5. • Lion – I have to always win -
COMPETITION
• Turtle – Avoids dealing with enemies -
AVOIDANCE
• Zebra – I am fine, winning sometimes and
also losing sometimes - COMPROMISE
• Chamelion – It’s really OK for me to lose -
ACCOMODATION
• Dolphin – I prefer that we both win -
COLLABORATION
6.
7. Importance of Deposit Mobilization
- Deposits as a primary source of funds for
banks
- Facilitates lending and investment
activities
- Enhances liquidity and stability of the
bank
8.
9. Understanding Deposit Mobilization
- Definition: The process of attracting and
accumulating funds from individuals and
businesses
- Types of deposits: Savings, current, fixed
deposits, etc.
- Role of deposit mobilization in bank
profitability
10.
11. Building Customer Trust
- Establishing a strong reputation and
credibility
- Providing excellent customer service
- Transparency in operations and
communication
12. Competitive Interest Rates
- Offering competitive interest rates on
deposits
- Researching and analyzing market rates
- Periodic evaluation and adjustment of
rates
13. Diversifying Deposit Products
- Introducing a range of deposit products to
cater to different customer needs
- Savings accounts, fixed deposits,
recurring deposits, etc.
- Customizing products for specific target
segments
14.
15. What is cross-selling and up selling?
Definition: Upselling is the practice of
encouraging customers to purchase a
comparable higher-end product than the one
in question, while cross-selling invites
customers to buy related or complementary
items. Though often used interchangeably,
both offer distinct benefits and can be
effective in tandem.
18. Effective Marketing and Promotion
- Developing targeted marketing campaigns
- Utilizing various channels like print,
digital, and social media
- Highlighting unique features and benefits
of deposit products
20. Incentives and Rewards
- Introducing promotional offers, bonuses,
or gifts for depositors
- Referral programs to encourage existing
customers to bring in new deposits
- Loyalty programs to reward long-term
depositors
21. Relationship Management
- Fostering strong relationships with
existing customers
- Regular engagement and personalized
communication
- Identifying opportunities
22. Branch Expansion and Accessibility
- Opening new branches in strategic
locations
- Ensuring convenient access for customers
- Utilizing technology for online and
mobile banking services
23.
24. Strategic Partnerships
- Collaborating with companies,
organizations, or institutions for deposit
mobilization
- Payroll tie-ups with corporations
- Associations with government agencies or
pension funds
25. Employee Training and Incentives
- Providing comprehensive training to bank employees
- Equipping them with product knowledge and sales skills
- Offering performance-based incentives and rewards
26. Customer Education
- Conducting financial literacy programs
- Seminars and workshops on banking and
savings
- Providing educational materials and
online resources
27. Relationship with Local Communities
- Engaging in community outreach
programs
- Sponsorship of local events or sports
teams
- Creating awareness about the bank's
deposit products
28. Negotiation Skills
An effective negotiator will be using some of
the below skills during the process of
negotiation.
• Active listening.
• Asking good questions.
• Communication skills (Specially verbal communication)
• Decision making ability.
• Emotional control.
• Interpersonal skills.
29. BATNA / WATNA
BATNA and WATNA are two key concepts in
mediation and negotiations. BATNA stands for
"Best Alternative to a Negotiated Agreement,"
and WATNA stands for "Worst Alternative to a
Negotiated Agreement." Understanding your
BATNA and WATNA can be a valuable tool in
helping you to negotiate effectively in
mediation.
32. Mobile and Digital Banking
- Developing user-friendly mobile banking
applications
- Enabling easy online account opening and
deposit management
- Offering additional benefits for digital
banking users
35. Geographic Expansion
- Identifying potential markets for deposit
mobilization
- Expanding into new regions or countries
- Adapting to local market demands and
regulations
36. Customer Feedback and Surveys
- Conducting regular customer surveys to gauge satisfaction
38. Customer Feedback and Surveys
- Collecting feedback on deposit products
and services
- Identifying areas for improvement
- Implementing changes based on customer
suggestions
39. Referral Programs
- Implementing a referral program to
incentivize customers to refer potential
depositors
- Offering rewards or bonuses for
successful referrals
- Creating a win-win situation for both the
referrer and the new depositor
40. Targeted Advertising
- Utilizing data analytics to identify
potential depositors
- Tailoring advertising campaigns to
specific target segments
- Maximizing the effectiveness of
marketing efforts
41. Relationship with Financial Advisors
- Collaborating with financial advisors or
wealth management firms
- Leveraging their network and expertise to
attract high-net-worth individuals
- Offering specialized investment options
alongside deposit products
42.
43. Customer Retention Strategies
- Implementing strategies to retain existing
depositors
- Providing personalized services and
benefits
- Offering loyalty rewards and exclusive
privileges
44. Corporate Social Responsibility
Initiatives
- Engaging in socially responsible
initiatives
- Donating a portion of deposit interest to
charitable causes
- Highlighting the bank's commitment to
the community
45. Innovative Deposit Products
- Introducing innovative deposit products with unique
features
- Green deposits promoting environmental sustainability
- Goal-based savings accounts with attractive incentives
47. Strategic Alliances with Fintech
Companies
- Partnering with fintech companies for
innovative deposit solutions
- Collaborating on digital payment
platforms or digital wallets
- Leveraging technology to attract tech-
savvy depositors
48. Personalized Financial Planning
Services
- Offering personalized financial planning
services to depositors
- Assisting customers in setting financial
goals and creating savings plans
- Positioning the bank as a trusted financial
advisor
49. Cross-Selling Opportunities
- Identifying cross-selling opportunities
with depositors
- Promoting other banking products like
loans, insurance, or investment options
- Providing bundled solutions to meet
multiple financial needs
50.
51. Strong Online Presence
- Maintaining a user-friendly and
informative website
- Optimizing search engine visibility to
attract online traffic
- Providing online account opening
facilities and seamless digital experiences
52. Continuous Market Research and
Analysis
- Conducting regular market research to
identify trends and customer preferences
- Analyzing competition and staying
updated with industry developments
- Adapting strategies and products
accordingly to stay ahead in the market
54. Conclusion
- Recap of key techniques for deposit
mobilization
- Emphasize the importance of a
comprehensive approach
- Thank the audience and invite questions
