According to Ormax Media Report, Print remains the most credible medium for news. Television and digital media have shown a drop in credibility since the last track in September 2020.
As per the report, 2023 became the first-ever year to cross this mark at the India box office, surpassing 2019 (`10,948 Cr). It witnessed a healthy 15% growth over 2022. Jawan was the highest-grossing film of 2023, with a gross box office of `734 crore.
An overview including trends & analysis thereof, of the Indian Media & Entertainment industry in 2022, and its key segments, namely Film, TV, OTT/Digital, Gaming, Animation, VFX, Sports, Events, Music, Radio, etc.
Trends & Analysis of the Past, Present & Future of the Indian Media & Entertainment industry as of 2019, covering areas of Film, TV, OTT, Animation, VFX, Music, Radio, Gaming & Sports...
Trends & Analysis of the Past, Present & Future of the Indian Media & Entertainment industry as of 2019, covering areas of Film, TV, OTT, Animation, VFX, Music, Radio, Gaming, Sports & E-Sports...
An overview of the Indian Media & Entertainment industry and its key segments of TV, OTT/Digital, Film, Gaming, Animation, VFX, Radio, Music, Events and other aspects...
Deviprasad Goenka Management college of Media Studies
http://www.dgmcms.org.in/
Subject:BRAND BUILDING
Lesson : Film exhibition
Faculty Name: Vishal Desai
Overview, Trends & Analysis of the Indian Media & Entertainment industry as of Jan 2020.
P.S. The impact of the lockdown has not been built into the 2020 & beyond numbers...
The Indian film industry is the largest in the world in terms of number of films produced with between 1.500 to 2.000 films produced every year in more than 20 languages. In terms of revenue, the industry has gross box office realizations of $2.1 billion which is expected to grow at 11% CAGR reaching $3.7 billion by 2020.
Trends & Analysis of the Past, Present & Future of the Indian Film, TV, Digital, Animation, Music, Radio, Media & Entertainment Industry as of July 2018.
Deloitte Gen Z Millennial Survey 2024_India_Full length report_.pdfSocial Samosa
The campaign, featuring messages like 'A vow of celibacy is not the answer' and 'Thou shalt not give up on dating and become a nun,' drew widespread condemnation, with netizens expressing their disappointment and frustration on social media.
The report showcases that in 2023, Maharashtra ranked first in BFSI sector ad volumes with a 20% share, while on digital platforms, AMFI was the top advertiser, accounting for 8% of total ad impressions in the BFSI sector.
Honasa Consumer Ltd's report titled, 'Driven by Purpose' outlines the significant impact of various purpose-driven initiatives in terms of economic development, environmental stewardship, and community empowerment.
WebEngage's report found D2C and E-Commerce sectors accounting for 35.8% of respondents, reflecting the growing focus on customer retention for long-term profitability and the increasing demand for retention marketing talent.
As per the report, 2023 became the first-ever year to cross this mark at the India box office, surpassing 2019 (`10,948 Cr). It witnessed a healthy 15% growth over 2022. Jawan was the highest-grossing film of 2023, with a gross box office of `734 crore.
An overview including trends & analysis thereof, of the Indian Media & Entertainment industry in 2022, and its key segments, namely Film, TV, OTT/Digital, Gaming, Animation, VFX, Sports, Events, Music, Radio, etc.
Trends & Analysis of the Past, Present & Future of the Indian Media & Entertainment industry as of 2019, covering areas of Film, TV, OTT, Animation, VFX, Music, Radio, Gaming & Sports...
Trends & Analysis of the Past, Present & Future of the Indian Media & Entertainment industry as of 2019, covering areas of Film, TV, OTT, Animation, VFX, Music, Radio, Gaming, Sports & E-Sports...
An overview of the Indian Media & Entertainment industry and its key segments of TV, OTT/Digital, Film, Gaming, Animation, VFX, Radio, Music, Events and other aspects...
Deviprasad Goenka Management college of Media Studies
http://www.dgmcms.org.in/
Subject:BRAND BUILDING
Lesson : Film exhibition
Faculty Name: Vishal Desai
Overview, Trends & Analysis of the Indian Media & Entertainment industry as of Jan 2020.
P.S. The impact of the lockdown has not been built into the 2020 & beyond numbers...
The Indian film industry is the largest in the world in terms of number of films produced with between 1.500 to 2.000 films produced every year in more than 20 languages. In terms of revenue, the industry has gross box office realizations of $2.1 billion which is expected to grow at 11% CAGR reaching $3.7 billion by 2020.
Trends & Analysis of the Past, Present & Future of the Indian Film, TV, Digital, Animation, Music, Radio, Media & Entertainment Industry as of July 2018.
Deloitte Gen Z Millennial Survey 2024_India_Full length report_.pdfSocial Samosa
The campaign, featuring messages like 'A vow of celibacy is not the answer' and 'Thou shalt not give up on dating and become a nun,' drew widespread condemnation, with netizens expressing their disappointment and frustration on social media.
The report showcases that in 2023, Maharashtra ranked first in BFSI sector ad volumes with a 20% share, while on digital platforms, AMFI was the top advertiser, accounting for 8% of total ad impressions in the BFSI sector.
Honasa Consumer Ltd's report titled, 'Driven by Purpose' outlines the significant impact of various purpose-driven initiatives in terms of economic development, environmental stewardship, and community empowerment.
WebEngage's report found D2C and E-Commerce sectors accounting for 35.8% of respondents, reflecting the growing focus on customer retention for long-term profitability and the increasing demand for retention marketing talent.
TAM Sports_IPL 17 Till Match 37_Celebrity Endorsement _Report.pdfSocial Samosa
During IPL 17, the top five categories and advertisers accounted for 75% and 65% of ad volume shares of celebrity-endorsed ads with Sporta Technologies being the top advertiser & Ecom-gaming being the leading category.
Social Samosa Guidebook for SAMMIES 2024.pdfSocial Samosa
Social Samosa is back with the sixth edition of the Best Social Media Brands Awards #SAMMIE2024 where we highlight the brands excelling in social media with innovative campaigns with strong engagement.
Kantar AI Summit- Under Embargo till Wednesday, 24th April 2024, 4 PM, IST.pdfSocial Samosa
According to the Kantar AI Report, India's AI user base is 724 million and is projected to grow 6% year over year, with users engaging in AI features like image filters, personalized recommendations, and smart devices.
TAM AdEx 2023 Cross Media Advertising Recap - Auto SectorSocial Samosa
TAM AdEx's recent report -- '2023 Cross Media Advertising Recap - Auto Sector' summarizes ad volumes in the Auto sector across TV, Print, Digital, and Radio for 2023.
TAM Sports IPL 17 Advertising Report- M01 - M23Social Samosa
During IPL 17 (2024), the count of categories and advertisers increased by 65% and 37% compared to IPL 16 (2023). Among the top five Categories in IPL 17, two were from the Food & Beverages Sector. Ecom-Gaming led the list of top categories.
During IPL 17 (2024), the count of categories and advertisers increased by 63% and 26% compared to IPL 16 (2023). Among the top five Categories in IPL 17, two were from the Food & Beverages Sector. Ecom-Gaming led the list of top categories.
TAM AdEx - 2023 Cross Media Advertising Recap - FMCG Sector.pdfSocial Samosa
TAM AdEx's recent report summarizes ad volumes in the FMCG sector across TV, Print, Digital, and Radio for 2023. Titled '2023 Cross Media Advertising Recap - FMCG Sector', the report provides an overview of advertising trends.
Ecom-Gaming maintained its top position throughout all the seven matches of IPL 17. The top five categories in IPL 17 together had 52% share of ad volumes. The count of advertisers increased by 28% during IPL 17 over IPL 16.
Media and Internet Preview Q4FY24 Elara CSocial Samosa
Zomato is expected to continue its growth trajectory in Q4FY24, with a projected 54% YoY revenue increase. PVR Inox is expected to witness a 13.3% YoY growth in box office revenue and a 20.8% YoY surge in food and beverages revenue.
As per the report, B2B sellers in India increasingly rely on AI for tasks like prospect research and lead generation, with 90% seeing it as crucial for future success.
Brand Trust Report 2024 TRA Report ListingsSocial Samosa
The 2024 Brand Trust Report (BTR) by TRA, based on insights from 2,500+ consumer influencers across 16 cities, measures consumer buying Intention with over 90,000 interviews conducted in the past 13 years.
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdfSocial Samosa
Services and Computers sectors retained their first and second positions. Amazon Online India maintained its first position in the top advertisers list. There was a surge of 71% in ad impressions during Oct-Dec’23 over Jan-Mar’23.
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Compared to the overall 2023 daily install average during the IPL season, mobile apps overall and streaming apps witnessed 13% and 45% greater installs respectively. The largest retention was in games, up three percentage points from 21% to 24%.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
2. • The pandemic severely impact the Indian box office in 2020 & 2021, with the cumulative gross box office from two
years being just ` 5,757 Cr, which is more than ` 5,000 Cr lower than what the Indian film industry grossed in 2019
alone
• 2020 saw an 81% drop in box office collections vis-à-vis 2019. Aided by the last quarter (Oct-Dec), 2021 registered a
recovery and closed at Rs. 3,701 Cr, vis-à-vis just Rs. 2,056 Cr in 2020
• Of the eight quarters in 2020 & 2021, three were washouts because of theatres being closed, and two others showed
negligible business. Jan-Mar 2020, Jan-Mar 2021 and Oct-Dec 2021 contributed to 87% of the gross box office from
2020 & 2021 put together
• Footfalls dropped from 103.0 Cr in 2019 to 22.5 Cr in 2020, before recovering to 42.7 Cr in 2021
Executive Summary (1/2)
3. • With very few major Hindi releases in the pandemic years, Hindi cinema’s share of box office fell from 44% in 2019 to
just 27% in 2020-21. Hollywood also saw a drop in share from 15% to 11%
• The four South languages showed better performance than Hindi and Hollywood, aided by major releases when
theatres were open. Their contribution to domestic box office increase from 36% in 2019 to 59% in 2020-21
• Telugu cinema was the strongest industry in the pandemic years, with 28% share of box office in 2020-21. Of the top
10 films across the two years, four came from the Telugu industry
• The top 5 films of 2020-21 (cumulative box office across languages) were: Tanhaji, Pushpa, Spider-Man: No Way
Home, Sooryavanshi & Ala Vaikunthapurramuloo
Executive Summary (2/2)
4. Domestic Box Office
With the pandemic impacting a large part of 2020, Gross Domestic Box Office saw a steep fall of 81%.
The last quarter of 2021 witnessed a recovery, resulting in the year crossing the ` 3,500 Cr mark.
8,315 8,649
9,630 9,810
10,948
2,056
3,701
0
2,000
4,000
6,000
8,000
10,000
12,000
2015 2016 2017 2018 2019 2020 2021
Gross Box Office (` Cr)
5. Domestic Footfalls
2019 had seen a record 103 Cr footfalls, but that momentum was halted by the onset of the pandemic in March 2020.
90.3 90.1
101.0
94.5
103.0
22.5
42.7
0
20
40
60
80
100
120
2015 2016 2017 2018 2019 2020 2021
in Crore
6. Quarterly Box Office
The last quarter of 2021 was the best quarter since 2019, with the gross box office crossing the ` 2,000 Cr mark again.
Just two quarters (Jan-Mar 2020 & Oct-Dec 2021) account for 70% of the cumulative box office of 2020 & 2021.
2,141
2,576
2,066
3,027
2,614 2,539
2,754
3,040
1,992
0 0 64
1,023
308 348
2,021
0
800
1,600
2,400
3,200
Jan-Mar Apr-Jun Jul-Sep Oct-Dec
Gross Box Office (` Cr)
2018 2019 2020 2021
7. Box Office Share by Language
Because of more big-ticket releases compared to Hindi and Hollywood, Telugu and Tamil languages saw an increase in their contribution to
total domestic box office in 2020-21, with Telugu emerging has the biggest language in this period.
45 44 41 45 44
27
14 14 19 14 13
29
15 12 12 13 13 17
11 13 11 12 15 11
15 17 17 16 15 16
0%
20%
40%
60%
80%
100%
2015 2016 2017 2018 2019 2020-21 (Cum.)
Hindi Telugu Tamil Hollywood* Others *Hollywood includes all language versions
8. Box Office by Language
All four South languages
garnered a higher share of the
total domestic BO in the
pandemic years, with a
combined share of 59%, vis-à-
vis 36% in 2019.
Telugu is the only language in
which the combined BO of
2020 & 2021 exceeded the
2019 number.
Gross BO figures in ` Cr
*Hollywood includes all language versions
Language
Gross BO
(2019)
Gross BO
(2020-21 Cum.)
% Share
(2019)
% Share
(2020-21 Cum.)
Hindi 4,831 1,534 44 27
Telugu 1,404 1,648 13 29
Tamil 1,460 985 13 17
Hollywood* 1,595 632 15 11
Kannada 522 414 5 7
Malayalam 604 334 5 6
Punjabi 249 110 2 2
Bengali 62 36 1 1
Marathi 111 31 1 1
Gujarati 62 14 1 0
Others 48 18 0 0
9. Average Ticket Price (`)
The change in taxation and the growth in Hollywood BO was a major driver of ATP rise in 2018 & 2019. ATP is lower in the pandemic years
because of higher contribution from the South markets, which have a lower operating ATP than Hindi & Hollywood.
92
96 95
104 106
91
87
50
75
100
125
2015 2016 2017 2018 2019 2020 2021
10. ATP (`) by Language
ATP in most languages remained at the 2019 level in 2020 & 2021.
However, the overall ATP dropped from 106 to 88 because of drop in the BO share of Hindi + Hollywood from 59% to 38%.
163
142
96 95
106
93
78
72 77 75
69 74
161
145
96 93 88 88
82
76 71 68 68 65
25
75
125
175
Hollywood* Hindi Punjabi Bengali All India Marathi Gujarati Kannada Telugu Tamil Others Malayalam
2019 2020-21
*Hollywood includes all language versions
11. Top 10 Films (2020 & 2021)
126
131
156
182
197
204
227
249
304
320
0 50 100 150 200 250 300 350
83
Vakeel Saab
Sarileru Neekevvaru
Darbar
Master
Ala Vaikunthapurramuloo
Sooryavanshi
Spider-Man: No Way Home
Pushpa: The Rise - Part 1
Tanhaji 3D - The Unsung Warrior
Gross Box Office (` Cr)
The top 10 combined list for
2020 & 2021 comprises of four
Telugu films, three Hindi films,
two Tamil films and one
Hollywood film.
With 6 out of 10 films in the list
(and Annaatthe at no. 11 by a
narrow margin), the pandemic
period marked the dominance of
South cinema at the Indian box
office.
Cumulative BO of each film in all languages in which it was released
17. Hollywood: India Box Office
After a washout year in 2020, Hollywood BO saw good recovery in 2021, primarily because of Spider-Man: No Way Home grossing ` 250 Cr,
followed by Godzilla vs. Kong and other MCU films like Eternals, Venom: Let There Be Carnage & Shang-Chi.
525
648
917
1,117 1,065
1,222
1,595
86
546
0
400
800
1,200
1,600
2013 2014 2015 2016 2017 2018 2019 2020 2021
Gross Box Office (` Cr)
19. Hollywood: India Footfalls
Hollywood footfalls in India dropped below the 1 Cr mark in 2020, in which the biggest film (Wonder Woman: 1984)
grossed only ` 16 Cr (1.1 Mn footfalls).
4.1
4.8
6.5
7.7 7.5
8.0
9.8
0.6
3.4
0.0
2.0
4.0
6.0
8.0
10.0
2013 2014 2015 2016 2017 2018 2019 2020 2021
in Crore
21. Telugu: Domestic Box Office
Despite the severe impact of the pandemic, Telugu BO grossed above ` 1,100 Cr in 2021, not much lower than the operating levels
in the 2015-2019 period (with the exception of 2017, when Bahubali 2 released).
869
1,014
1,214 1,249
1,865
1,384 1,404
522
1,126
0
500
1,000
1,500
2,000
2013 2014 2015 2016 2017 2018 2019 2020 2021
Gross Box Office (` Cr)
22. Telugu: Domestic Footfalls
At 16.1 Cr, Telugu footfalls in 2021 were only a notch lower than Tamil, Hindi & Hollywood footfalls in the same year put together.
13.8
15.6
18.4 18.1
25.2
18.6 18.2
7.3
16.1
0.0
6.0
12.0
18.0
24.0
30.0
2013 2014 2015 2016 2017 2018 2019 2020 2021
in Crore
24. Tamil: Domestic Box Office
In comparison with Telugu, recovery of Tamil box office was somewhat muted in 2021, which closed at 45% of the 2019 level, vis-à-vis the
same proportion being 80% for Telugu.
1,120
932
1,211
996
1,191
1,283
1,460
324
661
0
300
600
900
1,200
1,500
2013 2014 2015 2016 2017 2018 2019 2020 2021
Gross Box Office (` Cr)
25. Tamil: Domestic Footfalls
In the absence of any ` 150+ Cr Gross BO or 2+ Cr footfalls films except Master, Tamil BO’s recovery was subdued.
17.2
14.1
18.1
14.0
16.3 16.8
19.4
4.8
9.6
0.0
5.0
10.0
15.0
20.0
2013 2014 2015 2016 2017 2018 2019 2020 2021
in Crore
27. Kannada: Domestic Box Office
After negligible box office in 2020, Kannada box office staged good recovery in 2021, on the back of films
like Roberrt, Yuvarathnaa, Pogaru & Kotigobba 3.
342
531
430
383
522
41
373
0
200
400
600
2015 2016 2017 2018 2019 2020 2021
Gross Box Office (` Cr)
28. Kannada: Domestic Footfalls
In 2021, Kannada footfalls recovered to almost touch the 5 Cr mark, not too far behind the 2018 level.
5.7
8.5
6.9
5.5
7.3
0.6
4.8
0.0
2.5
5.0
7.5
10.0
2015 2016 2017 2018 2019 2020 2021
in Crore
30. Malayalam: Domestic Box Office
While Malayalam cinema has witnessed buzz and appreciation on streaming platforms during the pandemic, the box office remained low in
2020 & 2021. Kerala Government’s COVID policies being more stringent than other South Indian states was a key factor.
477
563
712
515
604
147
187
0
200
400
600
800
2015 2016 2017 2018 2019 2020 2021
Gross Box Office (` Cr)
31. Malayalam: Domestic Footfalls
Malayalam BO had seen higher footfalls than Kannada every year since 2017.
However, Kannada footfalls surged ahead of Malayalam in 2021.
7.0
8.3
10.5
7.3
8.2
2.3 2.8
0.0
3.0
6.0
9.0
12.0
2015 2016 2017 2018 2019 2020 2021
in Crore
33. Punjabi: Domestic Box Office
Till the pandemic put the brakes on its growth, Punjabi cinema had been on an ascendancy since 2016,
with every year registering higher BO than the previous year.
99
122
167
220
249
19
91
0
60
120
180
240
300
2015 2016 2017 2018 2019 2020 2021
Gross Box Office (` Cr)
34. Punjabi: Domestic Footfalls
After three consecutive years of 2+ Cr footfalls, Punjabi cinema fell below the 1 Cr mark during the pandemic years. However, 2021 saw good
momentum in the later half, with three films (Honsla Rakh, Qismat 2 and Chal Mera Putt 3) generating good footfalls.
1.1
1.4
2.3 2.2
2.5
0.2
0.9
0.0
1.0
2.0
3.0
2015 2016 2017 2018 2019 2020 2021
in Crore
36. Bengali: Domestic Box Office
After a strong year in 2017, led by Amazon Obhijaan, Bengali BO had been on a decline leading up to the pandemic.
With negligible BO in 2020-21, recovery to 50 Cr+ levels will be a challenge in 2022.
83 70
152
93
62
18 17
0
60
120
180
240
300
2015 2016 2017 2018 2019 2020 2021
Gross Box Office (` Cr)
37. Bengali: Domestic Footfalls
The implementation of GST resulted in an increase in ATP from mid-2017, negatively impacting footfalls for Bengali cinema.
1.0
0.9
1.4
0.9
0.7
0.2 0.2
0.0
1.0
2.0
2015 2016 2017 2018 2019 2020 2021
in Crore
39. Marathi: Domestic Box Office
Marathi cinema was struggling with structural issues in any case, leading to inconsistent BO performance. The pandemic has brought the
category to negligible levels, from where it will need to rebuild.
192 190
117
203
111
8
23
0
50
100
150
200
250
2015 2016 2017 2018 2019 2020 2021
Gross Box Office (` Cr)
40. Marathi: Domestic Footfalls
Marathi cinema’s peak footfalls date back to 2015. Implementation of GST in mid-2017, resulting in higher ATP for the consumer,
was one of the factors that contributed towards the decline in footfalls over time.
2.5
2.3
1.0
1.9
1.2
0.1
0.3
0.0
1.0
2.0
3.0
2015 2016 2017 2018 2019 2020 2021
in Crore
41. All box office data in this report has been compiled and analysed using information collected from
various credible industry sources, such as producers, distributors, exhibitors and trade analysts. All
figures in this report should be considered as estimates, which may vary vis-a-vis actuals by upto 5%
for the Hindi, Hollywood, Telugu & Tamil, and by upto 10% for other languages.
Collections reported for a particular calendar year include collections of all films released that year,
including the part that may have come from early weeks of the next calendar year.
Methodology