motivation document

1. • Bio - 34, entrepreneur, digital strategy and campaigns with government, public sector campaigns, consultant for public
sector, owns a start up digital agency for social projects,, islamabad
• Personality – ambitious, goal oriented, helpful, activist, opportunity seeker, women empowerment supporter, outgoing
and social, extroverted, try to stay calm, good listener, spiritual, unstructured/disorganized, clothes semi formal,
• Hobbies and Interests – versatile music taste, likes ali gur pir, politics in future, technokracts, watches comedy,
• Media habits – excessibve phone and media use due to digiral work, social media accounts, multiple campaigns at the
same time,
• Media suggestions: visuals of fone in detail, brand, info on design, reviews from verified soruces, good visuals, ads with
clear message and info, info on camera and pixels, improvments, realistic information which product promised, demos,
relatable ads with local people and testimonials not celebs, there should be multiple medium and campaigns.
• Role of smartphone – huge role in job as it is digital,
• Ideal smartphone – switching towards 5g, satellite connection, sleek design, glass backshell
• Needs – good camera, storage, speedy processor to handle multiple apps, video editing apps, high security features to
protect hacking and virus, good display and colours,,
• Purchases – values high quality even if high price, moderately brand consious and aware, quality conscious, checks
prices online, international clothing,
• User journey – google search, blogs and articles from verified sources, reviews, visuals of fone in detail, brand, info on
design,

2. • Bio - HAROON 25 yo, university student studying graphic designing, part time product house job, shoots, freelancing
• Personality – introvert, small friends circle, passionate, hardworking, confident, naughty, playful, loyal, open to change
and adaptable, curious and experimental, uorganized/structured, causal, easy going, short tempered, helpful,
empathetic
• Hobbies and Interests – friends hangouts, gaming with friends, like to work shoots, focused on securing future, be
financially secure, scrolling, spending time with family
• Media habits - Instagram, facebook, youtube moroo celeb, appreciate good content, google search ads, social media
adv
• Role of smartphone – whatsapp, social media, music apps,communication tool (text call etc), entertainment music,
information search, kills boredome, distractions when bored (e.g. games, scrolling), integral part of daily life, excessive
usage
• Ideal smartphone – RAM, good camera, games and pubg, good processor, display and lcd, storage colour scheme,
vibrant colours, performance, front and back camera, front and back video feature,
• Needs – good brand, durability, good builtin camera, high quality, affordable low priced, high quality pictures for work,
good look and feel, flat sleek design, unique design, eye catchy, flat curved camera, long lasting battery, mid range
pricing
• Purchases – money dependent, not shop a lot, need based, occasional shopping, price sensitive, calculated sepdning,
low brand conscious, quality over brand,
• User journey – reviews, info search, friends cousins WOM, recommendations from experts, brand consideration, need
based, blogs, trial of friends model, influence of shopkeeper and friends, google search, price consideration

3. • Bio – 21, software eng student,
• Personality –introverted, self improvement, self aware and critical, kind, fun, playful, small group of friends,
keeps lists, f;exible, anxiety and anger,
• Hobbies and Interests – gaming, football, music, want to go to Germany uni, hanging with friends, running,
working out, outdoor activities, upbeat English music, not too much movies or shows, likes anime, low
budget movies for fun, time pass while watching, values comfort, comfortable dressing, style and matching,
dark clothring
• Media habits – watches reviews on youtube,
• Media suggestions: ads with USP, unique ad with more graphics, creative, brand create and good, artistic
ads with good visuals focused on showing fone design, highlighting features in animated form, colourful
background, include headphone images in background, coliurful ad, shorter ads because of short attention
span, app called discord used for gaming, friends come too, instgram user, reddit, show results from camera
• Role of smartphone – accesing information, maps, staying connected with others, use of social media,
• Ideal smartphone – fast, good camera back camera, 6-7 inch medium sized, high end, more than 20 mega
pixel, 100gb storage, 8GM RAM for gaming etc, more storage, phone that supports games like pubg, genshin
impact, good design and style, good colours, make it high end. Backshell metallic blue, colourful, glass
• Needs – more storage, brand name, style of phone, good quality, unique features, good ram and processor,
durability
• Purchases – not too fond of shopping, brand aware, quality over brand, brand conscious for phone,
• User journey – price search, compares features, determine considerations like camera, processor storage,
then compare and buy whats withn range, asks friends, reviews,

4. • Bio – NCA graduate, textile design industry worker and interiorm teacher, own designer lable,
working since a decade,high achiever, worked with celebs
• Personality –high achiever, artistic, creative, traveller, likes spending time alone, work
focused, am self aware,bitious, caring, possessive, passionate, introverted, thinker,
unorganized, adaptable,
• Hobbies and Interests – high phone usage, music lover all eras, doesn’t watch movies a lot,
values art and strong visuals, exploring cities, casual and trendy dressing,
• Media habits –
• Media suggestions: trendy ads, realistic ads
• Role of smartphone – connectedness, lack of privacy, plays a role at work,
• Ideal smartphone – simple back design, plain not colourful back,not heavy, matte, reflecting
backshell
• Needs – user friendly phone, high quality, design, marketing, good appearance and features,
better features, good camera, needs good vcamera for work, good camera,popularity,
• Purchases – likes shopping, saved money, quality over brand, brand aware,
• User journey – store purchase, reviews are important, online research and comparision,
reviews, seeing overall response in market, info on quality etc, ino search on best fones