The document discusses strategies for using social media, particularly Facebook and Instagram, to promote a retail business. It provides examples of successful social media campaigns including live videos and promoted ads. Specific tactics are recommended for creating engaging content and using contests, events and offers to drive sales and action. The document advocates committing to social media to remain relevant and offers social media training programs and memberships to help businesses improve their strategies and results.

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Retail Success!

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How To Use Slow Times Wisely

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Video (+ Ads) Success!
“We beat all of last year! (before July)”

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What should I post?

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The content needs to relate to your
PERFECT Customer.

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Content Ideas
• 5-7 themes and cycle through
• New arrivals - Picks of the week, pick 4,
albums, just in, only 2 left! (fomo)
• In-store – displays, customers, staff
• Events – in-store, contests or campaigns,
virtual events/parties, community
• Tips/education – sleeping, product
(moisture wicking), relaxation
• Memes/funny

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3 Strategies That Creates
Action!

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1. Contests

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2. Facebook Live!

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Facebook Live Success
• Spent $100 to
promote
• “We ran out of
flowers!”
• 32 orders
• Just under $3K
in sales

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Announcements

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3. Facebook & Instagram Ads

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Ad Reach Example

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Lots of types, always changing

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The “Most
Recent” Ad

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Boosting

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Boosting Ex

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“I haven’t been this excited
since my husband and I
made out for the first time!”

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Offer Ads

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Offer Ad – Get Notifications

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Cloud Nine Pajamas Results:
• Two offers, $20 off $100; free gift with
purchase of $100 or more
• Spent $500 on a Facebook Offer Ad
• Targeted: Fans, Email List, Lookalike in
specific areas
• 35 sales; over $7,000

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What audiences to target?
• Warm audiences
• Email list
• Website visitors
• Lookalikes
• Ex: Past customers
• Big box/competitors

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What’s Next?

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I want to empower you.
I’ll show you the why AND the
how.

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A few ways I can help…
• Group A:
• You already have a strategy, seeing some
results, need to get better = room for
growth
• Social Edge membership: Ongoing social
media education, support and
accountability

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A few ways I can help…
• Group B:
• You need a starting place. Need the
strategy and help building your plan and
foundation
• Social to Sale training course

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A few ways I can help…
• Group C:
• You need it all! Start with strategy and
foundation, and then want ongoing
updates to stay relevant, and support to
assist you, and accountability to push you
• Bundle Social Edge & Social to Sale

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Market Special: Facebook and
Instagram Ads Course, for free!
(Normally $797)

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I’m looking for…..
• Commitment
• Participation
• Willingness to learn
• Implementer
• = Social Selling Mindset J

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If you don’t make time for
social media, you won’t be
relevant.

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My info slide with website to sign up