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All Channels | Interaction Credentials

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All Channels | Interaction Credentials

  1. 1. AGENCYCREDENTIALS<br />
  2. 2. We are Part of<br />
  3. 3. THETEAM<br />
  4. 4. THETEAM<br />KameliyaPavlova<br />Digital Manager<br />4 years experience in online communication and building online platforms.<br />Working for brands as BELLA, Microsoft, Postbank, AVON, REHAU, SOS etc<br />NikolayBoykov<br />Managing Director<br />10 years experience in PR, advertising and communications.<br />Working for brands as Postbank, Eko, AmEx, Discovery Networks, Colliers, SOS, AVON, GSK, Bella Bulgaria, Microsoft, Lenovo, BAT, Philips, Cartoon Network, Rehau, Austrian, Huawei, Bayer, Sofia Auto, Experian, etc.<br />Marin Kostov<br />Creative Director<br />10 years experience in communications <br />Working for brands as Nokia,Germanos, Beeep, Chevrolet, Gillette, Aquafresh, Coldrex, Pantene, Mr. Proper, Ace, UnicreditBulbank, First Investment Bank, Postbank, AVON, EKO, AVON, European Commission, Bella, Naroden, Perelik, Solaris, Gradus, BiserOliva, SOS, HBO, AXN, Discovery Channel, Cartoon Network, Maggi, etc.<br />
  5. 5. THETEAM<br />Marina Zheleva<br />Digital Specialist<br />3 years experience in online communication, advertising and building online platforms.<br />Working for brands as Microsoft, Postbank, Lenovo, Discovery etc<br />Petya Panduleva<br />Digital Specialist<br />3 years experience in online communication, advertising and building online platforms.<br />Working for brands as Maggy, BELLA, Discovery etc<br />ValyaPetrova<br />Media Director<br />10 years experience in PR, advertising and media planning<br />Working for brands as <br />Postbank, Eko, AmEx, Discovery Networks, Colliers, SOS, AVON, GSK, Bella Bulgaria, Microsoft, Lenovo, BAT, Philips, Rehau, Austrian, Huawei, Bayer, Sofia Auto, Experian, Cartoon Network, AFI Europe, European Commission etc.<br />
  6. 6. OURSERVICES<br />
  7. 7. ANALYSIS<br />Audience segmentation and opportunity profiling <br />Performance management and analysis<br />Online reputation analysis <br />Online monitoring <br />Competitive audit<br />ROI Analysis & Benchmarking <br />CREATIVE<br />Digital communication concept<br />Social media creative concept<br />Viral creative concept<br />Buzz and e-mailing <br />Web site <br />Ad Unit Strategy <br />Web design<br />ANALYSIS<br />engagement<br />influence<br />TECHNICAL SUPPORT<br />STRATEGY<br />COMMUNICATION<br />audience<br />STRATEGY<br />TECHNICAL SUPPORT<br />Web site development<br />Search Engine Optimization<br />E-newsletter platform <br />E-mailing system <br />Multimedia production<br />Widgets <br />Social media application<br />Desktop applications<br />awareness<br />COMMUNICATION<br />Cross platform content management <br />Web site Social media administration <br />Blog administration <br />E-newsletter content <br />E-mailing management <br />Media planning and buying <br />CREATIVE<br />
  8. 8. OURCOMPETITIVEADVANTAGE<br />
  9. 9. E-Consumers Report<br />E-Consumers Report - first research study exploring the behavior and attitudes of the Bulgarian online consumers<br />
  10. 10. OURBRANDS<br />
  11. 11. OUR BRANDS<br />
  12. 12. INTEGRATEDCASESTUDIES2010<br />
  13. 13. Tools:<br />Social media <br />interaction campaign <br />communicationstrategy<br />design <br />&<br />implementation<br />ATL publicity, guerilla campaigns, non-standard mediaBTL -Road shows casting, media eventsPR communication, TV Shows<br />
  14. 14. Sexy in the Town<br />Social media interactioncampaign – communicationstrategy design and implementation; <br />Viral andbuzz campaign planning and <br /> implementation;<br />Tools:<br />&<br />ATL communication; guerilla campaignBTL - Media EventsPR communication, TV shows, interviews<br />
  15. 15. Office 2010Launch<br />Tools:<br /> Web site<br /> Facebookfan page<br /> Video testimonials<br /> Bloggers’ relations<br />Flash banners<br />&<br />PR communications, media eventsATL communication, non-standard materialsBTL - branding, events, festival attendance<br />
  16. 16. High Start<br />with Postbank<br />Click the picture to play<br />Tools:<br /> Web site;<br /> Facebookfan page;<br /> Viral buzz video;<br />Flashbanners;<br />&<br />ATL supports communication - printed visions, stickers, promotional materials, textbookPR & BTL - press, media events, a partnership with the Ministry of Education<br />
  17. 17. DIGITALCASESTUDIES2010<br />
  18. 18. SEO campaigns <br />Search Engine Optimization for Bulgarian words only <br />In partnership with<br />
  19. 19. E-Consumers Report<br />Website<br />Direct mailing<br />Tools:<br />
  20. 20. MAGGI web site<br /> Web site <br />Web applications;<br />Tools:<br />Web Site of the year 2010<br />
  21. 21. Microsoft<br />Internet Explorer 9<br />Tools:<br />Facebookwelcometab<br /> Daily Facebookmaintenance<br />Banners<br />Facebook applications<br />
  22. 22. Microsoft<br />Netalarma.bg<br />Tools:<br /> Website<br /> Facebook<br /> fanpage<br />
  23. 23. 2Travel.bg<br />Tools:<br /> FacebookFanpage<br /> DailyFB maintenance<br /> Ad Banners<br /> Direct mailing<br />
  24. 24. Postbank<br />Virtual Card<br />Facebook<br />fanpage<br />Applications<br />Online games <br />Tools:<br />
  25. 25. EKO – nastroenie.bg<br />Tools:<br /> Website with interactivegame;<br /> Flashbanners;<br />One month<br />3115 applications<br />25 585 total visits on website<br />
  26. 26. EKO – Ekoist.bg<br />Tools:<br /> Website<br />Facebookaccount<br /> Twitteraccount<br /> Flashbanners<br />
  27. 27. Discovery Networks<br />Facebook<br /> welcometabs<br />Dailymaintenance<br />Tools:<br />Design, development and administration of Facebook tabs for Christmas game in Bulgaria, Serbia and Slovenia<br />Results:<br />Bulgaria – 100% increase of fans<br />Serbia – 70% increase of fans<br />Slovenia – over 400% increase of fans<br />
  28. 28. AVON – Outspoken viral campaign<br />Tools:<br />Viral campaign<br />One week<br />2 channels: Facebook and Ladypopular.bg<br />Bulgarian website is the 1st in Central and South Europe by visits on website per capita <br />
  29. 29. AVON against Brest Cancer 2010<br />Tools:<br />Website<br /> Facebookfanpage<br />
  30. 30. AVON against Breast Cancer 2006 - 2009<br />Tools:<br />Website<br />
  31. 31. Lenovo - I Love Lenovo<br />Tools:<br />Facebook<br /> welcome tab<br /> Daily Maintenance<br /> Application<br />
  32. 32. Rehau – Save Energy Calculator<br />Tools:<br />Communication campaign<br /> Webapplication<br />html e-mailing platform<br />Flash banners<br />35 days <br />7596 registered users<br />37 104 absolute unique visitors to the game’s web page<br />
  33. 33. SOS Kinderdorf – I Matter Campaign<br />Tools:<br /> Website<br /> Facebook<br /> fan page<br />
  34. 34. THANK YOU!<br />

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