4. Service range
strategic digital integrated
planning services projects
insight
data
strategy
concept
idea
creative
5. Service range
strategic digital integrated
planning services projects
insight web design
data mobile
strategy games
concept social media
idea facebook apps
creative augmented reality
6. Service range
strategic digital integrated
planning services projects
insight web design consumer promotions
data mobile consumer activations
strategy games retailer programs
concept social media telemarketing
idea facebook apps database management
creative augmented reality CRM systems
36. NESCAFE Alegria
Consumer promotion
Mechanism:
Unique code on the Nescafe cup to
be sent by SMS or through the
website
Communication:
POSM, exclusively
Live lucky draws every hour on the
radio and on the website (live
streaming)
Response channels:
Web and SMS
Achievements:
7 figure no of responses
38. URSUS
Consumer promotion
National Consumer Promo
URSUS
Mechanism:
Unique code – under the bottle cap
8 trips with the national football team
Communication:
TV, Web, POSM, SMS
Response channels:
SMS and web
Achievements:
8 figure no codes managed by our
servers
48. Coca-Cola
Retailer incentive programs
Coca-Cola
Mechanism:
Prizes awarded based on sales
performance of each traditional
trade retailer in the program
Communication:
Web support, SMS information
channel
Response channels:
Web, info-line
Achievements:
- 2 figure percent annual sales
increase versus the sales increase
of the non-participant retailers
segment
49. Ursus Breweries
Retailer incentive programs
National Trade Incentive Program
Ursus Breweries
Mechanism:
Prizes awarded based on sales and
visibility performance of each
traditional trade retailer
Communication:
Trade brochure, POSM, Web, SMS
Response channels:
Web, SMS, info-line.
Achievements:
- 2 figure percent annual sales increase
versus the sales increase of the non-
participant retailers segment
50. Nestle Professional
Retailer incentive programs
National Trade Incentive Program
JTI
Mechanism:
Visibility objectives reached by an
incentive strategy built as a CRM B2B
program for the JTI retailers universe
Communication:
Web, SMS, POSM
Response channels:
Website, SMS, trade rep, info-line.
Achievements:
- invented in 2009; still active today
52. Purina brands
Pet food CRM
Mechanism:
Recruiting program for the CRM
database, segmentation and long
term communication strategy
developed and executed.
Communication:
WEB only.
Response channels:
WEB and off-line
Achievements:
- in progress, no data available for
publishing yet.