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RBI Jobs Sites – User Profile Survey 2012: HJi Jobs




           Our Audience
     User Profile Survey 2012
The latest research from our online audience
RBI Jobs Sites – User Profile Survey 2012: HJi Jobs




   63% of those surveyed are actively seeking a job



     I am a jobseeker, actively
          looking for a job
                                                                                                 63%




       I am a browser. I look at
       jobs, but I'm not actively                                     37%                    Potential job seekers
               applying




   I am an employer / recruiter
      looking for candidates                           Excluded from subsequent analysis




                                    Q. Which of the following best describes your job seeking status?

Base: all respondents (57)


                                                                2
RBI Jobs Sites – User Profile Survey 2012: HJi Jobs




    60% are currently working in permanent roles

                Permanent - working full time                                                       51%


                                Unemployed                           19%


                      Temporary / Contractor       5%                                                             60% are in
                                                                                                                  permanent roles

                Permanent- working part time            9%


                   Student / Recent graduate                 12%


                                     Retired



                                       Other      4%



                                                Q. What is your current working status?
Base: all respondents (57)


                                                               3
RBI Jobs Sites – User Profile Survey 2012: HJi Jobs




  37% are loyal users, who first visited HJi Jobs over a year ago

                        1st visit / only visited once               9%                    New users



                              Within the last week           4%



                             Within the last month                     11%



                1 month - less than 3 months ago               5%



               3 months - less than 6 months ago                       11%



              6 months - less than 12 months ago                                          25%



                        More than 12 months ago                                                       37%                       Loyal users




                                                        Q. When did you first visit HJi Jobs?
Base: all respondents (57)


                                                                      4
RBI Jobs Sites – User Profile Survey 2012: HJi Jobs




  50% of those surveyed visit HJi Jobs on a weekly basis

  More than once a day       2%


             Once a day                    11%

                                                                                             50% visit weekly
   Once every 2-3 days                           13%


           Once a week                                                       24%


    Once every 2 weeks            7%


          Once a month                                                             26%


              Less often                                   17%


                   Never



                                       Q. How often do you visit HJi Jobs?
Base: all respondents (54)


                                                    5
RBI Jobs Sites – User Profile Survey 2012: HJi Jobs



  Both the “ease of use” and “design/appearance” of the site were rated most
  positively, with 76% rating as excellent or good
                                                                                                                                             2%
             Ease of use of the site                 35%                                    41%                               20%                  2%

                                                                                                                                             2%
   Design / appearance of the site                 28%                                  48%                                   20%                  2%



                  Speed of the site         18%                                  57%                                          23%                  2%



      Relevance of jobs on the site        16%                                 53%                                   20%                9%         2%



         Number of jobs on the site     11%                        42%                                     34%                        11%          2%



    Accuracy of the search results      11%                              53%                                        27%                  7%        2%


                                       Excellent              Good                   Fair           Poor                    Don't know


                                       Q. How would you rate HJi Jobs for each of the following factors?
Base: all respondents (various)


                                                                   6
RBI Jobs Sites – User Profile Survey 2012: HJi Jobs




    77% rated HJi jobs as excellent or good overall


       Excellent                          21%


                                                                                                               77% excellent
                                                                                                               or good

           Good                                                                                   56%




             Fair                     19%




            Poor             4%




                                  Q. What is your overall opinion of HJi Jobs?
Base: all respondents (57)


                                                    7
RBI Jobs Sites – User Profile Survey 2012: HJi Jobs



    32% agreed that the new site is “much better than the previous site”, with
    73% agreeing it is better overall
         Much better than the previous site                                                              32%



        A little better than the previous site                                                                             41%



       About the same as the previous site                            11%



        A little worse than the previous site



          A lot worse than the previous site



                                   Don't know                                 16%




                             Q. And, overall how would you rate the new HJi Jobs site compared to the previous site?
Base: all respondents (56)


                                                                    8

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HJi Jobs: Our Audience

  • 1. RBI Jobs Sites – User Profile Survey 2012: HJi Jobs Our Audience User Profile Survey 2012 The latest research from our online audience
  • 2. RBI Jobs Sites – User Profile Survey 2012: HJi Jobs 63% of those surveyed are actively seeking a job I am a jobseeker, actively looking for a job 63% I am a browser. I look at jobs, but I'm not actively 37% Potential job seekers applying I am an employer / recruiter looking for candidates Excluded from subsequent analysis Q. Which of the following best describes your job seeking status? Base: all respondents (57) 2
  • 3. RBI Jobs Sites – User Profile Survey 2012: HJi Jobs 60% are currently working in permanent roles Permanent - working full time 51% Unemployed 19% Temporary / Contractor 5% 60% are in permanent roles Permanent- working part time 9% Student / Recent graduate 12% Retired Other 4% Q. What is your current working status? Base: all respondents (57) 3
  • 4. RBI Jobs Sites – User Profile Survey 2012: HJi Jobs 37% are loyal users, who first visited HJi Jobs over a year ago 1st visit / only visited once 9% New users Within the last week 4% Within the last month 11% 1 month - less than 3 months ago 5% 3 months - less than 6 months ago 11% 6 months - less than 12 months ago 25% More than 12 months ago 37% Loyal users Q. When did you first visit HJi Jobs? Base: all respondents (57) 4
  • 5. RBI Jobs Sites – User Profile Survey 2012: HJi Jobs 50% of those surveyed visit HJi Jobs on a weekly basis More than once a day 2% Once a day 11% 50% visit weekly Once every 2-3 days 13% Once a week 24% Once every 2 weeks 7% Once a month 26% Less often 17% Never Q. How often do you visit HJi Jobs? Base: all respondents (54) 5
  • 6. RBI Jobs Sites – User Profile Survey 2012: HJi Jobs Both the “ease of use” and “design/appearance” of the site were rated most positively, with 76% rating as excellent or good 2% Ease of use of the site 35% 41% 20% 2% 2% Design / appearance of the site 28% 48% 20% 2% Speed of the site 18% 57% 23% 2% Relevance of jobs on the site 16% 53% 20% 9% 2% Number of jobs on the site 11% 42% 34% 11% 2% Accuracy of the search results 11% 53% 27% 7% 2% Excellent Good Fair Poor Don't know Q. How would you rate HJi Jobs for each of the following factors? Base: all respondents (various) 6
  • 7. RBI Jobs Sites – User Profile Survey 2012: HJi Jobs 77% rated HJi jobs as excellent or good overall Excellent 21% 77% excellent or good Good 56% Fair 19% Poor 4% Q. What is your overall opinion of HJi Jobs? Base: all respondents (57) 7
  • 8. RBI Jobs Sites – User Profile Survey 2012: HJi Jobs 32% agreed that the new site is “much better than the previous site”, with 73% agreeing it is better overall Much better than the previous site 32% A little better than the previous site 41% About the same as the previous site 11% A little worse than the previous site A lot worse than the previous site Don't know 16% Q. And, overall how would you rate the new HJi Jobs site compared to the previous site? Base: all respondents (56) 8