Our 3rd pitch at the S-Factory pitching workshop
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S-Factory is a Chilean pre-accelerator incubator and every 2 weeks we have to pitch and receive feedback on our slides, the language we use, design and whether our concept makes sense and is well enough explained. My co-founder Amie Wolken and me, Melanie Langlotz, are currently preparing for the next stage of the New Zealand incubator selection Lightning Lab which is on the 15th of January, but it also helps us preparing for our Kickstarter campaign in February/March. Practising pitching is a good way to test if our message is clear and concise. So feedback is more than welcome. You can find the relating You Tube video here: https://youtu.be/Vv5Qe1lpxrA
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Our 3rd pitch at the S-Factory pitching workshop
- 1. D i g i t a l O u t d o o r G a m i n g
- 2. REMEMBER…
- 3. IMAGINE…
- 4. IMAGINE...
- 5. W e u s e d t o b e h a p p y w i t h 2 St i c k s & M u d …
- 6. But kids these days have grown up in a Digital world
- 7. Every day children sit for about hours across the globe8.5
- 8. So how do we get kids off the couch?
- 9. Trojan Horse: Fun to play, but also Exercise
- 10. We use Geo AR (Geospatial Augmented Reality) + Digital Devices + Motion Games
- 11. How do Motion Games work?
- 12. 3D content is placed in an outdoor environment via GPS GPS POSITION
- 13. We add Behaviour Triggers to the 3D content…
- 14. We add reasons to run away…
- 15. We reward physical activity…
- 16. Who is our Target Demographic? Customers = Parents worried about kids health Users = Children aged 6-15
- 17. Most kids get their first smartphone with 6
- 18. of US children aged 3-17 own a smart phone68%
- 19. Our Business Model Mobile Application subscription service + Additional In-App Purchases
- 20. Our Road Map Mar 16 May 16 Aug 16 Dec 16 April 17 Kickstarter for US$120K 1St Motion Game Release Ability to Design 3D Worlds Upload personal 3D content Program + Share Motion Games
- 21. Meet the Team! Amie Wolken Developer Melanie Langlotz Sales & Marketing
- 22. Thank You
Editor's Notes
- Do you remember when you were little and the world was still magical? Maybe you had an imaginary friend or your own enchanted forest and maybe you were flying a spaceship.
- Back then we didn’t have the technology we have today and so I invite you to imagine…
- what it would be like if the kids of today were able to interact and create their own magical world in their backyard or at the local park.
- Let’s face it, kids these days are no longer happy playing with 2 sticks and mud…
- They have grown up with digital devices and that is where their magical worlds are now happening.
- As a result children across the globe end up sitting around 8.5 hours per day and the numbers are rising and parents are concerned about their kids health
- So how do we get kids off the couch?
- Our App is like a Trojan Horse: Parents want their children to be healthy and so they promote our App as Fun, but they buy it because it’s all about getting the kids to exercise outdoors.
- At Geo AR Games we use Geospatial Augmented Reality + Smartphones or tablets and combine them with fun motion games. What you see here is concept art for our Motion Game “Sharks in the Park”. Now you may wonder what Geospatial Augmented Reality is and what are Motion Games?
- As I am explaining motion games you will also start to understand what Geo AR or Geospatial Augmented Reality is…
- The playing area is a flat, open outdoor area such as the backyard, the local park or school yard. The 3D content or the game content is placed in for instance a park via the GPS sensor of the digital device.
- The 3D content has got embedded, programmed behaviour and the behaviour gets triggered when the child runs up to the 3D content, for instance in this example the fish. When the child gets close enough to the fish school, they will start to follow the child around. Behaviour triggers can be the distance to an object, how fast the child runs up to the content or how much time has gone by.
- Every game has got an antagonist and needs a challenge and in this case we have added reasons for the child to run away from danger such as a deadly jellyfish or a shark. If the shark gets too close to the child and the fish, the child looses all the collected fish and they swim back home.
- Once all fish schools have been collected, the child gets rewarded with a sunken pirate treasure and more content and the next level of the game will be unlocked.
- So who is our target demographic and who is interested in buying this application? Parents who are concenred about their kids health and children with enough pocket money.
- Children get on average their first smart phone with 6 years old and in fact our research revealed that toddlers aged as young as 18 months often have their own iPad Mini these days
- 68% of children between 3 and 17 years old have their own smartphone in the US and the numbers are globally steadily rising.
- 68% of children between 3 and 17 years old have their own smartphone in the US and the numbers are globally steadily rising.
- 68% of children between 3 and 17 years old have their own smartphone in the US and the numbers are globally steadily rising.
- So who is behind Geo AR Games? My clever co-founder Amie Wolken who is not only the developer, but also holds a law degree. Myself, Melanie Langlotz, I have a background in VFX, BDM and marketing. We both worked together at a Geo AR Tech start-up for 2,5 years and had been given permission to research Geo AR gaming during that time.