This presentation was part of the SDT2012 - the 1st international conference on service design and tourism, Innsbruck/Austria, August 23-24, 2012. For more info on the conference and other presentations visit: www.sdt2012.com. All rights reserved by the author(s): Mads Bødker, Denmark Copenhagen Business School Mads Bødker works as an Assistant Professor at the Copenhagen Business School, Denmark. His primary research areas is within the fields of human-computer interaction and interaction design. While focusing on the domain of tourism, his current work challenges previous work in IT and HCI by focussing on experiential and sensory aspects of tourism. Inspired by human geography and phenomenology, his work emphasizes the understanding of tourist places as performances, and attempts to draw design inspiration from place-oriented research methods. "I am a camera": Using Egocentric Point-of-view to inspire. We present Egocentric point-of-view (Ego-pov) video and a working prototype of a research tool called iAmACam, using smartphones as a data-capture device. The tool consists of an iPhone hanging from a visitors neck, capturing time-lapse photos, sound, and GPS-data. The prototype currently produces short slideshows based on accompanied 15-20 minute strolls with visitors on different locations. In the presentation, we address questions related to the applicability of the method in early-stage design work, as well conceptual and methodological underpinnings related to both tourist research and interaction design research. We surmise that Ego-pov using iAmACam can be a useful tool for understanding how, when, where, and why to provide e.g. location-based services in tourist settings.

1. iMaCam
Walking for Data with a Smartphone
Mads Bødker > Dept. of IT Management > Copenhagen Business School > mb.itm@cbs.dk
Tuesday, October 2, 2012

2. Mads Bødker
Dept. of IT Management
Copenhagen Business School
Howitzvej 60, 2000 Copenhagen
fe [+45] 2670 3115
he mb.itm@cbs.dk
@singsign
Mads Bødker > Dept. of IT Management > Copenhagen Business School > mb.itm@cbs.dk
Tuesday, October 2, 2012

3. Please connect!
Mads Bødker > Dept. of IT Management > Copenhagen Business School > mb.itm@cbs.dk
Tuesday, October 2, 2012

4. Outline
• Present the motivation for developing iMaCam,
theory and conceptual landscape
• Present the app and the web interface
• Suggest some perspectives on why our tool and
method are interesting
• Suggest some application areas and open the
discussion
Mads Bødker > Dept. of IT Management > Copenhagen Business School > mb.itm@cbs.dk
Tuesday, October 2, 2012

5. Our motivations
• Most mobile and ubicomp concept work has
merely used tourism as a convenient domain
• Tourism as an obvious domain because of:
• Geographical displacement
• Information needs/guiding
• Mobility/being on-site
Mads Bødker > Dept. of IT Management > Copenhagen Business School > mb.itm@cbs.dk
Tuesday, October 2, 2012

6. Cyberguide (Abowd et al. in the 1990’s)
Mads Bødker > Dept. of IT Management > Copenhagen Business School > mb.itm@cbs.dk
Tuesday, October 2, 2012

7. GUIDE project (Lancaster University 1990’s)
Mads Bødker > Dept. of IT Management > Copenhagen Business School > mb.itm@cbs.dk
Tuesday, October 2, 2012

8. Walking for data
Walk-alouds
Walking as a way of connecting to the environment
Walking as a means of generating rapport and empathy
Mads Bødker > Dept. of IT Management > Copenhagen Business School > mb.itm@cbs.dk
Tuesday, October 2, 2012

9. Entrainment & rhythm
Walking as a social performance
Shared rhythm and space btw. informant and researcher
Mads Bødker > Dept. of IT Management > Copenhagen Business School > mb.itm@cbs.dk
Tuesday, October 2, 2012

10. • How do we inspire new kinds place-centric IT
design in tourism
• (See e.g. Messeter (2009) for and overview of
place-centric vs. user-centric designs)
• What kinds of inspirational input is useful for
innovative design interventions in tourism and
tourism services?
• Faciliate designs inspired by and through places
and place-making
Mads Bødker > Dept. of IT Management > Copenhagen Business School > mb.itm@cbs.dk
Tuesday, October 2, 2012

11. Starting out with these...
Tuesday, October 2, 2012

12. Tuesday, October 2, 2012

13. A lot of data!
Mads Bødker > Dept. of IT Management > Copenhagen Business School > mb.itm@cbs.dk
Tuesday, October 2, 2012

14. Tuesday, October 2, 2012

15. • EgoCentric PoV (Browning et al. 2009)
• Hands free
• Unobtrusive (for better or worse)
• + No awareness of being filmed / low impact on ‘subject’
• + Better for conversation
• - Ethical concerns/surveillance?
• Directional PoV
Mads Bødker > Dept. of IT Management > Copenhagen Business School > mb.itm@cbs.dk
Tuesday, October 2, 2012

16. Mads Bødker > Dept. of IT Management > Copenhagen Business School > mb.itm@cbs.dk
Tuesday, October 2, 2012

17. iMaCam
Mads Bødker > Dept. of IT Management > Copenhagen Business School > mb.itm@cbs.dk
Tuesday, October 2, 2012

18. • How tourists perceive and narrate places
• Situated perspective on place-making, not retrospective
• ‘Accompanied tourism’ as an ethnography-inspired method
• Video and audio (and map) representations
• Connecting what is said and done with the where and when
• Openness in data collection, interpretive analysis
• Ambiguity (‘as a resource for design’...)
Mads Bødker > Dept. of IT Management > Copenhagen Business School > mb.itm@cbs.dk
Tuesday, October 2, 2012

19. Relevant publications
• Bødker, M., Browning, D (2012, forthcoming). Beyond Destinations: Exploring Tourist
Technology Design Spaces Through Local-Tourist Interactions, in Digital Creativity, 23
(3), 2012.
• Bødker, M., Browning, D (2013, forthcoming). Inspiring Design: Social Media from the
Beach, in Munar A. M, Cai, L. and Gyimothy, S. (Eds.) Tourism Social Media:
Transformations in Identity, Community and Culture, Tourism Social Science Series,
Emerald Publishers.
• Bødker, M., Browning, D (in revision). Tourism sociabilities and place: Challenges and
opportunities for design, in revision w. International Journal of Design
• Browning, D., Benckendorff, P., & Bidwell, N. (2009). Capturing Visitor Experiences Using
Egocentric PoV Video. In V. Platenkamp, R. Isaac, & A. Portegies (Eds.), Voices in Tourism
Development. Breda, Netherlands: NHTV.
Mads Bødker > Dept. of IT Management > Copenhagen Business School > mb.itm@cbs.dk
Tuesday, October 2, 2012