The document provides tips for businesses on how to influence buyers and customers through positive user experiences. It recommends focusing on delivering great experiences both online and offline, providing entertaining and informative content to keep people engaged, sharing valuable knowledge with customers, fostering a sense of inclusion, acknowledging customer contributions, appealing to people's desire to associate with appealing brands, enabling interactions through various platforms and media, and helping customers feel successful.

1. how to
win and
buyers influence
with your
friends
own
delightful
brand!
and

2. people want...
Great Experiences
Online, in the store, at the counter, in your bar or restaurant, at the cash register,
on your website, in your apps, on the phone and at events... you have to plan the
experience you want people to leave with and share with friends!
Sources of Entertainment
Fun and informative events, online and in person, and easy-to-navigate websites
with interesting content, videos & images to look at and share, amusing posts, all
serve to entertain people so they have reason to return.
Knowledge to Look Smarter
The more value you bring, the more return visits you’ll get... to a store, website,
blog, print publication or digital application.
Inclusion in Circles of Coolness
People want to be with others they find cool, whether a brand, celebrity or
awesome cause... include them to create brand advocates for life!
Acknowledgment of Contributions
When customers and prospects give you unsolicited feedback or leave a message in
response to something you asked, they seek to be recognized. Don’t ignore them!
Appeal by Association
Appealing brands are represented with clever/smart/awesome aspects and fans like
to feel appealing by association, which then prompts them to share about the brand.
Interactions with People, Products & Devices
Why do people spend all day on social networks or playing games? They want
something to do! Give it to them with a mobile site, games & contests online, with
competitions, by asking for reviews & ratings and with live online entertainment!
To Feel Successful
At the end of the day, we all want to just feel like we’re succeeding in life. Enable
success with the people who purchase from you or use your products.
what’s your user experience?

3. tools we use to shape
your users experiences
Design & Development
Websites & Microsites
Corporate WordPress Sites
BuddyPress Communities
Email Design & Landing Pages
Ecommerce Sites
Mobile Sites & Apps
Custom Tumblr Development
Assessments & Optimization
Social ID™ Assessment
Social Media Optimization
Buying Assessment (Retail/Virtual)
Visual Merchandising (Retail/Virtual)
User Experience Assessment
Field Studies & Usability Testing
Brand Presence & Entertainment
Brand Identity or Improvement
Product Line Identity
Twitter Events & Promotions
Facebook Pages & Contests
Live Online Events!
Commercial Photography
Print Design for Signage, Menus,
Marketing Collateral, Tradeshows,
Packaging, Merchandise & More

4. find us online...
fast facts tweet us @freshid
FOUNDED BY
CEO Kristi Colvin in Houston, Texas in April 2003 facebook.com/freshid
(Originally named Fresh Pages, from 1997-2001)
pinterest.com/freshid
STAFF + CONTRACTORS
6 Staff, 4-6 regular contractors linkedin.com/company/fresh-id
ABOUT FRESH ID youtube.com/freshinspiration
Fresh ID is a woman-owned micro-business with 6 full
& part-time people on staff and contractors/partners
used to scale projects or to provide speciality services email us at info@freshid.com
such as commercial photography, video production,
ecommerce & mobile solutions. see what we do at freshid.com
OFFICES
Fresh ID relocated to the Crossroads downtown in
Kansas City in 2010 and you can find us at 18th & Oak:
Fresh ID, LLC Tweet @freshid
400 E 18th Street Call 816-359-3554
Kansas City, MO 64108 Email info@freshid.com
KEY SERVICES
Fresh ID serves clients around the world with creative
design, development, social media promotion and live
event technology & promotion. Our goal is to expand
your brand. (Or your client’s brands – we are some
agencies best-kept secret for project execution.)
expand your brand
SOME OF OUR CLIENTS
Kansas City Chiefs Sporting Kansas City
John Deere United Bakery Equipment
Heartland Foodworks Colby & Megan Garrelts 8183
Quickie Chick LifeTiles
Uncommon Relics Pandolfi’s Deli
Airport Life MERIL
Red Chair Group LikeMinds Conference
Publisher’s Clearing House Visual CV
400 E 18TH
learn more at freshid.com