SlideShare a Scribd company logo
1 of 59
The Digital Agency
service range
Service range




strategic       digital    integrated
planning        services   projects
Service range


strategic       digital    integrated
planning        services   projects
insight
data
strategy
concept
idea
creative
Service range


strategic       digital             integrated
planning        services            projects
insight         web design
data            mobile
strategy        games
concept         social media
idea            facebook apps
creative        augmented reality
Service range


strategic       digital             integrated
planning        services            projects
insight         web design          consumer promotions
data            mobile              consumer activations
strategy        games               retailer programs
concept         social media        telemarketing
idea            facebook apps       database management
creative        augmented reality   CRM systems
credential
web design
social media
promotions
crm systems
creative technologies
Friskies dog
brand website
Friskies cat
brand website
Gourmet
brand website
  Brand website
Purina ONE
brand website
Peroni Ambientalia
brand concept website




        •www.ambientalia.ro
Peroni Aperitivo
brand concept website
Ursus Summer Adventure
seaside activation online support
Happy Tour
company website – corporate travel
Happy Tour
company website – leisure travel




         •www.happytour.ro
Paseste cu dreptul!
career guidance social program website
NESCAFE Alegria
consumer promotion online component
NESCAFE Alegria
consumer promotion online component
ZUZU
consumer promotion online component




        •www.castigzambind.ro
Timisoreana – Premierele Timisoarei
consumer promotion online component




        •www.premierele-timisoarei.ro
ZUZU
consumer promotion online component
Ursus Breweries
retailer program online support
  Trade campaign website




            •www.clubul-excelentei.ro
JTI
retailer program online support
  Trade campaign website




            •www.premiojti.ro
JTI
retailer communication platform
  Trade communication platform website




            •www.jti-explorer.ro
Ursus Party Tour
students program online component
online campaigns
social media
promotions
crm systems
creative technologies
NESCAFE Alegria
Facebook page
NESCAFE Alegria
Welcome tab
NESCAFE Alegria
Facebook application
NESCAFE Alegria
Facebook application
ZUZU
Facebook page
Dr. Oetker - CioccoLatte
Facebook page, app & ads
online campaigns
social media
promotions
crm systems
creative technologies
NESCAFE Alegria
Consumer promotion



Mechanism:
Unique code on the Nescafe cup to
be sent by SMS or through the
website

Communication:
POSM, exclusively
Live lucky draws every hour on the
radio and on the website (live
streaming)

Response channels:
Web and SMS

Achievements:
7 figure no of responses
Zuzu
Consumer promotion
URSUS
Consumer promotion


         National Consumer Promo
                   URSUS


Mechanism:
Unique code – under the bottle cap
8 trips with the national football team


Communication:
TV, Web, POSM, SMS


Response channels:
SMS and web


Achievements:

8 figure no codes managed by our
servers
device games
for on premise activations
device games
for on premise activations – Ursus Seaside
device games
for on premise activations – Ursus Streetball
device games
for on premise activations – Coca-Cola
device games
for on premise activations – Ursus Evolution




       •Ursus
device games
for on premise activations – Ursus Evolution




       •Ursus
device games
for on premise activations – Peroni Glaciale




       •Peroni
device games
for on premise activations – Peroni Glaciale




       •Peroni
device games
for on premise activations – Peroni Glaciale




       •Peroni
Coca-Cola
Retailer incentive programs


 Coca-Cola

 Mechanism:
 Prizes awarded based on sales
 performance of each traditional
 trade retailer in the program

 Communication:
 Web support, SMS information
 channel

 Response channels:
 Web, info-line

 Achievements:
 - 2 figure percent annual sales
 increase versus the sales increase
 of the non-participant retailers
 segment
Ursus Breweries
Retailer incentive programs


 National Trade Incentive Program
 Ursus Breweries
 Mechanism:
 Prizes awarded based on sales and
 visibility performance of each
 traditional trade retailer

 Communication:
 Trade brochure, POSM, Web, SMS

 Response channels:
 Web, SMS, info-line.

 Achievements:
 - 2 figure percent annual sales increase
 versus the sales increase of the non-
 participant retailers segment
Nestle Professional
Retailer incentive programs


 National Trade Incentive Program
 JTI

 Mechanism:
 Visibility objectives reached by an
 incentive strategy built as a CRM B2B
 program for the JTI retailers universe

 Communication:
 Web, SMS, POSM

 Response channels:
 Website, SMS, trade rep, info-line.

 Achievements:
 - invented in 2009; still active today
online campaigns
social media
promotions
crm systems
creative technologies
Purina brands
Pet food CRM


 Mechanism:
 Recruiting program for the CRM
 database, segmentation and long
 term      communication  strategy
 developed and executed.

 Communication:
 WEB only.

 Response channels:
 WEB and off-line

 Achievements:
 - in progress, no data available for
 publishing yet.
Creative technologies
Launching Outbox
Augmented reality
Dr. Oetker – Paula In-Store
Augmented reality
Dr. Oetker – Paula In-Store
Augmented reality
QR code
In a coffee cup
Video
Outbox presentation – video producing
Thank you for watching this!



      You can also check out our video presentation on outb

More Related Content

Similar to Outbox Credential 2012

Pointme investors deck
Pointme investors deckPointme investors deck
Pointme investors deckMateo Stupicic
 
FA creds 12.07 (eng)
FA creds 12.07 (eng)FA creds 12.07 (eng)
FA creds 12.07 (eng)vedernikova
 
Yospace digital marketing company
Yospace digital marketing companyYospace digital marketing company
Yospace digital marketing companyJeeva Thomas
 
Pointme investors deck
Pointme investors deckPointme investors deck
Pointme investors deckMateo Stupicic
 
gemiusDirectEffect
gemiusDirectEffectgemiusDirectEffect
gemiusDirectEffectVictor Avram
 
Webloft company profile 2016
Webloft company profile 2016Webloft company profile 2016
Webloft company profile 2016Webloft Concepts
 
Webloft company profile 2016
Webloft company profile 2016Webloft company profile 2016
Webloft company profile 2016Webloft Concepts
 
Corporate Overview
Corporate OverviewCorporate Overview
Corporate Overview360-Bytes
 
Y&R Puerto Rico | Digital Portfolio
Y&R Puerto Rico | Digital PortfolioY&R Puerto Rico | Digital Portfolio
Y&R Puerto Rico | Digital Portfolioyrprdigital
 
Isc digital marketingcredential_2010
Isc digital marketingcredential_2010Isc digital marketingcredential_2010
Isc digital marketingcredential_2010ISC
 
Vondel Marketing agency.pdf
Vondel Marketing agency.pdfVondel Marketing agency.pdf
Vondel Marketing agency.pdfVsevolodKrutko
 
Program in Digital Marketing
Program in Digital MarketingProgram in Digital Marketing
Program in Digital MarketingICEMD
 
Vinalink proposal - Digital Marketing Strategy Planning
Vinalink proposal - Digital Marketing Strategy PlanningVinalink proposal - Digital Marketing Strategy Planning
Vinalink proposal - Digital Marketing Strategy PlanningVinalink Media JSC
 
Kplc digital proposal
Kplc digital proposalKplc digital proposal
Kplc digital proposalRenee Kamau
 
Media 8 2010 - limited presentation
Media 8 2010 - limited presentationMedia 8 2010 - limited presentation
Media 8 2010 - limited presentationJohn Santiago
 
Conquering The Digital Shift With Data
Conquering The Digital Shift With DataConquering The Digital Shift With Data
Conquering The Digital Shift With DataAT Internet
 
Victory Credentials
Victory CredentialsVictory Credentials
Victory CredentialsVictory
 

Similar to Outbox Credential 2012 (20)

Indolink
IndolinkIndolink
Indolink
 
Pointme investors deck
Pointme investors deckPointme investors deck
Pointme investors deck
 
FA creds 12.07 (eng)
FA creds 12.07 (eng)FA creds 12.07 (eng)
FA creds 12.07 (eng)
 
Yospace digital marketing company
Yospace digital marketing companyYospace digital marketing company
Yospace digital marketing company
 
Pointme investors deck
Pointme investors deckPointme investors deck
Pointme investors deck
 
gemiusDirectEffect
gemiusDirectEffectgemiusDirectEffect
gemiusDirectEffect
 
All Channels | Interaction Credentials
All Channels | Interaction CredentialsAll Channels | Interaction Credentials
All Channels | Interaction Credentials
 
Webloft company profile 2016
Webloft company profile 2016Webloft company profile 2016
Webloft company profile 2016
 
Webloft company profile 2016
Webloft company profile 2016Webloft company profile 2016
Webloft company profile 2016
 
Corporate Overview
Corporate OverviewCorporate Overview
Corporate Overview
 
Y&R Puerto Rico | Digital Portfolio
Y&R Puerto Rico | Digital PortfolioY&R Puerto Rico | Digital Portfolio
Y&R Puerto Rico | Digital Portfolio
 
Isc digital marketingcredential_2010
Isc digital marketingcredential_2010Isc digital marketingcredential_2010
Isc digital marketingcredential_2010
 
Vondel Marketing agency.pdf
Vondel Marketing agency.pdfVondel Marketing agency.pdf
Vondel Marketing agency.pdf
 
Program in Digital Marketing
Program in Digital MarketingProgram in Digital Marketing
Program in Digital Marketing
 
Vinalink proposal - Digital Marketing Strategy Planning
Vinalink proposal - Digital Marketing Strategy PlanningVinalink proposal - Digital Marketing Strategy Planning
Vinalink proposal - Digital Marketing Strategy Planning
 
Kplc digital proposal
Kplc digital proposalKplc digital proposal
Kplc digital proposal
 
Media 8 2010 - limited presentation
Media 8 2010 - limited presentationMedia 8 2010 - limited presentation
Media 8 2010 - limited presentation
 
Prm 2
Prm 2Prm 2
Prm 2
 
Conquering The Digital Shift With Data
Conquering The Digital Shift With DataConquering The Digital Shift With Data
Conquering The Digital Shift With Data
 
Victory Credentials
Victory CredentialsVictory Credentials
Victory Credentials
 

Recently uploaded

Sales & Marketing Alignment: How to Synergize for Success
Sales & Marketing Alignment: How to Synergize for SuccessSales & Marketing Alignment: How to Synergize for Success
Sales & Marketing Alignment: How to Synergize for SuccessAggregage
 
Market Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 EditionMarket Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 EditionMintel Group
 
8447779800, Low rate Call girls in Saket Delhi NCR
8447779800, Low rate Call girls in Saket Delhi NCR8447779800, Low rate Call girls in Saket Delhi NCR
8447779800, Low rate Call girls in Saket Delhi NCRashishs7044
 
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...
Global Scenario On Sustainable  and Resilient Coconut Industry by Dr. Jelfina...Global Scenario On Sustainable  and Resilient Coconut Industry by Dr. Jelfina...
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...ictsugar
 
Intro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdfIntro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdfpollardmorgan
 
VIP Kolkata Call Girl Howrah 👉 8250192130 Available With Room
VIP Kolkata Call Girl Howrah 👉 8250192130  Available With RoomVIP Kolkata Call Girl Howrah 👉 8250192130  Available With Room
VIP Kolkata Call Girl Howrah 👉 8250192130 Available With Roomdivyansh0kumar0
 
Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...
Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...
Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...lizamodels9
 
8447779800, Low rate Call girls in Tughlakabad Delhi NCR
8447779800, Low rate Call girls in Tughlakabad Delhi NCR8447779800, Low rate Call girls in Tughlakabad Delhi NCR
8447779800, Low rate Call girls in Tughlakabad Delhi NCRashishs7044
 
Cash Payment 9602870969 Escort Service in Udaipur Call Girls
Cash Payment 9602870969 Escort Service in Udaipur Call GirlsCash Payment 9602870969 Escort Service in Udaipur Call Girls
Cash Payment 9602870969 Escort Service in Udaipur Call GirlsApsara Of India
 
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...lizamodels9
 
Progress Report - Oracle Database Analyst Summit
Progress  Report - Oracle Database Analyst SummitProgress  Report - Oracle Database Analyst Summit
Progress Report - Oracle Database Analyst SummitHolger Mueller
 
Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...
Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...
Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...lizamodels9
 
Case study on tata clothing brand zudio in detail
Case study on tata clothing brand zudio in detailCase study on tata clothing brand zudio in detail
Case study on tata clothing brand zudio in detailAriel592675
 
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCRashishs7044
 
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu MenzaYouth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menzaictsugar
 
Lean: From Theory to Practice — One City’s (and Library’s) Lean Story… Abridged
Lean: From Theory to Practice — One City’s (and Library’s) Lean Story… AbridgedLean: From Theory to Practice — One City’s (and Library’s) Lean Story… Abridged
Lean: From Theory to Practice — One City’s (and Library’s) Lean Story… AbridgedKaiNexus
 
RE Capital's Visionary Leadership under Newman Leech
RE Capital's Visionary Leadership under Newman LeechRE Capital's Visionary Leadership under Newman Leech
RE Capital's Visionary Leadership under Newman LeechNewman George Leech
 
Marketing Management Business Plan_My Sweet Creations
Marketing Management Business Plan_My Sweet CreationsMarketing Management Business Plan_My Sweet Creations
Marketing Management Business Plan_My Sweet Creationsnakalysalcedo61
 
2024 Numerator Consumer Study of Cannabis Usage
2024 Numerator Consumer Study of Cannabis Usage2024 Numerator Consumer Study of Cannabis Usage
2024 Numerator Consumer Study of Cannabis UsageNeil Kimberley
 
Kenya’s Coconut Value Chain by Gatsby Africa
Kenya’s Coconut Value Chain by Gatsby AfricaKenya’s Coconut Value Chain by Gatsby Africa
Kenya’s Coconut Value Chain by Gatsby Africaictsugar
 

Recently uploaded (20)

Sales & Marketing Alignment: How to Synergize for Success
Sales & Marketing Alignment: How to Synergize for SuccessSales & Marketing Alignment: How to Synergize for Success
Sales & Marketing Alignment: How to Synergize for Success
 
Market Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 EditionMarket Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 Edition
 
8447779800, Low rate Call girls in Saket Delhi NCR
8447779800, Low rate Call girls in Saket Delhi NCR8447779800, Low rate Call girls in Saket Delhi NCR
8447779800, Low rate Call girls in Saket Delhi NCR
 
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...
Global Scenario On Sustainable  and Resilient Coconut Industry by Dr. Jelfina...Global Scenario On Sustainable  and Resilient Coconut Industry by Dr. Jelfina...
Global Scenario On Sustainable and Resilient Coconut Industry by Dr. Jelfina...
 
Intro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdfIntro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdf
 
VIP Kolkata Call Girl Howrah 👉 8250192130 Available With Room
VIP Kolkata Call Girl Howrah 👉 8250192130  Available With RoomVIP Kolkata Call Girl Howrah 👉 8250192130  Available With Room
VIP Kolkata Call Girl Howrah 👉 8250192130 Available With Room
 
Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...
Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...
Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...
 
8447779800, Low rate Call girls in Tughlakabad Delhi NCR
8447779800, Low rate Call girls in Tughlakabad Delhi NCR8447779800, Low rate Call girls in Tughlakabad Delhi NCR
8447779800, Low rate Call girls in Tughlakabad Delhi NCR
 
Cash Payment 9602870969 Escort Service in Udaipur Call Girls
Cash Payment 9602870969 Escort Service in Udaipur Call GirlsCash Payment 9602870969 Escort Service in Udaipur Call Girls
Cash Payment 9602870969 Escort Service in Udaipur Call Girls
 
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
 
Progress Report - Oracle Database Analyst Summit
Progress  Report - Oracle Database Analyst SummitProgress  Report - Oracle Database Analyst Summit
Progress Report - Oracle Database Analyst Summit
 
Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...
Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...
Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...
 
Case study on tata clothing brand zudio in detail
Case study on tata clothing brand zudio in detailCase study on tata clothing brand zudio in detail
Case study on tata clothing brand zudio in detail
 
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
 
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu MenzaYouth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
 
Lean: From Theory to Practice — One City’s (and Library’s) Lean Story… Abridged
Lean: From Theory to Practice — One City’s (and Library’s) Lean Story… AbridgedLean: From Theory to Practice — One City’s (and Library’s) Lean Story… Abridged
Lean: From Theory to Practice — One City’s (and Library’s) Lean Story… Abridged
 
RE Capital's Visionary Leadership under Newman Leech
RE Capital's Visionary Leadership under Newman LeechRE Capital's Visionary Leadership under Newman Leech
RE Capital's Visionary Leadership under Newman Leech
 
Marketing Management Business Plan_My Sweet Creations
Marketing Management Business Plan_My Sweet CreationsMarketing Management Business Plan_My Sweet Creations
Marketing Management Business Plan_My Sweet Creations
 
2024 Numerator Consumer Study of Cannabis Usage
2024 Numerator Consumer Study of Cannabis Usage2024 Numerator Consumer Study of Cannabis Usage
2024 Numerator Consumer Study of Cannabis Usage
 
Kenya’s Coconut Value Chain by Gatsby Africa
Kenya’s Coconut Value Chain by Gatsby AfricaKenya’s Coconut Value Chain by Gatsby Africa
Kenya’s Coconut Value Chain by Gatsby Africa
 

Outbox Credential 2012