This document outlines a campaign by the Kimia Karma pharmacy to promote COVID-19 vaccination in Indonesia. The campaign's goals are to encourage all Indonesian people to get vaccinated so that herd immunity can be achieved and the pandemic can end. Kimia Karma has over 400 branches that provide various vaccines according to a schedule. The target audience is all Indonesians aged 12 and older. The campaign will use social media and other online/mass media to promote the message "I Got Vaccinated, How About You?".

1. Group Name :
B i m a P r a t a m a
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K a r i n a T r i d i a n t i
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A d i s y a D h i y a U l h a q
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CAMPAIGN
“I GOT VACCINATED, HOW
ABOUT YOU?”

2.  Vaccines are one of the most important and effective ways to prevent
disease and maintain the body's condition. Vaccines, also known as
immunizations, take advantage of the body's unique function in
studying and fighting disease-causing germs. Vaccines help create
immunity to protect you from infection without causing harmful side
effects.
 Vaccination is one of the most effective efforts to deal with the
ongoing COVID-19 pandemic. Let's get to know more about the Covid-
19 vaccination so that we are more confident about the importance of
carrying out the Covid-19 vaccination as an effort to prevent Covid-19.
Corona virus infection has a high risk of death and transmission.
Therefore, another way is needed to form the immune system, namely
vaccination.
 The Covid-19 vaccination is carried out after certainty of safety and
efficacy, is an effort to reduce morbidity and mortality and encourage
the formation of herd immunity. In addition, the Covid-19 vaccination
aims to protect and strengthen the health system as a whole, as well
as maintain productivity and reduce the social and economic impact of
society.
ABOUT VACCINE

3.  Kimia Karma (fictional company) is a pharmacy that provides
a covid-19 vaccine. Kimia Karma was founded in 2013 until
now has become a trusted place for people to buy medicines.
Not only providing medicine, we also provide examination
services that are handled by the doctor directly, such as blood
pressure checks, and others.
ABOUT ORGANIZATION

4. 1. Campaign Name
#I_Got_Vaccinated_How_About_You?
2. Campaign Program
This program invites the Indonesian people to immediately
vaccinate, because we know that vaccines during this pandemic
are very important for the body to prevent the Covid 19 virus
from coming.

5. Longer Term Goals : Our long-term goal is to be free from the
covid-19 pandemic
Comprehensive Goals : Our goal is for all Indonesian people to
be vaccinated so that people become more immune to this
Covid-19 virus.
Global Goals : Our global goals are that we want everyone to
vaccinate so that the covid-19 pandemic ends soon. Therefore,
the vaccination movement is carried out in Indonesia.
CAMPAIGN GOALS

6. company description
refers to the increasing number of small, medium and large
companies that have sprung up who care about their marketing
strategies to create branding so that they are better known by
the wider community, consumers and potential consumers, of
course, it will provide more business opportunities for capital
owners to take advantage of this situation. One of the business
units that might be feasible to run is a business unit in the field
of pharmacy services, especially during this pandemic period
due to an outbreak of the Covid-19 virus which finally people
have to continue to do a check or to buy drugs. This business
unit will greatly provide support for other companies to progress
and develop. Kimia Karma is a business that is engaged in
health services
EXCECUTIVE SUMARRY

7. To make Kimia Karma pharmacies have an extensive, reputable
health network and be able to provide public health solutions in
Indonesia.
VISI

8.  Generate developments on the value of sustainable karma
chemistry pharmacies in technology, information,
communication through:
1. Human resources with high commitment, competence, and
integration
2. Development of integrated health services including
pharmacies, clinics, clinical laboratories, optics, medical
devices and health services
3. New business development
MISI

9. The current situation that is the focus not only in Indonesia but
all states in the world must be very intensively with the Covid-
19 vaccine which is continuously being carried out by the
government and the community wherever they are. Because the
Covid-19 virus has made the world and Indonesia feel the
impact, namely a pandemic, that's why we have to re-optimize
the human resource (HR) ecosystem by conducting joint
vaccines, so that no one else is harmed in this Covid-19 case.
SITUATION ANALYSIS

10.  Kimia Karma Competitors, namely other pharmacies that are
both holding the covid-19 vaccination program, the
competitors in question are fighting over the reputation and
good image of the company.
COMPETITOR ANALYSIS

11.  Stengths : Karma has many branches spread across
Indonesia as many as 400 branches throughout Indonesia
 Weaknesses : there is a limit of 20 people who can take the
vaccine per day
 Opportunities : Kimia Karma has a good image in the eyes of
the public and also gets opportunities and support from the
government
 Threats : if there is an error in administering the vaccine, it
will have an impact on the reputation and image of the
chemical karma
SWOT ANALYSIS

12.  The target audience of this campaign is all Indonesian people
 Our campaign tactics as karma chemistry will spread this
campaign movement in many online media such as twitter,
instagram, facebook, tiktok, and other mass media. As for
Strategy, what we will do to make this campaign run smoothly
is to always promote the I got vaccinated campaign, How
about you? That way the Indonesian people will be more
motivated to follow the Covid-19 vaccine movement.
TARGET AUDIENCE & TACTIC

13.  Market Demand : The vaccine that is carried out by Kimia
Karma is based on a government program that requires
people to get vaccinated. Therefore, Kimia Karma provides
vaccines at pharmacies so that it is easier for people to get
vaccines in various regions.
 Market Research : The target is all Indonesian people
between the ages who can receive the vaccine, namely 12-17
years and 18-60 years and over.
 Execution : Running with the existing plan
EVALUATION

14. 1. Timetable
TIME TABLE
MON TUE WED THU FRI SAT SUN
ASTRAZENEKA VAKSIN VAKSIN VAKSIN VAKSIN XXXXX XXXXX VAKSIN
SINOVAC XXXXX XXXXX VAKSIN VAKSIN VAKSIN XXXXX VAKSIN
MERAH PUTIH XXXXX VAKSIN XXXXX XXXXX XXXXX VAKSIN VAKSIN
SINOPHARM XXXXX XXXXX VAKSIN XXXXX XXXXX XXXXX VAKSIN

15.  The budget set for the purchase of vaccines is Rp. 70,000,000
per Kimia Karma. 20% is allocated for the Astazeneka
vaccine, 20% Sinovac, 10% Merah Putih, 10% Sinopham, and
40% costs for handling.
BUDGET