SMi Group's 8th annual Advances in Cell Based Assays returns to London this November

1. Workshop A
Latest Generation Microscopes in HTS/HCS/HCA for
live cell imaging in Cells and Tissue Based Assays
Workshop Leader: Aamir Ahmed, Head of Stem Cell and Prostate
Cancer Group, Kings College London
8.30am - 12.30pm
Workshop B
Applying Tissue Engineering to Develop
3D Cell Based Assays
Workshop Leader: Felicity Rose, Associate Professor
in Tissue Engineering, University of Nottingham
1.30pm - 5.30pm
Chair for 2015:
Xavier Leroy, Associate Director,
Actelion Pharmaceuticals Ltd
Reasons to Attend:
• Discover pioneering 3D cell-based assays advancing reliable
and physiologically- relevant in vivo data with HCS technologies
• New for 2015 - Next generation multidimensional fluorescence
imaging and computational quantification
• New for 2015 - Learn high content, high throughput phenotypic
platforms for neglected tropical diseases
SMi present the 8th annual conference...
10 - 11
NOV
2015Holiday Inn Kensington Forum, London UK
Advances in
Cell Based Assays
PLUS TWO INTERACTIVE POST-CONFERENCE WORKSHOPS
Thursday 12th November 2015, Holiday Inn Kensington Forum, London, UK
www.cellbasedassay.co.uk
Register online or fax your registration to +44 (0) 870 9090 712 or call +44 (0) 870 9090 711
Developments in 3D functional assays and high-content analysis
to propel drug development and improve translation to the patient
Keynote Speakers:
• Aamir Ahmed, Head of Stem Cell and Prostate Cancer
Group, Kings College London
• Nariman Ansari, Project Leader, Buchmann Institute for
Molecular Life Sciences - Goethe University Frankfurt
• Neil Carragher, Principal Investigator Drug Discovery,
University of Edinburgh
• Armin Wolf, Director, Novartis
• Anna Collen, Project Director Pharmaceutical
Development, AstraZeneca
• Martin Main, Director, AstraZeneca
• Joanna Taylor, Senior Scientist, GSK
• Clare Gardner, Senior Scientist, Pfizer
• Roderick Beijersbergen, Group Leader, Division of Molecular
Carcinogenesis, Netherlands Cancer Institute
• Farnaz-Fallah Arani, Senior Group Leader, UCB
• Yolanda Chong, Principal Scientist, Johnson & Johnson
@SMIPHARM
Book by June 30th to save £300
Book by September 30th to save £100
PLUS A
FEATURED
INTERACTIVE
SESSION WITH
NIKON, UK!

2. Advances in Cell Based Assays
Day One | Tuesday 10th November 2015
8.30 Registration & Coffee
9.00 Chair's Opening Remarks
Xavier Leroy, Associate Director, Actelion Pharmaceuticals Ltd
A New Age of Modelling Disease through Cellular Assays
9.10 OPENING ADDRESS: Optimization of in-vitro and in-vivo
assays to visualise target activation
• Implementing robust models and assays
• Combination approaches to help identify novel targets
in drug discovery
Xavier Leroy, Associate Director, Actelion Pharmaceuticals Ltd
9.50 Pioneering cell-based models in drug discovery
• High content screening technologies to improve in
vivo-like data
• The importance of 3D Cell models in uncovering crucial
signal pathways and immune responses in drug
discovery
• Challenges to experimental design to achieve
physiologically relevant environments
Farnaz-Fallah Arani, Senior Group Leader, UCB
10.30 Morning Coffee
11.00 WNT Signalling: One cell based assay is just not enough!
A tale of low, medium and high through-put approaches
to identify new mechanisms and therapies
• Live calcium imaging
• Confocal and electron microscopy
• Medium and high-throughput tissue and cell based
assays
Aamir Ahmed, Head of Stem Cell and Prostate Cancer
Group, Kings College London
11.40 High-Content Assays for in vitro drug toxicity testing
• Development and characterisation of in vitro assays for
target organ toxicity
• Translational aspects of model development
• Evaluation of drug-induced mechanisms of toxicity
• Safety biomarker validation and profiling
Armin Wolf, Director, Novartis
12.20 Networking Lunch
Register online at: www.cellbasedassay.co.uk • Alternatively fax
Official media partners
SPONSORSHIP AND EXHIBITION OPPORTUNITIES
SMi offer sponsorship, exhibition, advertising and branding packages, uniquely tailored to complement your company’s marketing strategy.
Prime networking opportunities exist to entertain, enhance and expand your client base within the context of an independent discussion specific
to your industry. Should you wish to join the increasing number of companies benefiting from sponsoring our conferences please call:
Alia Malick on +44 (0) 20 7827 6168 or email: amalick@smi-online.co.uk
1.30 Cellular assays in the era of precision medicine
• Application of cellular assays and reagents to advance
Oncology drug discovery projects
• Improving translation from cellular models to patient
setting
• Advances in cellular reagent generation and assay
development technology
Martin Main, Director, AstraZeneca
Combinatory Approaches and Live Imaging
2.10 Multidimensional fluorescence imaging for high content
analysis
• Fluorescence lifetime imaging
• Fluorescence resonance energy transfer
• Light sheet based fluorescence microscopy
Christopher Dunsby, Senior Lecturer, Imperial College
London
2.50 Light Sheet-based Microscopy and three-dimensional cell
cultures bridge the gap in tumour biology and drug
development
• Three-dimensional (3D) tumor spheroids bridge the gap
between cell cultures and real tissues in the pre-clinical
and clinical stage.
• 3D tumor spheroids are the system of choice for
therapeutically oriented biomedical and toxicity studies
and their potential market has rapidly expanded.
• Light sheet-based fluorescence microscopy (LSFM) is
the system of choice for live high-throughput
phenotypic drug screening of 3D tumor spheroids.
Nariman Ansari, Project Leader, Buchmann Institute for
Molecular Life Sciences (BMLS) - Goethe University
Frankfurt
3.30 Afternoon Tea
3D Models to Achieve Physiologically
-Relevant and Predictable Results
4.00 Large scale functional genomic screens: Models matter!
• Identifying key cellular pathways driving treatment
responses in 3D culture
• Employing gene-editing and screening technologies to
advance mechanistic understanding
• Development of relevant screening models for clinical
need
Roderick L Beijersbergen, Associate Professor and Head
NKI Robotics and Screening Centre, Netherlands Cancer
Institute
4.40 PANEL DISCUSSION: Innovation for the future
• Challenges in building 3D human models and tracking
embryonic development
• Seeing the full potential of iPSC-derived cell models
• Which responses corresponds most like an in vivo
response?
Panel leader: Xavier Leroy, Associate Director, Actelion
Pharmaceuticals Ltd
Panellists:
Roderick L Beijersbergen, Associate Professor and Head
NKI Robotics and Screening Centre, Netherlands Cancer
Institute
Aamir Ahmed, Head of Stem Cell and Prostate Cancer
Group, Kings College London
5.20 Chairman's Closing Remarks and Close of Day One
SEPTEMBER
Cancer Vaccines
16th – 17th September 2015
Marriott Regents Park, London
OCTOBER
Biosimilars and Biobetters
30th September – 1st October 2015
HolidayInnKensingtonForum,London
European Pharmaceutical
Pricing& Reimbursement
5th – 6th October 2015
Holiday Inn Regents Park, London
Orphan Drugs
19th – 20th October 2015
Holiday Inn Regents Park, London
COPD: Novel Therapeutics and
Management Strategies
19th – 20th October 2015
Holiday Inn Regents Park, London
NOVEMBER
Cell Based Assays
10th – 11th November 2015
Holiday Inn Kensington Forum,
London
Biosimilars & Biobetters USA
16th November to 17th November
2015, Iselin, New Jersey, USA
DECEMBER
Cold Chain Distribution
3rd – 4th December 2015
Park Plaza Victoria, London
SMi Pharmaceutical Autumn 2015 Planner

3. Advances in Cell Based Assays
Day Two | Wednesday 11th November 2015
8.30 Registration & Coffee
9.00 Chair's Opening Remarks
Xavier Leroy, Associate Director, Actelion Pharmaceuticals Ltd
Advances in Phenotype Screening
9.10 OPENING ADDRESS: Development of Phenotypic Assays
applicable to Pain & Neurosensory disorders
• Challenges of screening in the Pain field
• Development of Electrical Field Stimulation assays as a
medium throughput plate-based screening solution
• Understanding mechanism – the power of combining
high-content image analysis with functional live-cell
assays
Clare Gardner, Senior Scientist, Pfizer
9.50 Phenotypic Targeting in Drug Discovery: High-throughput
imaging analyses and computational quantification to
identify underlying mechanisms and phenotype changes
• Latest developments of computational and High-
throughput imaging platforms
• Detection of phenotypic changes and genetic analysis
• Targeted validation and imaging analysis
Yolanda Chong, Principal Scientist, Johnson &Johnson
10.30 Morning Coffee
11.00 High content, high throughput phenotypic platforms for
neglected tropical diseases
• Latest developments of technology platforms for
increased understanding
• Underpinning novel drug targets
• Targeted validation and imaging analysis
David Gray, Head of Biology, Drug Discovery Unit,
University of Dundee
11.40 Phenotypic high-throughput screening (HTS)
• Case study: New collaboration developments in cancer
drug treatments
• Applications of phenotype assays in uncovering new
cancer signalling pathways and how this can be
translated for new and effective medicines
Neil Carragher, Principal Investigator Drug Discovery,
University of Edinburgh
12.20 Networking Lunch
1.30 Scar in a jar: Enabling phenotypic screening for
extracellular matrix modulators
• Excessive scarring is characterised by the accumulation
of extracellular matrix proteins, which can lead to loss of
tissue function and ultimately organ failure.
• Characteristically, cultured fibroblasts produce
collagen but do not assemble this into extracellular
fibrils. Chen et al disclosed a potentially useful method
to induce fibrillar collagen production by fibroblasts.
• We have developed this technique into a high content,
high throughput format to identify novel modulators of
the extracellular matrix and potentially new targets.
Joanna Taylor, Senior Scientist, GSK
Formulation in Assay Development
2.10 KEY NOTE ADDRESS: Formulation and the importance of
drug delivery systems
• Implementing robust models and assays to improve
formulation strategies
• Important considerations for drug delivery systems:
Progress and limitations
• Future aspects of drug delivery and the importance of
suitable cellular assay systems
Anna Collen, Project Director, Project and Portfolio
Management, Pharmaceutical Development
AstraZeneca
2.50 High Throughput Image-based Systems for the
characterisation of novel cellular processes
• Quantifying drug efficacy and phenotypic effects
Ross Pavely, Senior Scientist, UCB
3.30 Afternoon Tea
Key Considerations and Future Innovations
4.00 High Throughput, High Content, Multiplex Assays for
Assessing Cellular Toxicity
• The merit of multiplex assays for assessing cellular
toxicity
• Population profiling and variability assessment through
HTS methods
Alison Howarth, Research Assistant, University of Oxford
4.40 Flow Cytometry: There is no business like Flow Business
• Importance of Flow Cytometry
• Applications of Flow Cytometry
Rachael Walker, Head of Flow Cytometry, Babraham
Institute
5.20 PANEL DISCUSSION: Merits and Future prospects
• The merits of High Throughput and Phenotype
Screening
• Discovering new insights of the root causes of diseases
• Understanding heterogeneity and ways to approach
unexpected phenotype changes
Panel leader: Xavier Leroy, Associate Director, Project
Leader, Actelion Pharmaceuticals Ltd
6.00 Chair’s Closing Remarks and Close of Day Two
Want to know how you can get involved? Interested in promoting your services to this market?
Contact Teri Arri, SMi Marketing on +44 (0) 207 827 6162, or email: tarri@smi-online.co.uk
your registration to +44 (0)870 9090 712 or call +44 (0)870 9090 711
Supported by

4. Workshop leader:
Aamir Ahmed, Head of Stem Cell and Prostate Cancer
Group, Kings College London
Overview of the workshop:
The workshop will focus upon cutting edge science and
technology in cell and tissue based assays utilizing high-
throughput screening (HTS), high-content screening (HCS)
methods and high-content analytical (HCA) tools. Experts
from King’s College and University College, London, UK will
participate to discuss and present latest findings and
thoughts.
Nikon, UK will give an interactive presentation on combining
the future of screening with high-resolution microscopy and
application of imaging techniques to screens. This will include
how the latest generation of microscopes can be employed
in HTS/HCS/HCA applications for live cell imaging, such as:
1. Conditional imaging
2. FRAP
3. Confocal
4. DMD
5. FRET and others
The presentation will show how these could be done for single
or long-term screens (or both) with flexibility of setting up
separate experiments within each well.
Why should delegates attend this workshop:
This workshop contains a unique mixture of top scientists from
two of the best UK institutions and Nikon, UK who will present
the cutting-edge and the future of biological assays and
screening. The workshop is designed to include a mix of latest
scientific discoveries using technologies that are evolving.
Anyone interested in cell and tissue based assays will benefit
from attending this workshop.
Programme:
8.30 Coffee & Registration
9.00 Opening remarks & introduction
9.10 Use of microfluidic chambers to facilitate live
calcium imaging for kinetic analysis of drug
screening
• Learn state-of-the-art advanced imaging
analysis for screening cancer and stem cells
9.50 Technologies to identify diagnostic and prognostic
protein biomarkers using HCS and quantitative
analysis on large numbers of confocal and
de-convolved images
• What new mechanisms can be found and what
can be gained from these understandings
• What knowledge can be translated into better
therapies
10.30 Morning Coffee
11.00 Featured Interactive session with Nikon, UK:
• Combining the latest generation of microscopes
d in HTS/HCS/HCA applications for live cell
imaging, such as:
1. Conditional imaging
2. FRAP
3. Confocal
4. DMD
5. FRET and others
11.45 Pros and cons of high-resolution and confocal
imaging for HTS and HTA
• Learn techniques and best practices to reap
optimum benefits
• Use of HCS for the characterization of stem cells
and development of tools for HCA
12.20 Closing remarks
12.30 Close of workshop
About the workshop leader Dr Aamir Ahmed:
Aamir obtained his Ph D from the University of
Dundee where he also served as an Honorary
Lecturer and Group Leader. He then joined Yale
University as research faculty to work on ion
channels. Aamir was awarded a Wellcome Trust
Fellowship at the Department of Physiology,
University College London, where he established his research
group. This was followed by his appointment as the Head of
Stem Cell Group at the Prostate Cancer Research Centre,
also at the University College London. He joined the Centre
for Stem Cell and Regenerative Medicine, King’s College,
London in January 2015.
HALF-DAY POST-CONFERENCE WORKSHOP A
Thursday 12th November 2015
8.30am - 12.30pm
Holiday Inn Kensington Forum, London, UK
Latest Generation
Microscopes in HTS/HCS/HCA
for live cell imaging in Cells
and Tissue Based Assays
PLUS A
FEATURED
INTERACTIVE
SESSION WITH
NIKON, UK!

5. HALF-DAY POST-CONFERENCE WORKSHOP B
Thursday 12th November 2015
1.30pm - 5.30pm
Holiday Inn Kensington Forum, Central London, UK
Applying Tissue Engineering to Develop
3D Cell Based Assays
Workshop leader:
Felicity Rose, Associate Professor in Tissue
Engineering, University of Nottingham
Overview of workshop:
This workshop will explore the application of tissue
engineering to the generation of 3D in vitro models for
disease modeling, toxicology testing and drug
screening. The session will be kicked-off with a
presentation of work that has aimed to develop a 3D
model of the human bronchial mucosa and will
include case studies from industry where drug
molecules have failed in clinical trials despite having
passed in vitro testing.
Why should delegates attend this workshop:
If you have an interest in developing 3D in vitro tissue
models or would like to know more about how tissue
engineering can be applied to in vitro testing, then
this workshop is for you. We are particularly keen to
hear from potential end users to understand
limitations in current in vitro tests being used and what
they would like to be able to implement into their
panel of in vitro assays available to them.
Programme
1.30 Registration and Coffee
2.00 Introductions and opening remarks
2.10 Topic discussions and review
• Materials for building tissue scaffolds for
'live' models
• Biomaterial formulations that are
compatible with recreating
microenviroments in tissue architecture
2.30 Presentation: Tissue engineering an in vitro
model of the human bronchiole mucosa:
A tale of four papers
3.30 Coffee Break
4.00 Case Studies and Analysis
• Strategies and performance analysis in 3D
in vitro models employed in toxicity testing
and disease modeling
• Understand where the failures occur and
lessons learned
5.00 DISCUSSION: Highlighting key requirements
for 3D cell based assay development
• Planning for robust 3D builds, including
biomaterial constructs to replicate in vivo
processes.
• Incorporation of live cells and active
therapeutic proteins for tissue regeneration
5.30 Close of Workshop
About the workshop leader:
Dr Felicity Rose is an Associate Professor in
Tissue Engineering at the University of
Nottingham and previously held a
University of Nottingham sponsored Ann
McLaren Research Fellowship. She now
leads activities at Nottingham on animal
replacement, mucosal tissue regeneration, and has
a long term interest in modelling of 3D tissue growth.
About the organisation:
The University of Nottingham is global university with
campuses in China and Malaysia. It is ranked in the
world’s top one per cent of universities by the QS
World University Rankings, and 8th in the UK by
research power according to REF 2014. The School of
Pharmacy leads the UK in the training of future
Pharmacists and are recognised as a world leader for
research in the design and use of drugs and
medicines. The Tissue Engineering Group forms part of
the Wolfson Centre for Stem Cells, Tissue Engineering
and Modelling (STEM) and we lead the UK
Regenerative Medicine Platform Hub in Acellular
Approaches for Therapeutic Delivery.

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ADVANCES IN CELL BASED ASSAYS
Conference: Tuesday 10th & Wednesday 11th November 2015, Holiday Inn Kensington Forum, London, UK
Workshops: Thursday 12th November 2015, Holiday Inn Kensington Forum, London, UK
4 WAYS TO REGISTER
www.cellbasedassay.co.uk
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