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BT Mobile 2.0 Roma, 13 settembre 2007
BT’s mobility journey Current evolution (wireless access to company’s applications ) Increasing data connections Increasing intra-communities communications (clients, employees, suppliers) Rapid evolution of handsets & access technologies Traditional (separate fixed and mobile worlds) Real Time Communications Network availability Voice and Messaging Communications Mobile 2.0 (UCC) Value added services, Collaboration, Presence, Messaging, Conferencing Higher Productivity and breaking down of technological barriers Integration and Convergence of services, platforms and technologies Evolution
What is Mobile 2.0 ? ,[object Object],[object Object],[object Object],[object Object]
Mobile’s role in BT service portfolio  Fixed Voice  Mobile Voice Mobile Data Unified Communications Mobile calling SMS & MMS Video calling Mobile conferencing Mobile voicemail Etc… Internet VPN access (Intranet) Backup Machine 2 Machine applications Etc… Fixed calling Fixed conferencing Fixed VAS Etc… Fixed voicemail Push email Integrated voicemail Presence Instant messaging Localization services Etc… Convergence The launch of mobile services allows BT to complete the BT Convergent proposition
Positioning and value proposition for BT: “Why MVNO?” ,[object Object],[object Object],[object Object],[object Object],There is a strong opportunity for BT to become the first Telco Operator in Italy, fully dedicated business market, with an integrated offer, both Mobile and Fixed, and with innovative and competitive convergent solutions
Negotiation background: “why Vodafone?” ,[object Object],[object Object]
High Level Project Plan 15/052007 End of 2007 LAUNCH User requi-rements 30//07207 Processes design Go-to-market Plan Processes and Systems Developments Network  Developments 30/052007 Feasibility study Vendor Selection Hardware procurement Product Plan Sales plan Communication Plan Implementation Installation and test Network Design
Sometimes innovation is ineffective … ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],15 Attachments!! u there? Meetings All Day 20 E-Mails! “ Have a Minute?” 5 Voicemails!
Why does BT make the difference ? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],A convergent and integrated approach for every Business Communications need Infrastructure  PBX/Centrex  Database  Web Server Devices   PC  Laptop  PDA  Telephone  Employees Customers  Suppliers  Partners  People  Applications  Enterprise Email  LOB Apps  Personal
The concept Whatever you’re doing Audio Conferencing Mobile Phone Wherever you are Whatever  you’re using At Home Blackberry Messaging, (email, IM, UM) Collaboration At your Desk Branch Office In the Air On the Road Head Office PC PDA Desk Phone Contact Center, IVR Telephony
The path towards UCC is certainly complex and customers need to work with experienced partners Unif i ed Communications MPLS Data Infrastructure IP Enabled Voice Estate ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Converged  Voice & Data (Network) ,[object Object],[object Object],[object Object],[object Object],Converged  Fixed & Mobile Converged Flexible Worker ,[object Object],[object Object],[object Object],[object Object],[object Object],Messaging,  Collaboration & Conferencing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Traditional Data Infrastructure Traditional Voice Estate ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Bringing it all together
Bringing it all together

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BT Mobile 2.0 Journey to Convergence

  • 1. BT Mobile 2.0 Roma, 13 settembre 2007
  • 2. BT’s mobility journey Current evolution (wireless access to company’s applications ) Increasing data connections Increasing intra-communities communications (clients, employees, suppliers) Rapid evolution of handsets & access technologies Traditional (separate fixed and mobile worlds) Real Time Communications Network availability Voice and Messaging Communications Mobile 2.0 (UCC) Value added services, Collaboration, Presence, Messaging, Conferencing Higher Productivity and breaking down of technological barriers Integration and Convergence of services, platforms and technologies Evolution
  • 3.
  • 4. Mobile’s role in BT service portfolio Fixed Voice Mobile Voice Mobile Data Unified Communications Mobile calling SMS & MMS Video calling Mobile conferencing Mobile voicemail Etc… Internet VPN access (Intranet) Backup Machine 2 Machine applications Etc… Fixed calling Fixed conferencing Fixed VAS Etc… Fixed voicemail Push email Integrated voicemail Presence Instant messaging Localization services Etc… Convergence The launch of mobile services allows BT to complete the BT Convergent proposition
  • 5.
  • 6.
  • 7. High Level Project Plan 15/052007 End of 2007 LAUNCH User requi-rements 30//07207 Processes design Go-to-market Plan Processes and Systems Developments Network Developments 30/052007 Feasibility study Vendor Selection Hardware procurement Product Plan Sales plan Communication Plan Implementation Installation and test Network Design
  • 8.
  • 9.
  • 10. The concept Whatever you’re doing Audio Conferencing Mobile Phone Wherever you are Whatever you’re using At Home Blackberry Messaging, (email, IM, UM) Collaboration At your Desk Branch Office In the Air On the Road Head Office PC PDA Desk Phone Contact Center, IVR Telephony
  • 11.
  • 12. Bringing it all together
  • 13. Bringing it all together

Editor's Notes

  1. © 2004 Nortel Nortel Corporate Presentation Messages This is our overall Unified Communications strategy We are focusing on 3 key environments: Microsoft Environments: Innovative Communications Alliance (ICA) IBM Environments : Nortel MCS5100 with Lotus Notes client (This is being demoed today and will be GA in 1Q07) Other Environments : Nortel MCS5100 with MCS client (MCS5100 clearly continues to be a strategic platfom for Nortel)