Class presentation

1. Latéa Glenn
Influencers

2. What is an influencer?
 A Social Media Influencer is: a user on social media who has established
credibility in a specific industry. A social media influencer has access to a
large audience and can persuade others by virtue of their authenticity and
reach (Pixlee n.d.).

3. My focus is the
beauty industry

4. Beauty business
 2018 Zion Market Research
reported, “global cosmetic
products market was valued at
around USD 532 billion in 2017
and is expected to reach
approximately USD 863 billion in
2024….”
 Why?
 I think this growth is do to
influencers

5. Beauty influencers
 These popular influencers have used
their platforms and talents to sway
the public opinion.
 Jeffery star: Started his successful
cosmetic brand worth $50 million
 Patrick starr: has collaborated with
MAC cosmetics a well known brand
 Jackie Ania: Worked with several
brands and help to expand the
foundation line of Born this way

6.  Their marketing abilities
 According to Crestodina’s Content marketing
influencer marketing as, “marketing that focusses on
the key people who have already built the audience
you want to reach” (pp. 213)
 The ability for business to use the large following and
trust that the influencer’s already have to promote
their product or service.
 The word of several influences has the power make or
brake a product.
What makes
them valuable?

7. What does this mean?
 In the past many people gain inspiration from well known and like celebraties
 Now, however, everyday people are becoming celebrities because of the
advice and guidance they give, as well as their persona
 Example: Cardi B. While not in the cosmetic industry her well liked persona
has lead her to partnerships with Fashion Nova an online clothing brand

8. Analysis
 S: They have access to costumers as
well as their trust. They are an
excellent source of information and
ideas.
 W: You rely on the influencer heavily.
 They have to make interesting
consistent content.
 O: They speak to and not at the viewers
 There is room to grow
 T: The trend can vanish and influencers
can lose popularity
 The choices of the influences can
look bad on the brand and vice
versa

9. Future research for paper
The impact
influencing has
on mental
health.
1
The longevity as
a career choice.
2
The chances of
success.
3

10. Danielle Leigh
Wagstaff,
 “People tend to post only their
best images on Instagram, using
filters that make them look
beautiful. We have a false sense
of what the average is, which
makes us feel worse about
ourselves.”

11. Sources
 https://www.slideshare.net/ludfigueire
do/claudiaswotinfluencerskharabeesh
 https://medium.com/s/love-hate/the-
psychological-toll-of-becoming-an-
instagram-influencer-5bbd1d9174c4
 Zion Market Research. (June 2018).
Global cosmetic products market will
reach usd 863 billion by 2024: zion
market research [website].
Retreieved from
https://globenewswire.com/news-
release/2018/06/22/1528369/0/en/Glo
bal-Cosmetic-Products-Market-Will-
Reach-USD-863-Billion-by-2024-Zion-
Market-Research.html
 What is a social media influencer?.
(n.d.). In Pixlee. Retrieved from
 https://www.pixlee.com/definitions/d
efinition-social-media-influencer
 Crestodina, A. (2018). Content
chemistry: the illustrated handbook
for content marketing. Chicago, IL:
Orbit Media Studios