The packaging positions the brand ("Real Apple") as being for active people through its imagery of a healthy, active woman and references to energy, activity, and quality. It further positions the brand as a pure, healthy breakfast option through visual cues related to morning time and freshness. The brand name and logo take a central position, transferring the brand's equity to the product while the imagery aims to mimic nature and convey naturalness.
Basics of wood, pulp and paper november 2012SappiHouston
The document discusses the process of transforming wood into pulp and paper. It describes how trees are debarked, chipped, and processed either mechanically or chemically to produce different types of pulp. Mechanical pulp retains lignin and produces lower quality paper while chemical pulp removes lignin and results in stronger paper but at lower yield. The document outlines the key steps to make both mechanical and chemical pulp and explains how different pulp types are suited for different paper applications.
Basics of wood, pulp and paper november 2012SappiHouston
The document discusses the process of transforming wood into pulp and paper. It describes how trees are debarked, chipped, and processed either mechanically or chemically to produce different types of pulp. Mechanical pulp retains lignin and produces lower quality paper while chemical pulp removes lignin and results in stronger paper but at lower yield. The document outlines the key steps to make both mechanical and chemical pulp and explains how different pulp types are suited for different paper applications.
Ky material është punuar me qëllim të lehtësimit të punës së studentëve gjatë përgatitjes për provim dhe është pa pagesë.
Ndalohet shitja, ripublikimi nëpër web-faqe apo çdo lloj përdorimi i këtij punimi me qëllim të përfitimit material!
Crescentformer general process. tissue machine VoithNelson Izaguirre
CRESCENT FORMER
The Crescent Former is the culmination of technological improvements derived from our experience in the manufacturing of four machines since the 1960s (Plain Wire; Sloped Wire; Twin Wire C-Former; and Twin Wire S-Former). The first Crescent Former was invented in the 1970s by the multinational Kimberly Clark which held the patent until the Nineties.
Our technological innovations and more than 50 years of experience in the field of tissue ensure the highest levels of performance from the Recard Crescent Former.
Each Recard Crescent Former is designed to optimize the real operating speed of your production line. We have achieved performance of over 2000 meters per minute.
Ky material është punuar me qëllim të lehtësimit të punës së studentëve gjatë përgatitjes për provim dhe është pa pagesë.
Ndalohet shitja, ripublikimi nëpër web-faqe apo çdo lloj përdorimi i këtij punimi me qëllim të përfitimit material!
Crescentformer general process. tissue machine VoithNelson Izaguirre
CRESCENT FORMER
The Crescent Former is the culmination of technological improvements derived from our experience in the manufacturing of four machines since the 1960s (Plain Wire; Sloped Wire; Twin Wire C-Former; and Twin Wire S-Former). The first Crescent Former was invented in the 1970s by the multinational Kimberly Clark which held the patent until the Nineties.
Our technological innovations and more than 50 years of experience in the field of tissue ensure the highest levels of performance from the Recard Crescent Former.
Each Recard Crescent Former is designed to optimize the real operating speed of your production line. We have achieved performance of over 2000 meters per minute.
I am an accomplished and driven administrative management professional with a proven track record of supporting senior executives and managing administrative teams. I am skilled in strategic planning, project management, and organizational development, and have extensive experience in improving processes, enhancing productivity, and implementing solutions to support business objectives and growth.
Delta International is an ISO Certified top recruiting agency in Pakistan, recognized for its highly experienced recruiters. With a diverse range of international jobs for Pakistani workers, Delta International maintains extensive connections with overseas employers, making it one of the top 10 recruitment agencies in Pakistan. It stands out in the list of recruitment agencies in Pakistan for its exceptional services.
https://www.ditrc.com/
Known for its expertise in the Gulf region, Delta International is among the top 10 international recruitment agencies, specializing in expert headhunting and candidate sourcing. This prominence places it in the list of top 10 overseas recruitment agencies in Pakistan. As one of the best overseas recruitment agencies in Pakistan, Delta International is a trusted name for manpower recruitment, particularly from Pakistan.
The agency is not just a leading name in Karachi but also recognized as one of the best recruitment agencies in Islamabad. Delta International consistently ranks as the top recruitment agency in Pakistan, earning its reputation among the top recruiting agencies in Pakistan. It is also regarded as one of the top overseas employment agencies in Pakistan.
For those seeking foreign jobs, Delta International is listed among the top overseas employment companies in Pakistan. Their extensive network and expertise make them a go-to for anyone looking at the list of overseas employment agencies in Pakistan. As a leading foreign jobs recruitment agency in Pakistan, they offer opportunities across various sectors.
Delta International is consistently listed among the top recruitment companies in Pakistan, known for providing the best recruitment services. It’s considered one of the best recruitment agencies in Pakistan and a prominent recruitment agency in Pakistan. The company excels in international recruitment, making it a key player among international recruitment agencies in Pakistan.
Their inclusion in the list of international recruitment agencies further attests to their excellence. As a top manpower agency in Pakistan, Delta International specializes in recruiting skilled professionals and labor for various industries, including construction, healthcare, IT, engineering, and hospitality.
Delta International is a leader among recruitment agencies in Pakistan, with a particular focus on overseas employment. They are one of the foremost overseas employment agencies in Pakistan, catering to technical jobs and other employment opportunities. Their role as overseas employment promoters highlights their commitment to connecting Pakistani talent with global opportunities.
In summary, Delta International is not only one of the best recruitment agencies in Pakistan but also a distinguished name among overseas employment agencies. Their extensive network and experienced recruiters make them a top choice for anyone seeking employment both locally and internationally.
3. A health conscious, young woman‟s posture indicates
Motion motion. She emerges onto our sight from left to reinforce
the motion she is in.
Her smile and he motion indicate her comfort and ease as
well health. Her gaze is distant and as we follow the path
Health & of her gaze we, gaze upon the apple shots. The fruits
Freshness have sprinkles water on them connoting freshness and a
white Apple slice is shown again reinforce the Fruit
quality.
Her posture of motion and facial expression cue positive
Positive &
attitude. She is looks shorter than the Viewer, because of
Approachable the camera angle making her look approachable.
The “Active” logo, signifies activity and energy, both
represented in the her posture. A viewer‟s eye would fall
Energy & on “Active” first and descends to her. The word “Active”
Activity provides the codes to read the rest of the packaging: as
an expression of energy and an example of activity.
The logo “Real” again metonymically denotes the Quality
of the Apples and in fact reinforces “Activ” and
Real & connotes “Truly” or “Really” active. Real, the brand
Trustworthy addresses the viewer with the message “Real Apple” &
“Active People”.
Positioning: In other words the packaging positions the Brand as “Real
Apple for Active People”.
Real Apple for Active People
Additionally, the Sun behind the Real & Active logos
Time of Day connotes “morning”, reinforced by the Yellow-Orange,
the hues of Morning, on the Packaging.
By connoting “Morning” and associating that with the
Product, the brand becomes an energizing, healthy,
Consumption pure, Apple juice for breakfast/snack.
4.
5. Brand = Authority The Minute Maid logo takes a central position on
the Pack allowing the Brand Name a seat of
Equity Transferred to Authority and to exercise the effect of the Equity it
Product has built over years.
The dark unmistakable logo is in stark contrast with
Premium the softer, feminine tone of the rest of the Pack.
The colour Black visually signifies what the text
“PREMIUM” expresses.
The Packaging mimics nature in the arrangement of
the all other elements.
Nature/ Naturalness The green leaves on top
bright Oranges at the bottom with its petiole.
Number of leaves are arranged around the green
cap visually equates the hole pack with a node of
an Orange tree with leaves and full grown Oranges.
Exchanges of Meaning: The brand “Minute Maid” authenticates the
naturalness and I turn naturalness informs the
Building Brand Brand with its associated evocations of
through Packaging purity, freshness, taste and originality.
The caption “100% PURE SQUEEZED ORANGE JUICE”
Positioning: provides codes to read the visual text:
Pure, 100%, Juice Pure, 100%, Juice and „SQUEEZED‟.
„Squeezed‟ acts as an anchorage and serves to
and ‘SQUEEZED’. stabilise the possible meanings by metalingually
cueing in relevant code as a frame for
interpretation.
The slice Orange with its tiny drop of juice shows
Need Evocation us what to expect from the pack. The tiny drop of
juice symbolizes what need it can fulfil: that of
thirst.
6.
7. The Packaging mimics nature in
Nature/ Naturalness the arrangement of its elements:
the green leaves with its petiole.
The design provides
dimensionality to the pack. The
Depth/ Dimensionality grapes hang downward and the
petiole emerges from the
background towards the viewer.
The grapes are somewhere in
between the viewer (you) and the
The act of Offering depth whence the petiole
emerges. The grapes almost come
out of the pack. The grapes are
presented to you. And who
presents the grapes ? The brand
Tropicana.
The name “Tropicana” with its
green colour and a leaf on “i”
already signifies TROPICAL
Positioning: NATURE.
100% Grape Juice The brand intelligently equates
itself with nature. Therefore
“100% Grape Juice” is offered to
you by Tropicana, by Nature.
8.
9. The red “KDD” logo and product description
“Mixed Fruit” encloses the assortment of
fruits.
Branding acts Both the logo and the description is on a
as a Qualifier higher plain qualifying what lies in the
background, i.e. that fruits.
The shape of “KDD” logo signifies a leaf and
Naturalness
thereby adds a degree of naturalness to it.
The fruit composition promises the viewer the
Promise of taste and
a sumptuous variety taste and experience of consuming a
of fruits sumptuous variety of fruits.
10. The shape of “KDD” logo signifies a leaf and thereby
adds a degree of naturalness to it.
Higher weight to “APPLE” and much lower
weight to “Juice” effectively connotes pure
Naturalness + Apple. The sprinkles of connotes freshness.
it is APPLE
A bunch of Apples hanging downward along with
the description “Apple” informs the packaging with a
singular thought, that it is APPLE.
The brand name “KDD” struggles to manage
its existence in the midst of the strong singular
communication. “KDD” does not participate in
the process of creating meaning. Rather “KDD”
intrudes in the space where the remaining
signifiers create the following: “It is Apple and it is
Pure Apple juice, 100%.”
“KDD”, may inherit the
With time,
meanings from other signifiers and represent
“Apple”.
Positioning: Pure Apple juice, 100%.”
11. The shape of “KDD” logo signifies a leaf and
thereby adds a degree of naturalness to it.
There is one singular thought: Mango. The
Mango
fruit takes almost all the space on packaging
and thereby establishes that it is Mango.
The brand name “KDD” is equated with Mango
by its position and alignment with the
KDD = Mango description “Mango” and the image of Mango.