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Open	
  Source	
  as	
  a	
  
Compe//ve	
  Differen/ator	
  
Ruslan	
  Meshenberg	
  
25	
  March	
  2014	
  
NeAlix	
  
Who	
  am	
  I?	
  
•  Director,	
  PlaAorm	
  Engineering	
  
•  Leading	
  NeAlixOSS	
  Program	
  
•  @rusmeshenberg	
  
Compe//ve	
  Differen/ator	
  
•  When	
  a	
  business	
  makes	
  their	
  product,	
  or	
  
service,	
  different	
  and	
  unique	
  
Open	
  Source	
  
•  Open	
  Source	
  SoNware	
  is	
  one	
  that	
  can	
  be	
  
freely	
  used,	
  changed,	
  and	
  shared	
  by	
  anyone	
  
Wait	
  a	
  minute…	
  
•  How	
  does	
  giving	
  away	
  soNware	
  for	
  free	
  create	
  
compe//ve	
  advantage	
  /	
  differen/a/on?	
  
Openness	
  vs.	
  Strategy	
  
Simon	
  Wardley	
  -­‐	
  Researcher	
  at	
  the	
  Leading	
  Edge	
  Forum	
  
Beware	
  of	
  Geeks	
  Bearing	
  GiNs:	
  Strategies	
  for	
  an	
  
Increasingly	
  Open	
  Economy	
  
Simon	
  Wardley	
  -­‐	
  Researcher	
  at	
  the	
  Leading	
  Edge	
  Forum	
  
ABOUT	
  HOW	
  NETFLIX	
  OSS	
  STARTED…	
  
	
  
	
  
First,	
  a	
  story	
  
Before	
  NeAlixOSS,	
  our	
  Open	
  Culture	
  
What’s	
  our	
  policy?	
  
Establish	
  our	
  solu/ons	
  
as	
  Best	
  Prac/ces	
  /	
  
Standards	
  
Hire,	
  Retain	
  and	
  
Engage	
  Top	
  Engineers	
  
Build	
  up	
  NeAlix	
  
Technology	
  Brand	
  
Benefit	
  from	
  a	
  shared	
  
ecosystem	
  
Goals	
  
ESTABLISHING	
  BEST	
  PRACTICES	
  
NeAlix	
  PlaAorm	
  Evolu/on	
  
Bleeding	
  Edge	
  
Innova/on	
  
Common	
  
Pa]ern	
  
Shared	
  
Pa]ern	
  
2009-­‐2010	
   2011-­‐2012	
   2013-­‐2014	
  
NeAlix	
  ended	
  up	
  several	
  years	
  ahead	
  of	
  the	
  
industry,	
  but	
  it’s	
  not	
  a	
  sustainable	
  posi/on	
  
Certainty	
  vs.	
  Ubiquity	
  
Simon	
  Wardley	
  –	
  Researcher	
  at	
  Leading	
  Edge	
  Forum	
  
Bleeding	
  Edge	
  
Innova/on	
  
Common	
  
Pa]ern	
  
Shared	
  	
  	
  	
  
Pa]ern	
  
Making	
  it	
  easy	
  to	
  follow	
  
Exploring	
  the	
  wild	
  west	
  each	
  Fme	
   vs.	
  laying	
  down	
  a	
  shared	
  route	
  
BUILDING	
  TECH	
  BRAND	
  
NeAlixOSS	
  in	
  the	
  Press	
  
Over	
  1000	
  Meetup	
  members	
  	
  
SHARED	
  ECOSYSTEM	
  
Community	
  contribu/ons	
  
•  Announced	
  March	
  2013	
  
•  $100,000	
  in	
  10	
  categories	
  
Judges	
  
Aino	
  Corry	
  
Program	
  Chair	
  for	
  Qcon/GOTO	
  
Mar/n	
  Fowler	
  
Chief	
  Scien/st	
  Thoughtworks	
  Simon	
  Wardley	
  
Strategist	
  
Yury	
  Izrailevsky	
  
VP	
  Cloud	
  NeAlix	
  
Werner	
  Vogels	
  
CTO	
  Amazon	
   Joe	
  Weinman	
  
SVP	
  Telx,	
  Author	
  “Cloudonomics”	
  
To	
  a	
  somewhat	
  mixed	
  reac/on…	
  
But	
  overall,	
  a	
  great	
  success!	
  
HIRE,	
  RETAIN,	
  ENGAGE	
  
Standard	
  hiring	
  prac/ces	
  
What	
  you	
  really	
  want	
  
Github	
  is	
  your	
  resume	
  
BONUS!	
  
Side-­‐effects	
  –	
  code	
  quality	
  
WHAT	
  IS	
  THIS	
  PLATFORM?	
  
Assump/ons	
  
•  Slowly	
  Changing	
  
•  Large	
  Scale	
  
•  Rapid	
  Change	
  
•  Large	
  Scale	
  
•  Slowly	
  Changing	
  
•  Small	
  Scale	
  
•  Rapid	
  Change	
  
•  Small	
  Scale	
  
Speed	
  
Scale	
  
Everything	
  Works	
  
Everything	
  Is	
  Broken	
  Hardware	
  Will	
  Fail	
  
SoNware	
  Will	
  Fail	
  
Enterprise	
  IT	
  
Telcos	
  
Startups	
  
Web	
  Scale	
  
NeAlix	
  Global	
  PlaAorm	
  
Cassandra	
  Replicas	
  
Zone	
  A	
  
Cassandra	
  Replicas	
  
Zone	
  B	
  
Cassandra	
  Replicas	
  
Zone	
  C	
  
Regional	
  Load	
  Balancers	
  
Cassandra	
  Replicas	
  
Zone	
  A	
  
Cassandra	
  Replicas	
  
Zone	
  B	
  
Cassandra	
  Replicas	
  
Zone	
  C	
  
Regional	
  Load	
  Balancers	
  
Manage	
  the	
  Cloud	
  
PlaAorm	
  Libraries	
  
Persistence	
  Systems	
  
Common	
  Infrastructure	
  
Effec/ve	
  and	
  happy	
  developers	
  
BIG	
  Data!	
  
In	
  use	
  by	
  many	
  companies	
  
h]p://www.meetup.com/NeAlix-­‐Open-­‐Source-­‐PlaAorm/	
  
@NeAlixOSS	
  
More	
  Use	
  Cases	
  
More	
  
Features	
  
•  From	
  pieces	
  to	
  PlaAorm	
  
•  Be]er	
  training	
  /	
  ramp	
  up	
  
•  Be]er	
  portability	
  
•  Contribu/ons	
  from	
  end	
  users	
  
•  Contribu/ons	
  from	
  vendors	
  
	
  
What’s	
  Coming	
  Next?	
  
Whole	
  is	
  greater	
  than	
  sum	
  of	
  the	
  parts	
  
Takeaways	
  
Func9onality	
  and	
  scale	
  now,	
  portability	
  later	
  
Moving	
  from	
  parts	
  to	
  a	
  plaAorm	
  
Rapid	
  Evolu9on	
  –	
  Low	
  MTBIMSH	
  
(Mean	
  Time	
  Between	
  Idea	
  and	
  Making	
  Stuff	
  Happen)	
  
	
  
hKp://neAlix.github.com	
  
@NeAlixOSS	
  
@rusmeshenberg	
  

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