This document discusses the development of a mobile strategy for the NCUA. It outlines the benefits of mobility, including improved productivity and access to information. It also discusses constraints, such as limited IT resources. The document reviews mobile apps developed by other agencies and those already created by NCUA. It provides suggestions for new apps and estimates costs. Finally, it proposes a phased approach to implementation, beginning with research and ending with marketing and user feedback.

1. Mobile Strategy
July 30, 2014
Ronnie Levine
OCIO
Em’mia Hughes, Rosa Combs

2. Background
Mobile Strategy 2
• Mobile applications bring competitive advantages to business
through improved information flow, faster decision making and
abundant access to key resources. With over 1,100 mobile users
within NCUA, the development of mobile applications means
business at their fingertips.
• Continuous studies prove that we are moving to a world in which
more people depend on tablets and smart phones for
functionality.
• By developing mobile apps, this will help to address business
workflow hiccups such as inadequate accessibility to information
and the lack of productivity within the workplace.

3. Benefits of Mobility for NCUA
Mobile Strategy 3
When mobility is implemented into a business or organization, that
business or organization gains great benefits. According to research
conducted by the CIO Executive Board,
• Demand for Higher Productivity - Pressure to work more productively
and deliver more services while reducing costs.
• Greater Knowledge Intensity - Growing reliance on information as both
a source of service delivery and a critical ingredient in workforce
productivity.
• Greater interdependence - Employees requesting mobile access and
capabilities as the amount of work outside and across government
agencies increases.

4. Project Constraints
Mobile Strategy 4
As NCUA moves toward a mobile friendly environment, constraints will most
likely grow as the project plan is developed. The following constraints are
probable when developing and pioneering mobility within the agency.
• To date, there are limited IT resources available to support mobile app
development.
• Although there are many companies that deem themselves the best in
mobile application development, procuring a company that adheres to all
security and agency protocol will be intensive.
• It is difficult to control and regulate access to mobile applications on
government furnished mobile handheld devices.

5. What Other Agencies Are Doing
Mobile Strategy 5
Federal agencies are adapting a more competitive edge by implementing
mobile applications into their agency. This allows their agencies to offer
official information and services on a larger scale to the general public in
turn giving them support and a greater backing publicly. Examples of
mobile applications in other agencies:
• USDA Agricultural Department – Ask Karen
Users can “Ask Karen,” an automated system as well as receiving live help
from a food safety expert who is on hand to answer any questions on food
and its preparation.
• Veterans Affairs Department – Veteran Affairs Mobile
This application has a searchable database of state VA facilities. The app
also provides information on how to claim veterans benefits’. There is also a
suicide prevention area for people seeking help.
• Center for Disease Control and Prevention – CDC Mobile
Provides around the clock disease prevention tips, and updates with
important health concerns and events throughout the year.

6. What We Have Done at NCUA
Mobile Strategy 6
OCIO has had success in the development of mobile applications for the
agency. Expanding these applications will further the innovative and long-
standing reputation of the agency. Below are the apps that we currently
have developed:
• WatchList - Designed for NCUA employees; users gain access to certain
statistics about Credit Unions. For example examiners use the
application to get information on when a Credit Union was last audited
as well as other information they may need.
• CU Locator - This application was created to help users locate Credit
Unions “on the go” using GPS compatibility on their smart phone. It
also allows one to dial a Credit Union through the application. Users
can locate a branch and get directions using the application’s mapping
function.

7. Suggested Mobile Apps
Mobile Strategy 7
The mobile applications below have been derived from very common NCUA daily business
practices and essential information either provided internally or publicly.
• Hit The Road Mobile App - The Office of Consumer Protection (OCP) would like to
see this game, currently featured in “Pocket Cents” on MyCreditUnion.gov, as a
mobile downloadable application. Users will be able to gain knowledge on saving
and financial literacy on behalf of NCUA while on the go!
• Time Management System (TMS) Mobile App - Presented by the Partnership
Council, this application is for time report information submitted by NCUA
examiners and field employees.
• Leave Request Mobile App – Presented by the Partnership Council, this
application would make forms 1324 and 71 (Leave Request) available via a
mobile application.
• NCUA Cyber Security Mobile App - Pertinent information regarding important
topics and categories would be included and made available such as: NCUA
Regulations and Guidance, Information Sharing Forums on Cyber Threats, Best
Practices, and Privacy.

8. Cost Analysis
Mobile Strategy 8
Action Time Frame Description Estimated
cost
Procure Development
company
1 month Initial investment for Mobile apps
project
$10,000
Gather requirements 3 weeks External - External billable rate of
$60/hour x 40 week
$2,400
User Interface team 2 weeks $50/hour x 40 hour week $2,000
Platform
(iOS/Android/Web/iPad)
1 week NCUA issues iPhone and iPads.
Based on the issues technology, this
displays the estimated base rate for
iOS/web and iPad Platform
$6,000
App features 20 hrs. per feature e.g. geolocation, dashboard, e-mail
log-in, search, user privacy settings,
calendar integration, user profiles,
activity feed, rating system
$11,400 per
feature
Admin features 30 hrs. per feature CMS, user administration,
feedback system
$22,000 per
feature
System maintenance
required every 6 months
instead of monthly –
(O&M)
Per refresh Required as a refresh every 6
months. Requires roughly 40 hours
to refresh.
$6,000
Project cost $126,600
http://www.otreva.com/calculator/#

9. Approach for Implementation
Mobile Strategy 9
The following is a high-level overview of the phased approach:
• Phase I: Research conducted to gather Best Practices and to determine
the best implementation approach.
• Phase II: Requirements will be gathered, a team will be assembled to
begin the design and building process.
• Phase III: Hardware/Software will be purchased and system will be
created in the web-based environment and tested by the IT development
group.
• Phase IV: All employees will receive training on the new web-based
platform. Product will be released to users.
• Phase V: Internal/External Marketing along with user feedback.

10. Questions?
Mobile Strategy 10