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RBI Jobs Sites – User Profile Survey 2012: New Scientist Jobs UK




   Our Audience
User Profile Survey 2012
  New Scientist Jobs
RBI Jobs Sites – User Profile Survey 2012: New Scientist Jobs UK




 Two thirds of respondents are actively looking for a job



    I am a jobseeker, actively
         looking for a job
                                                                                                                         67%




     I am a browser. I look at
     jobs, but I'm not actively                                        33%                   Potential job seekers
             applying




  I am an employer / recruiter
     looking for candidates                         Excluded from subsequent analysis




                                  Q. Which of the following best describes your job seeking status?

Base: all respondents (832)


                                                               2
RBI Jobs Sites – User Profile Survey 2012: New Scientist Jobs UK




    Half are currently in permanent roles, while nearly a fifth are unemployed

   Permanent - working full time (30+ hrs per
                   week)
                                                                                                     45%


                                Unemployed                          17%


                      Temporary / Contractor                 12%                                                           50% are in
                                                                                                                           permanent roles

     Permanent- working part time (less than
               30 hrs per week)
                                                       5%


                   Student / Recent graduate                        18%


                                     Retired    0%


                                       Other      2%



                                                Q. What is your current working status?

Base: all respondents (832)


                                                                3
RBI Jobs Sites – User Profile Survey 2012: New Scientist Jobs UK




   Around 40% work in the commercial industry sector

                      Commercial Industry                                                                                           41%



                                Education                                                  23%



                       Healthcare - Public                               13%



                              Government                             11%



                      Healthcare - Private                      9%



                                      Charity       3%



                                                Q. Which of the following sectors do you work in?

Base: all working respondents (517)


                                                                     4
RBI Jobs Sites – User Profile Survey 2012: New Scientist Jobs UK




   Around a third of respondents work in pharmaceuticals
                                 Pharmaceuticals                                                                                  31%
                             Food, drink, tobacco                            10%
                                        Chemicals                            10%
         IT Information (Information Technology)                   5%
                          Retail, wholesale, trade               4%
                                             Media               4%
                      Agriculture, forestry, fishing          3%
                   Gas, water, electricity, nuclear           3%
                      Transport, communications               3%
                                      Oil and Gas             3%
                           Renewable/Cleantech              2%
                                 Banking/Finance         1%
                    Mining, quarrying, petroleum       0%
              Medical Health (e.g. MD/Physician)       0%
                                        Education      0%
                               Computer Science        0%
                                             Other                                                19%

                                                  Q. What is the main business of your organisation?

Base: all working respondents in industry (210)


                                                                        5
RBI Jobs Sites – User Profile Survey 2012: New Scientist Jobs UK




   20% of respondents are managerial level or above

                  Chief Exec/MD /Owner/Partner         2%

                                         Director    1%
                                                                                               20% managerial
                                                                                               level or above
                                Senior Manager            3%

                          Manager/Team leader                                     14%

    Employee (without managerial responsibility)                                                                                         36%

                                      Researcher                                                                         30%

                         Graduate/Postgraduate                 5%

                       Self employed/Freelance              4%

                                         Trainee     1%

                                           Other            4%


                                          Q. What is your position within your company/organisation?

Base: all working respondents (517)


                                                                    6
RBI Jobs Sites – User Profile Survey 2012: New Scientist Jobs UK




   Around a third specialise in Biological Sciences

                       Biological sciences                                                                                       32%

                                Chemistry                                                       21%

                  Medicine related science                                 13%

       Earth sciences/environment/energy                    6%

                            Biotechnology                   6%

                              Engineering              4%

                      Computer/IT related             3%

                                  Physics             3%

                                      Clinical    2%

                              Operational        1%

                     Mathematical science        1%

                                       Other                      9%


                                                  Q. What is your main area of specialism?

Base: all working respondents (519)


                                                                  7
RBI Jobs Sites – User Profile Survey 2012: New Scientist Jobs UK




    94% have a first degree or higher


                                           29%
                                                           28%

                                   23%




                       11%



        3%
                                                                            2%
                                                                                            1%                                    1%
                                                                                                               0%

    Professional    Postdoctoral   PhD   Masters/MSc    First degree   Diploma /HND /      A-level       GCSE / O-level          Other
    qualification                                        (BA, BSc)          NVQ




                                           Q. What is your highest qualification?

Base: all respondents (826)


                                                          8
RBI Jobs Sites – User Profile Survey 2012: New Scientist Jobs UK




Respondents are 35 years old
on average                                                 Just over half are female

  18-24                 16%



  25-34                                   42%
                                                                 Male                             Female
                                                                 48%                               52%
  35-44                       25%



  45-54              12%



  55-64        4%



   65 or
           0%                  Average age= 35 years old
   over




              Q. How old are you?                                        Q. Are you …?

Base: all respondents (826)                                Base: all respondents (825)


                                                      9
RBI Jobs Sites – User Profile Survey 2012: New Scientist Jobs UK



 Around 40% are from the South
                      Greater London                                                          18%

                              South East                                             15%

                 Outside UK (Europe)                                              14%
                                                                                                                                      South= 41%
        Outside UK (Rest of the world)                                 10%

                               Midlands                         8%

                          South West                            8%

                          East Anglia                        7%

                              North West                  6%

                                Scotland                  6%

              Yorkshire & Humberside                 4%

                              North East         3%

                                  Wales         2%

                      Northern Ireland     0%


                                                      Q. Which region are you based in?

Base: all respondents (825)


                                                                  10
RBI Jobs Sites – User Profile Survey 2012: New Scientist Jobs UK




 16% of respondents have had an interview as a result of NewScientist Jobs

                 Seen a job of interest                                                                                              84%


             Referred a job to a friend                                 29%


              Applied on-line for a job                                                                  60%


              Applied off-line for a job             11%


            Set up an email alert/RSS                                              41%


                   Got a job interview                     16%                               Good proportion of jobseekers are
                                                                                             successful on the site

                  Received a job offer           8%                                          High quality candidates

                                                                                             *Compare to competitors on the next
                                                                                             slide
                 Moved into a new job           7%



                                           Q. As a result of visiting NewScientist Jobs, have you ever

Base: all respondents (777)


                                                                   11
RBI Jobs Sites – User Profile Survey 2012: New Scientist Jobs UK


 14% of those that have used NatureJobs.com and 9% that have used
 JobsinScience.com have got to the interview stage via those sites

Seen a job you would be interested                              88%         Seen a job you would be                                              84%
          in applying for                                                   interested in applying for


          Referred a job to a friend           27%                          Referred a job to a friend               19%


   Applied on-line for a job (via the                                    Applied on-line for a job (via
                                                     47%                the website, e-mail or mobile                            49%
    website, e-mail or mobile app
                                                                                     app

       Applied off-line for a job (by                                    Applied off-line for a job (by
                                        6%                                                                 2%
            letter, fax, phone)                                               letter, fax, phone)

 Set up an email alert/RSS feed to
                                             17%                      Set up an email alert/RSS feed
           receive jobs                                                                                          13%
                                                                              to receive jobs


                 Got a job interview         14%
                                                                                  Got a job interview           9%


               Received a job offer     7%
                                                                                 Received a job offer        6%


              Moved into a new job      4%
                                                                                Moved into a new job       1%


   Q. As a result of visiting NatureJobs.com, have you ever …            Q. As a result of visiting JobsinScience.com have you ever…

Base: all that have used NatureJobs.com (257)                                           Base: all that have used Jobsinscience.com (86)


                                                                12
RBI Jobs Sites – User Profile Survey 2012: New Scientist Jobs UK




   Science industry job sites are considered most useful
        Internet - Science industry job websites (e.g. NewScientist Jobs)                                                                 30%

     Internet - General job websites (e.g. Totaljobs.com, Monster.co.uk)                                       18%
                       Internet - Science industry-specific websites (e.g.
                                       newscientist.com)                                          12%
                                            Internet - Employer websites                     8%
                                              Recruitment consultancies                 5%
                                                 Word of mouth/contacts                4%
                              Science & Technology industry magazines              3%
                                                          Internet - Other        2%
                                                    National newspapers           2%
                         Internet - Social Media websites (e.g. LinkedIn)         2%
                                             Local/Regional newspapers        1%
                                                             Job Centres      1%
                                                      Networking/events       1%
                                              Other business magazines       0%
                                                                    Other         2%

                              Q. Which ONE of the following sources is the most useful to you when looking for a job?

Base: all respondents (830)


                                                                        13
RBI Jobs Sites – User Profile Survey 2012: New Scientist Jobs UK




   Jobs.ac.uk and totaljobs.com are the most commonly used competitors
                          Jobs.ac.uk                                                                                                   41%
                      Totaljobs.com                                                                                           38%
                    NatureJobs.com                                                                                           37%
                         Reed.co.uk                                                                                          37%
                      Monster.co.uk                                                                           32%
                       Jobsite.co.uk                                                                       30%
                         SRG.co.uk                                             20%
                              Guardian                                      18%
                     Fish4jobs.co.uk                                     16%                   How does this compare to 2008
                     FindaPhD.com                                       15%                    results?
                 Jobsinscience.com                                    14%
                                                                                               NatureJobs was top at 47%.
                  ScienceDirect.com                                   14%
                    Prospects.ac.uk                                  13%                       NatureJobs.com, Jobsinscience.com and
                   Postdocjobs.com                          9%                                 Monster have decreased in popularity
                      Milkround.com                         9%                                 whilst generalist job sites such as
                                                                                               TotalJobs, Reed.co.uk and Jobsite have
                    Telegraph.co.uk                    7%                                      gained in popularity.
                 Careerbuilder.co.uk                   7%
           Access-sciencejobs.co.uk                    7%                                      So whilst it looks like Jobs.ac.uk has
                                                                                               become more popular, it has only risen
                    Sciencemag.org                    6%
                                                                                               1% since the last results.
                     Workthing.com           2%
                                 Other                                      16%

                                  Q. Which other websites have you visited in the last 6 months to look for a job?

Base: all respondents (790)


                                                                    14
RBI Jobs Sites – User Profile Survey 2012: New Scientist Jobs UK



   77% of respondents feel the new site is better than the previous version
   of New Scientist Jobs

     Much better than the previous site                                                                             36%

                                                                                                                                            77% better
                                                                                                                                            than previous

     A little better than the previous site                                                                                     41%




   About the same as the previous site                                          19%




    A little worse than the previous site       2%




      A lot worse than the previous site        2%




                         Q. And, overall how would you rate the new NewScientist Jobs site compared to the previous site?

Base: all excluding those that said ‘don’t know’ (602)


                                                                   15

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OurAudienceInt

  • 1. RBI Jobs Sites – User Profile Survey 2012: New Scientist Jobs UK Our Audience User Profile Survey 2012 New Scientist Jobs
  • 2. RBI Jobs Sites – User Profile Survey 2012: New Scientist Jobs UK Two thirds of respondents are actively looking for a job I am a jobseeker, actively looking for a job 67% I am a browser. I look at jobs, but I'm not actively 33% Potential job seekers applying I am an employer / recruiter looking for candidates Excluded from subsequent analysis Q. Which of the following best describes your job seeking status? Base: all respondents (832) 2
  • 3. RBI Jobs Sites – User Profile Survey 2012: New Scientist Jobs UK Half are currently in permanent roles, while nearly a fifth are unemployed Permanent - working full time (30+ hrs per week) 45% Unemployed 17% Temporary / Contractor 12% 50% are in permanent roles Permanent- working part time (less than 30 hrs per week) 5% Student / Recent graduate 18% Retired 0% Other 2% Q. What is your current working status? Base: all respondents (832) 3
  • 4. RBI Jobs Sites – User Profile Survey 2012: New Scientist Jobs UK Around 40% work in the commercial industry sector Commercial Industry 41% Education 23% Healthcare - Public 13% Government 11% Healthcare - Private 9% Charity 3% Q. Which of the following sectors do you work in? Base: all working respondents (517) 4
  • 5. RBI Jobs Sites – User Profile Survey 2012: New Scientist Jobs UK Around a third of respondents work in pharmaceuticals Pharmaceuticals 31% Food, drink, tobacco 10% Chemicals 10% IT Information (Information Technology) 5% Retail, wholesale, trade 4% Media 4% Agriculture, forestry, fishing 3% Gas, water, electricity, nuclear 3% Transport, communications 3% Oil and Gas 3% Renewable/Cleantech 2% Banking/Finance 1% Mining, quarrying, petroleum 0% Medical Health (e.g. MD/Physician) 0% Education 0% Computer Science 0% Other 19% Q. What is the main business of your organisation? Base: all working respondents in industry (210) 5
  • 6. RBI Jobs Sites – User Profile Survey 2012: New Scientist Jobs UK 20% of respondents are managerial level or above Chief Exec/MD /Owner/Partner 2% Director 1% 20% managerial level or above Senior Manager 3% Manager/Team leader 14% Employee (without managerial responsibility) 36% Researcher 30% Graduate/Postgraduate 5% Self employed/Freelance 4% Trainee 1% Other 4% Q. What is your position within your company/organisation? Base: all working respondents (517) 6
  • 7. RBI Jobs Sites – User Profile Survey 2012: New Scientist Jobs UK Around a third specialise in Biological Sciences Biological sciences 32% Chemistry 21% Medicine related science 13% Earth sciences/environment/energy 6% Biotechnology 6% Engineering 4% Computer/IT related 3% Physics 3% Clinical 2% Operational 1% Mathematical science 1% Other 9% Q. What is your main area of specialism? Base: all working respondents (519) 7
  • 8. RBI Jobs Sites – User Profile Survey 2012: New Scientist Jobs UK 94% have a first degree or higher 29% 28% 23% 11% 3% 2% 1% 1% 0% Professional Postdoctoral PhD Masters/MSc First degree Diploma /HND / A-level GCSE / O-level Other qualification (BA, BSc) NVQ Q. What is your highest qualification? Base: all respondents (826) 8
  • 9. RBI Jobs Sites – User Profile Survey 2012: New Scientist Jobs UK Respondents are 35 years old on average Just over half are female 18-24 16% 25-34 42% Male Female 48% 52% 35-44 25% 45-54 12% 55-64 4% 65 or 0% Average age= 35 years old over Q. How old are you? Q. Are you …? Base: all respondents (826) Base: all respondents (825) 9
  • 10. RBI Jobs Sites – User Profile Survey 2012: New Scientist Jobs UK Around 40% are from the South Greater London 18% South East 15% Outside UK (Europe) 14% South= 41% Outside UK (Rest of the world) 10% Midlands 8% South West 8% East Anglia 7% North West 6% Scotland 6% Yorkshire & Humberside 4% North East 3% Wales 2% Northern Ireland 0% Q. Which region are you based in? Base: all respondents (825) 10
  • 11. RBI Jobs Sites – User Profile Survey 2012: New Scientist Jobs UK 16% of respondents have had an interview as a result of NewScientist Jobs Seen a job of interest 84% Referred a job to a friend 29% Applied on-line for a job 60% Applied off-line for a job 11% Set up an email alert/RSS 41% Got a job interview 16% Good proportion of jobseekers are successful on the site Received a job offer 8% High quality candidates *Compare to competitors on the next slide Moved into a new job 7% Q. As a result of visiting NewScientist Jobs, have you ever Base: all respondents (777) 11
  • 12. RBI Jobs Sites – User Profile Survey 2012: New Scientist Jobs UK 14% of those that have used NatureJobs.com and 9% that have used JobsinScience.com have got to the interview stage via those sites Seen a job you would be interested 88% Seen a job you would be 84% in applying for interested in applying for Referred a job to a friend 27% Referred a job to a friend 19% Applied on-line for a job (via the Applied on-line for a job (via 47% the website, e-mail or mobile 49% website, e-mail or mobile app app Applied off-line for a job (by Applied off-line for a job (by 6% 2% letter, fax, phone) letter, fax, phone) Set up an email alert/RSS feed to 17% Set up an email alert/RSS feed receive jobs 13% to receive jobs Got a job interview 14% Got a job interview 9% Received a job offer 7% Received a job offer 6% Moved into a new job 4% Moved into a new job 1% Q. As a result of visiting NatureJobs.com, have you ever … Q. As a result of visiting JobsinScience.com have you ever… Base: all that have used NatureJobs.com (257) Base: all that have used Jobsinscience.com (86) 12
  • 13. RBI Jobs Sites – User Profile Survey 2012: New Scientist Jobs UK Science industry job sites are considered most useful Internet - Science industry job websites (e.g. NewScientist Jobs) 30% Internet - General job websites (e.g. Totaljobs.com, Monster.co.uk) 18% Internet - Science industry-specific websites (e.g. newscientist.com) 12% Internet - Employer websites 8% Recruitment consultancies 5% Word of mouth/contacts 4% Science & Technology industry magazines 3% Internet - Other 2% National newspapers 2% Internet - Social Media websites (e.g. LinkedIn) 2% Local/Regional newspapers 1% Job Centres 1% Networking/events 1% Other business magazines 0% Other 2% Q. Which ONE of the following sources is the most useful to you when looking for a job? Base: all respondents (830) 13
  • 14. RBI Jobs Sites – User Profile Survey 2012: New Scientist Jobs UK Jobs.ac.uk and totaljobs.com are the most commonly used competitors Jobs.ac.uk 41% Totaljobs.com 38% NatureJobs.com 37% Reed.co.uk 37% Monster.co.uk 32% Jobsite.co.uk 30% SRG.co.uk 20% Guardian 18% Fish4jobs.co.uk 16% How does this compare to 2008 FindaPhD.com 15% results? Jobsinscience.com 14% NatureJobs was top at 47%. ScienceDirect.com 14% Prospects.ac.uk 13% NatureJobs.com, Jobsinscience.com and Postdocjobs.com 9% Monster have decreased in popularity Milkround.com 9% whilst generalist job sites such as TotalJobs, Reed.co.uk and Jobsite have Telegraph.co.uk 7% gained in popularity. Careerbuilder.co.uk 7% Access-sciencejobs.co.uk 7% So whilst it looks like Jobs.ac.uk has become more popular, it has only risen Sciencemag.org 6% 1% since the last results. Workthing.com 2% Other 16% Q. Which other websites have you visited in the last 6 months to look for a job? Base: all respondents (790) 14
  • 15. RBI Jobs Sites – User Profile Survey 2012: New Scientist Jobs UK 77% of respondents feel the new site is better than the previous version of New Scientist Jobs Much better than the previous site 36% 77% better than previous A little better than the previous site 41% About the same as the previous site 19% A little worse than the previous site 2% A lot worse than the previous site 2% Q. And, overall how would you rate the new NewScientist Jobs site compared to the previous site? Base: all excluding those that said ‘don’t know’ (602) 15