.
PT. MULA.JO is collaborating with South Tangerang City Government on creating
the #PAKEJARI campaign with the objectives:
- Make it easier for people to express their aspirations
- Make it easier for the government to reach its people
- Facilitate the Government in classifying regional problems
ABOUT ORGANIZATION

3. LOGO
SOCIAL MEDIA
pemkot_campaign www.mulajo.campaign.id

4. SOUTH TANGERANG MUNICIPALITY IS ACITY OF THE
YOUNGEST OFFICIALLY SECEDE FROM 2008 FROM
TANGERANG DISTRICT, LOCATED IN THE EASTERN PART OF
BANTEN PROVINCE WITH AN AREA OF147.1 9 KILOMETERS
SQUARE (KM²).
EXCECUTIVE SUMARRY
ADMINISTRATIVELY, SOUTH TANGERANG CITY CONSISTS OF 7 SUB-
DISTRICTS AND 54 URBAN VILLAGES. THE TOTAL POPULATION IN
SOUTH TANGERANG CITY IS 1.75 MILLION PEOPLE WITH THE SEX
RATIO WAS 101, WHICH MEANS THAT THERE ARE 101 MALE
POPULATIONS IN EVERY 100 FEMALE POPULATIONS.

5. The percentage of poverty in South Tangerang City is 1.68 percent with
the following statistical data:

6. Economic growth in South Tangerang City in 2019 was 7.35 percent with a GRDP (Gross
Regional Domestic Product) of 82.84 trillion. GRDP can be seen from 3 sides of
approach, namely production, expenditure and income. All three present the
composition of value-added data broken down by economic sector, component of use
and source of income. Growth Rate of Gross Regional Domestic Product by Business
Field in South Tangerang City (percent), 2016–2019 is

7. SITUATION ANALYSIS
The community is the main actor in development, and the government is
obligated to direct, guide, protect and foster a supportive atmosphere
and climate.

8. Competitor Analysis
#PakeJari: There are quite a lot of problems regarding the condition of the
people of South Tangerang, sometimes the government has access to touch the
entire population of South Tangerang. This condition led to the formation of
an idea to support the government in solving the problem.
#PakeJari offers convenience for the people of South Tangerang in providing
their aspirations to the South Tangerang government and also makes it easier
for the government in terms of archiving.
The goal is to reduce poverty and South Tangerang's economic problems, and
empower the community to have specific data.
The commitment that must be made by the government is to follow up on the
people who give their aspirations.

9. Strength
New innovations in
government
SWOT ANALYSIS
Weaknesses
- Hoaxes
- Abuse
Threats
Easier to manipulate
Opportunities
Opening up opportunities
for people to express their
aspirations more easily

10. SECONDARY RESEARCH
Based on Republic of Indonesia Law No.32/2004
about Local Governance, Unitary State of
Indonesia is divided into provinces and those
provinces shall be divided into regencies and
municipalities, each of which has a regional
administration.
Local Governance is management of
government affairs by the local government
and parliament according to the principles of
autonomy and duty of assistance to the
principle of autonomy within the system and
the principle of the Unitary of Republic of
Indonesia as stipulated in the Constitution of
the Republic of Indonesia Year 1945.
The local government is the governor,
regent, or mayor, and local devices as
elements of regional governance.
Regional Representatives Council,
hereinafter referred to Parliament is the
people’s representative institutions as
elements of regional governance.

11. Regional governance is :
a. Provincial government consistin of theprovincial government and the
provincial parliament.
b. Regencies/Municipality consists of local government of Regency/
Municipality and DPRD of Regency/ Municipality.
Sub Districts led by a Sub District Head which is located under and
responsible to the Mayor / Regent through the Regional Secretary of the
Regency/Municipality Administration. Special Villages led by a Special Village
Chief, which is located under and responsible to the Mayor / Regent through
the Sub District Head. Villages led by a village chief, which is located under
and directly responsible to the Mayor / Regent.

12. OBJECTIVES
- Behavior, aims to change the behavior of the
target audience in conveying aspirations.
- Knowledge, the audience is expected to be
able to understand the delivery of aspirations
using digital technology with #PAKEJARI
- Believe, making the audience believe thawt
conveying aspirations through digital technology
with #PakeJari makes it easier and will quickly
reach the government

13. TARGET AUDIENCE
General Public of South Tangerang
Especially at a productive age

14. TACTIC
- Optimize Website
(Adding and improving the website of the South Tangerang City Government, to make it
easier for South Tangerang residents to express their aspirations, and to facilitate the
South Tangerang City Government regarding population.
- #PakeFinger App
An application that can later be used for South Tangerang residents, not only to provide
aspirations, but with this application it can make it easier for all South Tangerang people
to make transactions, receive assistance, open information about South Tangerang and so
on.
- Webinar "Digitalization: Simplify the Lives of Tangsel Residents" The webinar which is
also launching #PakeJari, this webinar will later be interviewed by the governor of
Banten, the mayor of South Tangerang, the Minister of Home Affairs, and influencers. In it
will explore the advantages and conveniences for the residents of South Tangerang
- Release : Press Release and Press Conference

15. EVALUATION
- Conducting population-related
interviews in South Tangerang.
- Conducting age range research in
South Tangerang City using digital.

16. - Drafting Ideas Campaign
- Data Collection/Management
- Drafting Proposals
- Create Social Media
- Campaign Activities
- Evaluation
TIME TABLE
3 Days
5 Days
5 Days
3 Days
30 Days
2 Days

17. BUDGET
- Facebook Ads
- Instagram Ads
1 Month
1 Month
IDR 100,000
IDR 100,000

18. Meet Our
Teams
Maulina Nur Faizah
Luthfiyah Handayani
Auffa Afiani
Jodhi Hermawansyah
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