Orientation

2
[PRESENTER NAME]
[TITLE]
[ORGANZATION]
[EMAIL]
[PRESENTER NAME]
[TITLE]
[ORGANZATION]
[EMAIL]
PICTURE PICTURE

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Introduce yourself:
• Name
• Organization
• Position
• Using sticky notes — write down successes
you’ve had in engaging volunteers

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By the end of this session, you will understand:
• Service Enterprise history and background
• Service Enterprise concepts, characteristics and value
• Service Enterprise goals, processes and model
• Service Enterprise Diagnostic

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Click to access video
https://youtu.be/xvSO9oreIM4

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“We can find meaning and reward by serving some higher
purpose than ourselves, a shining purpose, the illumination
of a thousand points of light…we all have something to
give.”
President George H.W. Bush
Founder, Points of Light

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Points of Light’s mission is to inspire, equip and mobilize people to take
action that changes the world.
Points of Light envisions a society where it is easy for people to support
causes they care about to accelerate solving the world’s greatest problems.

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• Signature Events & Days of Service: Points of Light Conference (every June), Martin
Luther King Jr. Day of Service, Good Deeds Day, Global Volunteer Month, National
Volunteer Week, The George H.W. Bush Points of Light Awards Gala, Family Volunteer
Day
• Recognition Programs: The Daily Point of Light, President’s Volunteer Service Award
(PVSA), Women of Worth, youth grants, Disney Rewards for Family Volunteers, The Civic
50, The Extra Mile (national monument) , The George H.W. Bush Points of Light Awards
• Network Convenings: Global Network gathering, regional gatherings
• Skills-Based Volunteering: custom corporate solutions for their employees
• Digital Solutions: All for Good
• Training Programs: Service Enterprise, Volunteer Management Training Series (VMTS)

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2009–10 Reimagining Service research begins
2011 CaliforniaVolunteers begins to develop Service Enterprise
2012
Points of Light and Reimagining Service partner to further
develop Service Enterprise
2013
Points of Light scales Service Enterprise to 11 states and
certifies 60+ organizations
2014-Present
Points of Light scales Service Enterprise to 22 states and
certifies 550+ organizations

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Research, Concepts, & Characteristics

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Principle #1
Volunteer
Ecosystem
Principle #2
Make it Core
Principle #3
True Community
Needs
Principle #4
Need to Invest

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An organization that
fundamentally leverages
volunteers and their skills to
achieve its social mission.

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% of Nonprofits by CCAT Volunteer
Management Score Category
18% 17%
Strong
(>= 240)
Weak
(<190)
Satisfactory
(190–240)
64%
<15% of organizations operate as
Service Enterprises
*Does not total to 100% due to rounding.

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6%
8%
13%
21%
25%
26%
27%
30%
Balancing skilled and unskilled
Clarifying roles
Resourcing
Recruiting
Developing
Retaining
Supervising
Valuing Volunteers/Appreciation
This chart shows the percentage of CEOs who rated their organizations as
“effective” at each of these elements of volunteer management.
Source: TCC Group’s CCAT Study for Reimagining Service, April 2009

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Research by TCC Group found that there were top performers
in volunteer management and organizational performance.
These organizations represented 11% of nonprofits in the
country.
They called these top performers
Service Enterprises.
What were the key findings that defined
Service Enterprises?

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All organizational capacities are
significantly and markedly stronger for
nonprofits with a strong volunteer
management model.

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When organizations engage and manage
any number of volunteers well, they are
significantly better led and managed.

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Service Enterprises not only lead and
manage better, they are significantly more
adaptable, sustainable and capable of
going to scale.

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Operating as a Service Enterprise requires
strong and well-developed human
resources management practices.

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Organizations that engage volunteers are
equally as effective as their peers without
volunteers, but at almost half the
median budget.

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The goal of Service Enterprise is to strengthen the capacity
of organizations to strategically and effectively engage
volunteers to address community needs.

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This is accomplished by:
• Utilizing organizational assets to strengthen the organization's capacity
• Building leadership buy-in for effective volunteer engagement
• Strengthening well-developed human resource management practices for staff
and volunteers
• Accelerating change using a nationally recognized theory of change model
• Developing a collaborative, supportive cohort with other participating
organizations for peer support and learning — relationships that last long after
training ends

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The model is a holistic and customized change management approach to help organizations gain a greater
return on volunteer investment and better achieve their mission.

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[DATES]
2 hours
[DATES]
30 min/user
[DATES]
2 hours
[DATES]
16 hours training
5-10 hours coaching
[DATES]
3 hours

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Minimum of three senior leaders in the organization (Executive Director/CEO) are required
to take the SED
A senior leader is defined as someone in the organization (staff, volunteer and potentially
a board member) who has oversight and manages resources to include human capital,
financial resources and materials. The total number of respondents will vary based on the
following criteria:
• Structure of the organizational leadership
• Number of programs
• Number of locations
• Number of employees in the organization

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[DATES]
2 hours
[DATES]
30 min/user
[DATES]
2 hours
[DATES]
16 hours training
5-10 hours coaching
[DATES]
3 hours

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[DATES]
2 hours
[DATES]
30 min/user
[DATES]
2 hours
[DATES]
16 hours training
5-10 hours coaching
[DATES]
3 hours

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Following SED, training and coaching leading up to certification, SE
Organizations:
• Create a culture of volunteerism through change management
• Build capacity by engaging volunteers throughout the organization
• Engage senior leadership from beginning of process and demonstrate a strong
return on volunteer engagement investment

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[DATES]
2 hours
[DATES]
30 min/user
[DATES]
2 hours
[DATES]
16 hours training
5-10 hours coaching
[DATES]
3 hours

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Required Choose Five
 Planning & Development
 Leadership Support
 Effective Training
 Partnering to Extend Reach
 Resource Allocation
 Funding
 Outreach
 Tracking & Evaluation
 Technology & Communications
 Onboarding & Supervision

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[DATES]
2 hours
[DATES]
30 min/user
[DATES]
2 hours
[DATES]
16 hours training
5-10 hours coaching
[DATES]
3 hours

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• Identify specific ways that it demonstrates the
characteristics of a Service Enterprise
• Video:
https://www.pointsoflight.org/resources/servi
ce-enterprise-case-study-downtown-womens-
center-los-angeles/

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1. All organizational capacities are significantly
and markedly stronger for nonprofits with
a strong volunteer management model.
2. When organizations engage and manage any
number of volunteers well, they are
significantly better led and managed.
3. Service Enterprises not only lead and
manage better, they are significantly more
adaptable, sustainable and capable of
going to scale.
4. Operating as a Service Enterprise requires
strong and well-developed human
resources management practices.
5. Organizations that engage volunteers are
equally as effective as their peers without
volunteers, but at almost half the median
budget.

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“It’s not about getting a seat at the leadership table. It’s
about inviting leadership to your table.”
Aimee Kane, City of Boulder

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PRESENTED TO THE UJA-FEDERATION OF NEW YORK | APRIL 11, 2019
SBH COMMUNITY SERVICE NETWORK, INC.

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Date Activity/Session
INSERT DATE Service Enterprise Diagnostic (SED)
INSERT DATE Training #1
INSERT DATE FILL IN ITEMS SPECIFIC TO YOUR PROGRAM

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Diagnostic (SED)
Post Orientation
Administrator Orientation

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• Identify SED administrator at each organization
• Hub works with organization to identify who should take the SED
• Administrator is provided a link by the Hub to the SED portal
• Administrator inputs contact information for individuals taking the SED
• Each participant gets a link and goes onto the SED portal to complete the survey
• Administrator ensures all participants complete the assessment within 2-weeks
• After everyone has taken the SED, Hub reviews report and schedules 2-hour SED debrief
meeting

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• Minimum of three senior leaders in the organization (Executive Director/CEO) are
required to take the SED.
• A senior leader is defined as someone in the organization (staff, volunteer and
potentially a board member) who has oversight and manages resources to include
human capital, financial resources and materials. The total number of respondents will
vary based on the following criteria:
• Structure of the organizational leadership
• Number of programs
• Number of locations
• Number of employees in the organization

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Type Description
Direct
Program
Any volunteer activity that directly works with the community
beneficiaries and/or constituents of your organization’s programs
Operation Any volunteer providing support for an organization’s non-programmatic
operational, administrative or management functions
One-time Any volunteer who volunteers once
Episodic Any volunteer who serves for a pre-defined length of time or until they
complete a well-defined project
Regular Any volunteer who serves regularly, without a pre-defined service end
date
Leadership Any volunteer who serves as Board members and fundraising volunteers

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“The solution to each problem that confronts us begins with
an individual who steps forward and who says, ‘I can help.’”
President George H.W. Bush

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Training: 16 hours
+ homework
Diagnostic: 30 min/user
Coaching + Guiding Coalition
Certification: 3 hours
SED Debrief: 2 hours
Orientation: 2 hours
Application: 30 min
ContinuousImprovement
Orientation
• 2 hours
• [DATE(S)]
• [OBJECTIVES]

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Training: 16 hours
+ homework
Application: 30 min
SED Debrief
• 2 hours
• [DATE(S)]
• [OBJECTIVES]

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Training: 16 hours
+ homework
Application: 30 min
Training
• 16 hours
• [DATE(S)]
• [OBJECTIVES]

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Training: 16 hours
+ homework
Application: 30 min
Coaching
• 5-10 hours
• [Cohort Date(s)]
• [Primary goals]
• [DATE(S)]
• [OBJECTIVES]

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Training: 16 hours
+ homework
Application: 30 min
Certification
• 3 hours
• [DATE(S)]
• [OBJECTIVES]

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Training: 16 hours
+ homework
Application: 30 min
Continuous Improvement
• [OBJECTIVES]

O V E R V I E W
• Established in 1989 by the late President George H.W. Bush during his
presidency, the Daily Point of Light Award recognizes extraordinary
volunteers who are donating their time and talent to better their
communities.
• Individuals are recognized every week of the year, Monday-Friday
• Today, more than 6,600 “points of light” have been recognized
• Some of the award criteria includes:
• Award nominees must be legal U.S. residents
• Volunteer activities must be unpaid and cannot include court-
ordered community service
• Volunteer service must last for six uninterrupted months and still be
ongoing (except disaster relief work)
• Work should demonstrate real impact from the activity
• Activity must meet a community need or concern
• Nominee must have sustainability plans for their activity (ex. working
with community organizations to continue their work, empowering
service recipients to continue their work, etc.).

Points of Light Administers the PVSA program on behalf of the
Corporation for National and Community Service since its
inception in 2003
Award criteria
• U.S. Citizen or lawful permanent resident
• Individual must be at least 5 years old
• Complete eligible service within a 12-month period
(for annual Bronze, Silver, and Gold Awards) and over
a lifetime (for Lifetime Achievement Awards)
Hours Required to Earn Awards in Each Age Group
Age Group Bronze Silver Gold
Lifetime Achievement
Award*
Kids (5–10 years old) 26–49 hours 50–74 hours 75+ hours 4,000+ hours
Teens (11–15) 50–74 hours 75–99 hours 100+ hours 4,000+ hours
Young Adults (16–25)
100–174
hours
175–249 hours 250+ hours 4,000+ hours
Adults (26+)
100–249
hours
250–499 hours 500+ hours 4,000+ hours
O V E R V I E W

Check out the generationOn website for current and additional
grants
C&S Grocer
• A call to action, igniting the passion of kids & teens
to tackle issues of hunger in their community.
• Make Your Mark on Hunger Campaign; challenges
kids & teens to fight hunger through a 5-hour
Service Marathon to alleviate hunger.
• 10 $500 grants to youth and/or organizations in
certain U.S. locations are available
Disney Family Volunteer Day
• Family Volunteer Day is the second to last Saturday
in November
• $1,000 grants to nonprofits and schools to host
family volunteer projects
Disney NYC
• 30 $500 grants to schools and nonprofits supporting
youth in the NYC area
Warner Bros Scooby-Doo DOO GOOD
• $250 grants to adult facilitators around the country
to engage youth in a service project addressing
issues related to the environment, hunger or animal
welfare.
O V E R V I E W

• The Women of Worth are a group of women who are true to
their passion of making their local communities better via
volunteerism.
• Points of Light has consulted for L’Oréal Paris USA since 2005
• 10 WOW are selected annually
• L’Oréal Paris USA makes a $10,000 donation on
behalf of each honoree to a charitable organization of
her choice & an all-expense paid trip to NYC to be
recognized at an Awards Gala
• Additionally, 1 out of 10 of the National Women of Worth
honorees is selected by an online public vote
• L’Oréal Paris will provide a $25,000 donation to her
cause organization
O V E R V I E W

O V E R V I E W
Disney Parks and Points of Light are celebrating family volunteerism by rewarding
nonprofits and schools with Disney 1-Day Park Hopper tickets for hosting – or
participating in – family volunteering activities.
• Projects can benefit the organization directly, or support another community effort
or need.
• The more volunteers participating in your project, the more tickets you earn – up to
20 tickets!
• Tickets may be used to reward volunteers, as a contest prize, for a fundraiser, or in
other creative ways.
• Project criteria:
• Be a U.S-based school or registered 501c3 nonprofit organization
• Meet The Walt Disney Company Global Charitable Giving Guidelines
• Allow families (including children) to participate
• Run a project that lasts at least two hours
• Share your stories and photos
• Have 15 or more volunteers participate

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• We encourage you to add your own stories and pictures where applicable.
• Per agreement, any changes to content, unless minor in nature, must be
shared with Points of Light at ServiceEnterprise@PointsofLight.org

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