Interactive, mobile & immersive learning<br />Ericsson<br />January 17, 2011<br />Dan Grönstedt,<br />vd, Gronstedt Group<...
The world is changing…<br /><ul><li>500 million Facebook users
80 million mobile gamers in the U.S.
300,000 apps in the App Store (5,400 educational) down loaded 7 billion times</li></li></ul><li>Gronstedt Group<br /><ul><...
Kontor i Stockholm och Denver, Colorado.
Kunder vi arbetat med i Sverige 2010: Ericsson, SEB, Unionen, Moderaterna, MQ och Birsta City.
2007 vann vi Guld i en av världens högst rankade elearning-tävlingar, Brandon-Hall Excellence in Learning Award, i den stö...
En säljträning för Ericsson, som internt inom Ericsson utnämnts till den ”mest framgångsrika elearningen någonsin”. Genomf...
Your training is not…<br />
	“Virtual class room”  <br />= “Motorized horse carriage” <br />©2006 Gronstedt Group, Inc<br />
The best that can be said about most eLearning:<br />Gives you the sensation of coma without the worry and  inconvenience....
6 Design principles for disruptive learning<br />
1. Tell a story<br />Example: Story-centered, character-rich, video-based simulations for United Healthcare division<br />
Webisodes shot in the “mockumentary” style of “The Office”<br />
Project Sales is another great example…<br />
Brand Basics<br />Example: Ericsson training.<br />
Stories can be told with professional television-style video…<br />… or do it yourself, YouTube-style video on the cheap<b...
Litet för att inspirera…<br />
Använd riktiga människor och riktiga historier!<br />
Tips: Trailer/reklamfilm<br />
2. Gamification of everything<br />Points, badges, levels, time-pressure, challenges and rewards to engage reps.<br />
Gaming: America´s Army<br />
Gaming: NASA<br />
3. Make it immersive<br />
Half-day hurricane shelter simulation for NYC<br />
Next-gen browser-based virtual worlds developed in Unity<br />
Role play<br />
Loyalist College Second Life Border Simulation<br />Loyalist College                     Border simulation<br />Class     ...
	Walk inside of products <br />
	Drive products <br />
3D data visualization <br />
Scale and perspective <br />
4. Make it social <br />
Lifestore, Sharepoint<br />Technology for good… Mer Social media-specifika sajter kan sättas upp!<br />
	Company internal YouTube    and social networks<br />
5. Make everything mobile<br />©2007 Gronstedt Group, Inc<br />
Death of Flash? Probably…<br />
Games and simulations <br />Podcasts<br />Mobile killer apps<br />
6. Make it fun<br />
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Ericsson presentation 17 jan 2011

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Ericsson presentation 17 jan 2011

  1. 1. Interactive, mobile & immersive learning<br />Ericsson<br />January 17, 2011<br />Dan Grönstedt,<br />vd, Gronstedt Group<br />
  2. 2. The world is changing…<br /><ul><li>500 million Facebook users
  3. 3. 80 million mobile gamers in the U.S.
  4. 4. 300,000 apps in the App Store (5,400 educational) down loaded 7 billion times</li></li></ul><li>Gronstedt Group<br /><ul><li>Gronstedt Group startades 1997 av doktor Anders Grönstedt, examen från Handelshögskolan, fd professor i marknadskommunikation vid University of Colorado.
  5. 5. Kontor i Stockholm och Denver, Colorado.
  6. 6. Kunder vi arbetat med i Sverige 2010: Ericsson, SEB, Unionen, Moderaterna, MQ och Birsta City.
  7. 7. 2007 vann vi Guld i en av världens högst rankade elearning-tävlingar, Brandon-Hall Excellence in Learning Award, i den största klassen, Custom Content.
  8. 8. En säljträning för Ericsson, som internt inom Ericsson utnämnts till den ”mest framgångsrika elearningen någonsin”. Genomfördes av 16 000 personer, mer än 100 procent av målgruppen. </li></li></ul><li>Students are changing<br />
  9. 9. Your training is not…<br />
  10. 10. “Virtual class room” <br />= “Motorized horse carriage” <br />©2006 Gronstedt Group, Inc<br />
  11. 11. The best that can be said about most eLearning:<br />Gives you the sensation of coma without the worry and inconvenience. <br />©2007 Gronstedt Group, Inc<br />©2007 Gronstedt Group, Inc<br />
  12. 12. 6 Design principles for disruptive learning<br />
  13. 13. 1. Tell a story<br />Example: Story-centered, character-rich, video-based simulations for United Healthcare division<br />
  14. 14. Webisodes shot in the “mockumentary” style of “The Office”<br />
  15. 15. Project Sales is another great example…<br />
  16. 16. Brand Basics<br />Example: Ericsson training.<br />
  17. 17. Stories can be told with professional television-style video…<br />… or do it yourself, YouTube-style video on the cheap<br />
  18. 18. Litet för att inspirera…<br />
  19. 19. Använd riktiga människor och riktiga historier!<br />
  20. 20. Tips: Trailer/reklamfilm<br />
  21. 21. 2. Gamification of everything<br />Points, badges, levels, time-pressure, challenges and rewards to engage reps.<br />
  22. 22. Gaming: America´s Army<br />
  23. 23. Gaming: NASA<br />
  24. 24. 3. Make it immersive<br />
  25. 25. Half-day hurricane shelter simulation for NYC<br />
  26. 26. Next-gen browser-based virtual worlds developed in Unity<br />
  27. 27. Role play<br />
  28. 28. Loyalist College Second Life Border Simulation<br />Loyalist College Border simulation<br />Class room<br />Virtual world<br />Virtual world<br />
  29. 29. Walk inside of products <br />
  30. 30. Drive products <br />
  31. 31. 3D data visualization <br />
  32. 32. Scale and perspective <br />
  33. 33. 4. Make it social <br />
  34. 34. Lifestore, Sharepoint<br />Technology for good… Mer Social media-specifika sajter kan sättas upp!<br />
  35. 35. Company internal YouTube and social networks<br />
  36. 36. 5. Make everything mobile<br />©2007 Gronstedt Group, Inc<br />
  37. 37. Death of Flash? Probably…<br />
  38. 38. Games and simulations <br />Podcasts<br />Mobile killer apps<br />
  39. 39. 6. Make it fun<br />
  40. 40. Och om det inte är (1) roligt, så ska det vara (2) spännande eller (3) berörande.<br />Helst två av tre!<br />
  41. 41. “First they ignore us, then they laugh at us, then they fight us, then we win." Mahatma Gandhi <br />
  42. 42. Disruptive design principles <br />Story telling<br />Game<br />3-D immersive<br />Social<br />Mobile<br />Fun<br />
  43. 43. Join our “Train for Success” meetings Thursdays noon ET<br /> Speakers from IBM, BP and DoE<br /> Facebook.com/TrainForSuccess<br />“The future is here, just not evenly distributed.” William Gibson<br />

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