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Reading Typography—Writing Typography
The document discusses the relationship between typography and writing. It argues that typography is the shaping of writing and is key to conveying information in both writing and web design. Several principles of typography for web design are outlined, asserting that web design is 95% typography and interface design is the remaining 5%.
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Reading Typography—Writing Typography
- 1.
- 2. Typography: The writing ofshapes?
- 3. Typography: The shape ofwriting?
- 5.
- 6. “Before the lawsits a gatekeeper. To this gatekeeper comes a man from the country who asks to gain entry into the law. But the gatekeeper says that he cannot grant him entry at the moment.” —Franz Kafka
- 7. As a philosophystudent I thought that “The Law” is the law of the text, in other words: “Rhetoric.”
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- 9. I believe that “Rhetoric”is to speaking what “Typography” is to writing.
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- 12. “Typography has oneplain duty before it and that is to convey information in writing.” —Emil Ruder, 1969
- 13. The form inin-formation made conscious (and consciously made) in order to convince.
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- 15. Typography is visualizing information.Webdesign is...
- 26. 5 rules for95% of Web Design
- 29. 1. Relative fontsize
- 30. 2. Active whitespace
- 31. 3. Screen friendlyline height
- 32. 4. Clear colorcontrast
- 33. 5. Discern textand images
- 34. What about theother 5%?
- 36. Web design is95% typography and a little bit of interface design
- 37. Eye Read Think Navigate Text Hand
- 38. Interface Design Information Design Typography Interaction Design Chess Information Architecture Philosophy
- 39. “Typography has oneplain duty before it and that is to convey information in writing.” —Emil Ruder, 1969
- 40. How much reading is in writing?
- 41. Eye Read Think Write Text Navigate Hand
- 44.
- 45. 1. Relative fontsize
- 46. 2. Active whitespace
- 47. 3. Screen friendlyline height
- 48. 4. Clear colorcontrast
- 49. 5. Discern textand images
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- 56.
- 57. The Soup NaziRules
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- 63. E. No FumblingWith Type!
- 64. F. No Breadfor You!
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