1) Intro organization 2) History of the organization 3) Organization objectives 4) Organization structure & hierarchy 5) product line 6) Industry Analysis & proposed strategy 7) SWOT Analysis

2. Regard By
MUHAMMAD ISHTIAQ
KFC

3. Introduction
 Products are made on the motto of *crispy outside, juicy inside*.
 Started in 1930 by Hariand sanders the founder of KFC .
 Cupola holds the master franchise rights to operate KFC in Pakistan.
 North Region including Lahore, Rawalpindi and Islamabad (Punjab).
 South Region including Karachi and Hyderabad (interior Sindh).

4. History
 Sanders Court & Café:
March 20, 1930; 92 years ago
North Corbin, Kentucky, U.S.
 First franchise:
September 24, 1952; 69 years ago
Salt Lake City, Utah, U.S.
 Headquarter
1441 Gardiner Lane
Louisville, Kentucky, U.S.
Dallas, Texas, U.S. (global)

5. Vision and Mission
 VISION
To be leading integrated food services group in Asean region
delivering consistent quality products and excellent customer focused.
 MISSION
To maximize profitability, improve shareholder value and deliver
sustainable growth year after year.

6. OBJECTIVE
 Build an organization dedicated to excellence.
 Consistently deliver superior quality and value in our products and services.
 Maintain a commitment to innovation for continuous improvement and grow,
striving always to be the leader in the market place changes.
 Generate consistently superior financial returns and benefits our owner and
employees.

7. Hierarchy chart corporate level

8. Operational level

9. PRODUCTS OF KFC
 KFC Pakistan provides 100% halal and hygienic products to its customers.
It offer a variety of finger-licking products, some of which are as follows:
1. Crispy fried chicken
2. Zinger
3. Twister
4. Hotshots
5. Chicken Burger
6. Hot wings
7. Fish Zinger
8. Nuggets
9. Corn on the cob
10. French fries

10. SWOT ANALYSIS

11. Swot analysis
 Swot Analysis:
 Strength:
 Strong and experienced Management
 High quality raw material
 Pure and hygienic product
 Weakness:
 High production cost then competitors
 Shortage new product development

12. Swot analysis
Opportunities Threats
1.Increasing demand for healthier
food
2.Home meal delivery
3.Introducing new products to its
only chicken range
1.Saturated fast food markets in
the developed economies
2.Trend towards healthy eating
3.Local fast food restaurant chains
4.Currency fluctuations
5.Lawsuits against KFC

13. Sector Segmentation
 1. Measurable: It is the level to which the size and purchasing power of resulting
segments is measured
 2. Substantial: It is to know, whether chosen segment is large enough to
necessitate consideration and whether it is profitable or not.
 3. Accessible: This criterion determines that how consumers in the segment are
reached by suitable marketing communications?
 4. Differentiable: This criterion is set to know how the segments are different from
each other and how they respond differently to various marketing mix elements
and programs?
 5. Actionable: This criterion shows that how an effective marketing program can
be formulated to get results from the selected segment.

14. Segmentation
 Product
 Price
 Place
 Promotion
 People

15. Porter 5 forces
 Threat of New Entrants
 Threat of Substitutes
 Bargaining Power of Customers
 Bargaining Power of Suppliers
 Competitive Rivalry

16. KFC Future & way forward
 Chavez spent 11-and-a-half years with Nintendo where the
focus was on expanding from a core gamer audience to new generations of
consumers. He finds similarities in his role at KFC where he hopes to add
some hot sauce to KFC’s branding outreach to a wider and younger audience.
With its new agencies, KFC is looking for its partners to integrate the brand
within cultural conversations, but also deliver deeper consumer insights than
before.