We are working on a profitable business model that makes the Internet free at a basic speed.

1. Freemium Internet
Let's connect everyone

2. Free Basics & Net Neutrality Debate

3. Revenue
0%
25%
50%
75%
100%
2000 2005 2010 2015 2020
Mobile networks in Africa boomed
because of the networks effects of people
connected to the network
Operators need new business model
Voice
SMS
Voice
SMS
Voice
SMS
Voice
SMS
Data Data Data Data

4. Africa
Total Population: 1.2
Billion
960 Million
people
covered by 2G Signal
in Africa
310 Million
Internet Users
in Africa

5. Slow Data is Valuable
subscribersinbillion
0
0.75
1.5
2.25
3
2013 2014 2015
WhatsApp
FB Messenger
WeChat
Total of 2.5 billion subscribers

6. Lack of affordability hampers innovation
Innovation is about play

7. What is Freemium Internet?
We want to turn on the Internet for
everyone with a data-capable phone

8. What Happens When You
Turn On Freemium Internet?
Citizens
can experience the
Internet without
financial risk
always have a
minimum level of
access
Mobile
Operators
make all subscribers
data subscribers
upgrade to 3G/4G+
organically grow data
demand and revenues
Government
huge increase in
relevance and
reach of e-
governance
programs
Economy
unlocking human potential / skills / jobs / GDP growth

9. A Bulletproof Business
Model for Mobile Operators
Current Business Model
Freemium Internet Business Model
Project revenues and expenditure
Estimate User behaviour
Develop Technological Framework

10. 20 Years telco
experience
Social entrepreneur
Cartographer
15 Years telco
experience
Former Regulator
Business Intelligence
Steve Esselaar
Business
Christoph Stork
Economics
15 Years telco
experience
ICT Research
20 African countries
Economist
Steve Song
Technology

11. Where are we?
• 3 months > Finalising financial & technical model
for African MNOs
• 6 months > Engaging Mobile operators to pilot in
Southern Africa
• Within 12 months > Goal to have Freemium Internet
"turned on" for 2-3 pilot countries

12. Lets make the Internet available to
anyone with a data capable phone
Freemium Internet