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1. Medanta Hospital
MEDICAL
CASE
STUDY
Book my Mantra
Technology | Marketing | Content
Web: www.bookmymantra.com
Email – info@bookmymantra.com
Mobile – +91-9667628204
1200+ Clients • 96% Retained • 30 Years of Experience

2. Email – info@bookmymantra.com | Mobile – +91-9667628204
2
Web: www.bookmymantra.com
MEDANTA
HOSPITAL
Objec6ve
They enquired with BMM team with one goal in mind:
a wealth of new patients. Medanta wanted to grow
their patient roster faster and more efficiently
Identified opportunities for growth, and drafted an ROI-
focused plan to partner with Medanta and achieve the
medical practice growth they were looking for
Medanta is a multi-super specialty
hospital in Gurugram. The hospital
has more than 1600 beds and has
expanded its outreach to other cities
including Lucknow, Indore and
Ranchi.
At
BMM
we
are
constantly
assessing
and
refining
strategies.
That
way
we
can
replicate
what
works,
and
address
what
doesn’t.

3. Digital Marketing:
SEO
PPC
SMM
SERVICES
THE
Challenge
Double the patient
Enquiries
TARGET
Email – info@bookmymantra.com | Mobile – +91-9667628204
93% Increase in Cardio
Patients in just 5 Months
RESULT
6 - 12 Months
DURATION
3
Web: www.bookmymantra.com

4. THE
TRICK
We needed to give Medanta
complete visibility into how
their paid media and SEO
efforts were doing. So we put
them in the driver’s seat – no
more flying blind.
We delivered a custom
marketing dashboard in
CRM, so Medanta could
see every conversion.
Redesign the webpages to be
responsive, so that the mobile
phone experience would be just
as dynamic as the full-screen
desktop experience.
Optimize images to improve
website loading speeds. Slow-
loading sites are ranked lower by
Google’s ranking algorithms.
Organize and optimize content. It
pays to have the right SEO-
optimized language worked
skillfully into the site to ensure
that people searching for your
services find the site organically
4
Email – info@bookmymantra.com | Mobile – +91-9667628204 Web: www.bookmymantra.com
Maximize Organic Presence

5. SUCCESS
MANTRA
5
Why fence these PPC campaigns off in the North Indian area? We went with a
designated market area because we wanted Medanta to get the most out of their
PPC budget, by maximizing their visibility in the most crucial location.
Every good pay-per-click campaign ends in
conversions, which usually happen on landing
pages. To get a higher conversion rate, the landing
pages need to be tailor-made
Email – info@bookmymantra.com | Mobile – +91-9667628204
Web: www.bookmymantra.com
So after an in-depth discussion with the Medanta existing website team, we
designed, built, and launched sleek, custom landing pages, tailored to specific PPC
campaigns, to ensure they would start to get optimum results. Then we launched a
comprehensive PPC campaign to target the North India area

6. REAL
ROI
New patient appointment requests began streaming in from the new PPC
campaigns immediately, but we weren’t finished. We had to keep pushing and
optimizing until we got the real ROI the client was looking for. The big win came
from another channel: Organic search.
6
Email – info@bookmymantra.com | Mobile – +91-9667628204 Web: www.bookmymantra.com

7. OUR
STRATEGY
Medanta ranked number one in unpaid,
organic Google search for terms that bring
in new patients – terms like “vein
treatment,” “cardiovascular specialists,”
and “heart doctor near me.”
After we launched the brand new website, Medanta saw
traffic improve right away. SEO ranking metrics rose
sharply for 108 strategic search terms over the following
weeks.
Medanta organic search rankings improved for 108
strategic SEO keywords.
Medanta ranked in the top three Google search results
for 68 key search terms.
Organic website visits shot up 25% year over year, with
a 20% increase in new visitors. Search visibility rose a
full 24%.
7
Email – info@bookmymantra.com | Mobile – +91-9667628204 Web: www.bookmymantra.com

8. RESULTS
8
New Visitors
20%
Appointment
Requests
93%
Organic Visits
25%
Search Visibility
24%
Cost decrease
37%
We partnered with the Medanta team, listened to their big goals to
grow the practice, and hustled at a smart strategy until it worked.
Email – info@bookmymantra.com | Mobile – +91-9667628204 Web: www.bookmymantra.com

9. 9
2000+
Projects Delivered
WHY
US
Book My Mantra is result-oriented
delivering surprising results for more
than 10 years
We have a startup aura striving
everyday to bring innovation in
clients’ business to help achieve their
goals faster
1200+
Clients Served
30
yrs
Combined Experience
96%
Client Retention
100%
Customer Focus
100%
Transparency
100%
Timely Delivery
Email – info@bookmymantra.com | Mobile – +91-9667628204 Web: www.bookmymantra.com

10. 10
OUR
CLIENTS
Email – info@bookmymantra.com | Mobile – +91-9667628204 Web: www.bookmymantra.com
BIG
BRANDS
STARTUPS
UNIVERSITIES
REAL
ESTATE
HOTELS

11. 11
Thank
You
Web: www.bookmymantra.com
Email – info@bookmymantra.com
Mobile – +91-9667628204