IABC Malaysia Monthly Comms Connect, March 4, 2021
Learn and find out how to run an effective virtual media conference from IABC Japan counterpart, Kazuko Kotaki, Deputy Director of IT Business Development and PR Research Institute at Kyodo Public Relations based in Tokyo.
The document provides information about the Digital Matters conference, which brings together online content creators, digital entertainment industry professionals, and fans to discuss business opportunities in the online video ecosystem and innovations in digital entertainment. The conference includes sessions on content strategy, storytelling, and esports trends, and also features workshops and meet-and-greets with popular YouTubers to provide learning and networking opportunities. It is organized by Branded Matters, an events agency focused on growing the media, sports, and entertainment industries in Asia.
This document proposes a strategic PR plan to raise awareness for Structon, a Nigerian construction company, in order to increase sales inquiries. The plan includes hosting an event at a hotel constructed by Structon to showcase their work. It also proposes increasing Structon's online and social media presence through content creation and advertising. Additionally, the CEO will give interviews and speak at industry events to establish himself as a thought leader. The total estimated budget for these PR activities is N2,732,419.15.
This document provides an overview of Brandnow.asia's sustainability credentials and case studies working with organizations like USAID, NASA, and SEED.UNO. It also includes a selection of Brandnow.asia videos on topics like PR, media relations, and crisis communications. The document outlines how Brandnow.asia plans projects with kick-off meetings, communication tools, and work tracking systems to ensure successful outcomes. It features testimonials praising Brandnow.asia's work on events and campaigns for clients in areas like renewable energy, disaster response, and community development.
PRISA Prepping for Prisms 23/11/11 Rebecca Cronje Rebecca Cronje
The document provides an overview of a workshop about the PRISMS awards, which recognize excellence in public relations that delivers real business outcomes. It discusses what PR looked like in the past ("yesterday") and how it has evolved to today, with an integration of traditional and new media tools. It also speculates what PR may look like in the future ("tomorrow") and provides some examples of past award-winning PR campaigns. The workshop will review the different award categories and provide tips for compiling strong entries.
The document summarizes a presentation given at a MEPRA Connect breakfast on PR in the technology sector. It discusses three case studies:
1) Rijosh Joseph presented on Nokia's "Don't Miss Out" campaign for the Asha phone range, which used research to develop a 360 degree campaign targeting low-income communities. Through activities like cricket tournaments and radio competitions, the campaign drove a 300% increase in sales.
2) Sarah Campbell discussed using stories to explain complex technology, citing the example of Petra the koala who received international media coverage after being scanned with a Philips CT scanner, raising awareness of Philips healthcare technology.
3) Laurie Doyle Kelly outlined Mubad
NAB Show 2015 — Knowledge Dump presentationTaylor Ho
The document summarizes Taylor Ho's experience at the annual NAB Show in Las Vegas, which focuses on film and video production. Some key points:
1. The NAB Show is a 5-day convention that includes panel discussions, seminars, and opportunities to see the latest video equipment and software. It also allows for professional networking.
2. Taylor Ho attended to learn more about using video for web purposes and how video can serve a brand's marketing needs. Understanding different media types is important for their work.
3. Some things Taylor learned include: a) video is effective for reaching online audiences; b) online video allows for data-driven decisions about what content performs best; and c)
The document provides information about the Digital Matters conference, which brings together online content creators, digital entertainment industry professionals, and fans to discuss business opportunities in the online video ecosystem and innovations in digital entertainment. The conference includes sessions on content strategy, storytelling, and esports trends, and also features workshops and meet-and-greets with popular YouTubers to provide learning and networking opportunities. It is organized by Branded Matters, an events agency focused on growing the media, sports, and entertainment industries in Asia.
This document proposes a strategic PR plan to raise awareness for Structon, a Nigerian construction company, in order to increase sales inquiries. The plan includes hosting an event at a hotel constructed by Structon to showcase their work. It also proposes increasing Structon's online and social media presence through content creation and advertising. Additionally, the CEO will give interviews and speak at industry events to establish himself as a thought leader. The total estimated budget for these PR activities is N2,732,419.15.
This document provides an overview of Brandnow.asia's sustainability credentials and case studies working with organizations like USAID, NASA, and SEED.UNO. It also includes a selection of Brandnow.asia videos on topics like PR, media relations, and crisis communications. The document outlines how Brandnow.asia plans projects with kick-off meetings, communication tools, and work tracking systems to ensure successful outcomes. It features testimonials praising Brandnow.asia's work on events and campaigns for clients in areas like renewable energy, disaster response, and community development.
PRISA Prepping for Prisms 23/11/11 Rebecca Cronje Rebecca Cronje
The document provides an overview of a workshop about the PRISMS awards, which recognize excellence in public relations that delivers real business outcomes. It discusses what PR looked like in the past ("yesterday") and how it has evolved to today, with an integration of traditional and new media tools. It also speculates what PR may look like in the future ("tomorrow") and provides some examples of past award-winning PR campaigns. The workshop will review the different award categories and provide tips for compiling strong entries.
The document summarizes a presentation given at a MEPRA Connect breakfast on PR in the technology sector. It discusses three case studies:
1) Rijosh Joseph presented on Nokia's "Don't Miss Out" campaign for the Asha phone range, which used research to develop a 360 degree campaign targeting low-income communities. Through activities like cricket tournaments and radio competitions, the campaign drove a 300% increase in sales.
2) Sarah Campbell discussed using stories to explain complex technology, citing the example of Petra the koala who received international media coverage after being scanned with a Philips CT scanner, raising awareness of Philips healthcare technology.
3) Laurie Doyle Kelly outlined Mubad
NAB Show 2015 — Knowledge Dump presentationTaylor Ho
The document summarizes Taylor Ho's experience at the annual NAB Show in Las Vegas, which focuses on film and video production. Some key points:
1. The NAB Show is a 5-day convention that includes panel discussions, seminars, and opportunities to see the latest video equipment and software. It also allows for professional networking.
2. Taylor Ho attended to learn more about using video for web purposes and how video can serve a brand's marketing needs. Understanding different media types is important for their work.
3. Some things Taylor learned include: a) video is effective for reaching online audiences; b) online video allows for data-driven decisions about what content performs best; and c)
Audience engagement at News Corp VCCircle aims to grow its readership through new digital strategies. It seeks to enhance the reach and impact of its journalism by expanding its engaged audience. Key tasks include using data to inform decisions, pursuing digital-first strategies, conducting digital experiments, and constantly mapping new digital trends. Future plans include daily social media engagement, influencer management, newsletter campaigns, exploring new publishing platforms, and paid social media promotions to promote exclusive stories, op-eds, and newsletter subscriptions. The goal is to engage readers where they are online and expand the audience across various sectors like VC, TC and infrastructure.
Studio Wide Angle is a Bangladeshi media production company established in 2012 that produces audiovisuals, documentaries, photography, films and commercials. The company has a team of creative directors, producers, writers, editors and other professionals. It aims to tell meaningful stories and promote local arts and culture through innovative media productions. The company strives to build long-term relationships with clients by applying its expertise and creativity.
Eastwest Public Relations is a PR agency that has been operating in Asia since 1995. It has offices in Singapore, China, and India, and represents over 400 clients across 12 Asian countries and various industries. The agency specializes in integrated PR, digital, and social media communications strategies. It works with a global network of partners to help clients gain recognition throughout Asia and beyond.
This credentials covers a comprehensive PR done in China from traditional, social and digital media. Case studies of these industries are included in this PPT: Engineering&Manufacturing, Lifestyle, F&B, Education, Automotive, Government, NGO and Renewable Energy
Noritsu America Corporation acquired Lucidiom to position itself as a total solutions provider. It conducted cross-training of sales and marketing teams on both companies' product portfolios and processes. A public relations plan was made to raise Noritsu's profile as an industry leader through customer testimonials in media and positioning it as providing solutions consumers want. Planning was done for the PMA International Trade Show including securing customer video testimonials, new product showcasing, and messaging the expanded capabilities through the acquisition.
Tech Company Success Stories in Japan – Digital Marketing Case StudiesNanako Aramaki
Curious to see what successful tech companies are doing to promote their businesses online in Japan? With the recent announcement of the UK-Japan free trade agreement, British tech companies – particularly in the fintech sector – will see great opportunities for market entry to Japan. Join TAMLO and SoftBank Telecom Europe for this free webinar where they will present several case studies of software and fintech companies.
Storytelling is an ancient tradition that goes as far back as the beginning of human civilisation. It is universal - we all love a good story. Stories are at the heart of content marketing, but what makes a story memorable? At a time where content is everywhere, how do we make our stories stand out? How can content marketers make use of digital tools and platforms to create interesting and immersive experiences for their audiences? In this session, I will attempt to answer these questions, and share some practical case studies of how we, at Economist Impact, tell our stories.
Key Takeaways:
- Why is storytelling important for content marketing
- How to create impactful stories for your target audience
- How to amplify your digital stories in effective ways
Expanding influential reach with brand recognition and appearing everywhere. Brands have a message to share and that message should resonate with their target audience, and invite them to engage with that brand. However, being a hidden secret is what brands need to shed by increasing their public appearance on multiple platforms such as TV, Podcasts, social media and more. The message across brands should be cohesive and clear. Brand confusion is divisive to the audience base a brand is attracting and will erode any trust built up. While it may seem counterintuitive to be in a clear niche it is the best way to attract raving fans. PSI TV, in addition to their TV specific services, is in the business of influential reach. To that end, in addition to our presence on Roku TV, Amazon Fire TV, VIDAA TV, and Apple TV, we are buiding and expanding our presence on other platforms so our TV guests who come to us will enjoy their show having reach beyond TV, as we syndicat out to other platforms. Trudy Beerman, the TV Host, is pursuing her doctoral studies in strategic leadership and is extending coaching to the clients of PSI TV (only). This transfer of knowledge at the scholarly level is sharing academic findings on influence and reach with the clients of PSI TV who are also seeking expanded reach for their message. By taking scholarly research and breaking it into implementable strategies, PSI TV and clients, through REACHology(TM) will have access to this curated data, along with coaching from a veteran of the media industry in both print and TV.
Brand Builders: A Delhi Based Creative AgencyPrakhar Agrawal
Brand Builders is one of those creative agencies in delhi who excel in crafting communication strategy that actually matters. There are very few graphic design firms in India who are able to turn briefs and expectations into tangible reality.
Brand Builders is a complete Advertising, Branding and Marketing solution organisation working across modes of Print, Broadcast, Online and Events.
www.brandbuilders.in
Rockaway Academy #2 – Public relations with Joe Groves (SparkPR)RockawayCapital
The document provides an overview of a PR workshop given by Spark, a PR agency. It discusses key PR concepts like understanding the audience, developing messages and positioning, and executing tactics like media relations and thought leadership. It also provides examples of case studies and outlines how the agency can help clients with initiatives like funding announcements. The workshop aims to educate clients on best practices in public relations and how the agency can support strategic communications goals.
Richards Multi Media is proposing a partnership to produce educational video programs in Papua New Guinea. The programs will address important social issues through drama and entertainment to educate audiences. Richards Multi Media will handle the production aspects while the partner provides content and arranges broadcasting. The budget outlines costs for short videos, documentaries, equipment rental, and distribution. The goal is to use television and video to positively influence attitudes and behaviors across PNG.
We inspire, develop entrepreneurial capacities, build committed teams, enable idea to invoice and validate for a successful realization
We offer full availability and accessibility plus strong foundations for your Start Up Journey to begin. We will deliver these foundations through Face-2-Face Koaching, insightful awareness, inspirational stories and learning from failures; value proposition design, team dynamics, sales up-skilling.
through heart to heart empathy & face to face Koaching & Action Learning we enable the foundations of the start up journey. We empower them hand to hand like brother and sister
The document provides a preview of the CSP Today South Africa 2015 event, which will take place in April 2015 in Cape Town. CSP Today South Africa 2014 was a successful event with over 230 attendees from key organizations in the CSP sector. The 2015 event aims to continue facilitating networking and business opportunities for individuals and companies involved in the concentrated solar power industry in South Africa. Sponsorship, exhibition, speaking, and attendance opportunities are available for those interested in engaging with the CSP sector in South Africa.
This document discusses the importance of social media for businesses. It explains how social media has removed geographical limits and allowed customers to be more involved. Some key points made include:
- Social media provides both defensive and offensive marketing opportunities for businesses at a lower cost than traditional methods.
- The benefits of social media include lower marketing costs, increased reach, generating new leads, and improving communication. The limitations include needing moderation of user-generated content and managing change internally.
- The document provides an overview of major social media tools and offers guidelines for businesses getting started, such as defining objectives, creating engaging content, and measuring results.
Most national economies are becoming increasingly dependent on international trade, which represents more than 30% of world GDP. Non-English speaking entrepreneurs have an untapped potential market of 80% due to language barriers. The America to Asia Channel Program connects entrepreneurs and companies to project opportunities and partners in Asia to help expand their markets globally. It provides communication support, training, and ready-made business services to help overcome barriers to successful cross-border businesses such as language, resources, and networks.
Social Matters 2014, the APAC region's biggest social media conference happened 14-15 October, 2014 and saw social media and content executives from around the world descend upon the Grand Hyatt, Hong Kong. The discussion centred around how the best brands gained ROI from social and digital initiatives, in-depth analysis of mobile platforms and insights from the best content creators, including Zach King, the "King of Vine" and Brian Buckner, writer and producer of mega hit series such as Spin City, Friends and True Blood.
- Social Matters is Asia's premier annual social and digital media conference that brings together global brands, social media platforms, and advertisers.
- The 2014 event in Hong Kong had over 400 attendees from 17 countries and examined how leading brands measure the return on investment of social and digital marketing.
- Key speakers included executives from Coca-Cola, KakaoTalk, and VICE and a popular Vine star, and the event received extensive international media coverage.
Right Hook Communications Credentials 2016Wesley Gunter
Right Hook Communications provides event management and public relations services. They have experience conceptualizing, developing, and managing various events from small media luncheons to large product launches. Their clients include Tembusu Systems, REITAS, Kingsland, and Rewardz/Flabuless. For these clients, Right Hook developed strategies to increase brand awareness and media coverage through events, media interviews, and demonstrations. Their efforts resulted in widespread coverage for their clients across major Singapore news outlets.
The document discusses strategies for integrating advertising and brands into live social media discussions around major events. It provides examples of how brands have utilized real-time marketing (RTM) during events like the Super Bowl, Grammys, Oscars, and SXSW. The examples illustrate how brands are using social media, rich media ads, custom opportunities, and interactive elements to engage audiences in real-time and stay top-of-mind during popular televised events and festivals.
• For a full set of 530+ questions. Go to
https://skillcertpro.com/product/servicenow-cis-itsm-exam-questions/
• SkillCertPro offers detailed explanations to each question which helps to understand the concepts better.
• It is recommended to score above 85% in SkillCertPro exams before attempting a real exam.
• SkillCertPro updates exam questions every 2 weeks.
• You will get life time access and life time free updates
• SkillCertPro assures 100% pass guarantee in first attempt.
Gamify it until you make it Improving Agile Development and Operations with ...Ben Linders
So many challenges, so little time. While we’re busy developing software and keeping it operational, we also need to sharpen the saw, but how? Gamification can be a way to look at how you’re doing and find out where to improve. It’s a great way to have everyone involved and get the best out of people.
In this presentation, Ben Linders will show how playing games with the DevOps coaching cards can help to explore your current development and deployment (DevOps) practices and decide as a team what to improve or experiment with.
The games that we play are based on an engagement model. Instead of imposing change, the games enable people to pull in ideas for change and apply those in a way that best suits their collective needs.
By playing games, you can learn from each other. Teams can use games, exercises, and coaching cards to discuss values, principles, and practices, and share their experiences and learnings.
Different game formats can be used to share experiences on DevOps principles and practices and explore how they can be applied effectively. This presentation provides an overview of playing formats and will inspire you to come up with your own formats.
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Audience engagement at News Corp VCCircle aims to grow its readership through new digital strategies. It seeks to enhance the reach and impact of its journalism by expanding its engaged audience. Key tasks include using data to inform decisions, pursuing digital-first strategies, conducting digital experiments, and constantly mapping new digital trends. Future plans include daily social media engagement, influencer management, newsletter campaigns, exploring new publishing platforms, and paid social media promotions to promote exclusive stories, op-eds, and newsletter subscriptions. The goal is to engage readers where they are online and expand the audience across various sectors like VC, TC and infrastructure.
Studio Wide Angle is a Bangladeshi media production company established in 2012 that produces audiovisuals, documentaries, photography, films and commercials. The company has a team of creative directors, producers, writers, editors and other professionals. It aims to tell meaningful stories and promote local arts and culture through innovative media productions. The company strives to build long-term relationships with clients by applying its expertise and creativity.
Eastwest Public Relations is a PR agency that has been operating in Asia since 1995. It has offices in Singapore, China, and India, and represents over 400 clients across 12 Asian countries and various industries. The agency specializes in integrated PR, digital, and social media communications strategies. It works with a global network of partners to help clients gain recognition throughout Asia and beyond.
This credentials covers a comprehensive PR done in China from traditional, social and digital media. Case studies of these industries are included in this PPT: Engineering&Manufacturing, Lifestyle, F&B, Education, Automotive, Government, NGO and Renewable Energy
Noritsu America Corporation acquired Lucidiom to position itself as a total solutions provider. It conducted cross-training of sales and marketing teams on both companies' product portfolios and processes. A public relations plan was made to raise Noritsu's profile as an industry leader through customer testimonials in media and positioning it as providing solutions consumers want. Planning was done for the PMA International Trade Show including securing customer video testimonials, new product showcasing, and messaging the expanded capabilities through the acquisition.
Tech Company Success Stories in Japan – Digital Marketing Case StudiesNanako Aramaki
Curious to see what successful tech companies are doing to promote their businesses online in Japan? With the recent announcement of the UK-Japan free trade agreement, British tech companies – particularly in the fintech sector – will see great opportunities for market entry to Japan. Join TAMLO and SoftBank Telecom Europe for this free webinar where they will present several case studies of software and fintech companies.
Storytelling is an ancient tradition that goes as far back as the beginning of human civilisation. It is universal - we all love a good story. Stories are at the heart of content marketing, but what makes a story memorable? At a time where content is everywhere, how do we make our stories stand out? How can content marketers make use of digital tools and platforms to create interesting and immersive experiences for their audiences? In this session, I will attempt to answer these questions, and share some practical case studies of how we, at Economist Impact, tell our stories.
Key Takeaways:
- Why is storytelling important for content marketing
- How to create impactful stories for your target audience
- How to amplify your digital stories in effective ways
Expanding influential reach with brand recognition and appearing everywhere. Brands have a message to share and that message should resonate with their target audience, and invite them to engage with that brand. However, being a hidden secret is what brands need to shed by increasing their public appearance on multiple platforms such as TV, Podcasts, social media and more. The message across brands should be cohesive and clear. Brand confusion is divisive to the audience base a brand is attracting and will erode any trust built up. While it may seem counterintuitive to be in a clear niche it is the best way to attract raving fans. PSI TV, in addition to their TV specific services, is in the business of influential reach. To that end, in addition to our presence on Roku TV, Amazon Fire TV, VIDAA TV, and Apple TV, we are buiding and expanding our presence on other platforms so our TV guests who come to us will enjoy their show having reach beyond TV, as we syndicat out to other platforms. Trudy Beerman, the TV Host, is pursuing her doctoral studies in strategic leadership and is extending coaching to the clients of PSI TV (only). This transfer of knowledge at the scholarly level is sharing academic findings on influence and reach with the clients of PSI TV who are also seeking expanded reach for their message. By taking scholarly research and breaking it into implementable strategies, PSI TV and clients, through REACHology(TM) will have access to this curated data, along with coaching from a veteran of the media industry in both print and TV.
Brand Builders: A Delhi Based Creative AgencyPrakhar Agrawal
Brand Builders is one of those creative agencies in delhi who excel in crafting communication strategy that actually matters. There are very few graphic design firms in India who are able to turn briefs and expectations into tangible reality.
Brand Builders is a complete Advertising, Branding and Marketing solution organisation working across modes of Print, Broadcast, Online and Events.
www.brandbuilders.in
Rockaway Academy #2 – Public relations with Joe Groves (SparkPR)RockawayCapital
The document provides an overview of a PR workshop given by Spark, a PR agency. It discusses key PR concepts like understanding the audience, developing messages and positioning, and executing tactics like media relations and thought leadership. It also provides examples of case studies and outlines how the agency can help clients with initiatives like funding announcements. The workshop aims to educate clients on best practices in public relations and how the agency can support strategic communications goals.
Richards Multi Media is proposing a partnership to produce educational video programs in Papua New Guinea. The programs will address important social issues through drama and entertainment to educate audiences. Richards Multi Media will handle the production aspects while the partner provides content and arranges broadcasting. The budget outlines costs for short videos, documentaries, equipment rental, and distribution. The goal is to use television and video to positively influence attitudes and behaviors across PNG.
We inspire, develop entrepreneurial capacities, build committed teams, enable idea to invoice and validate for a successful realization
We offer full availability and accessibility plus strong foundations for your Start Up Journey to begin. We will deliver these foundations through Face-2-Face Koaching, insightful awareness, inspirational stories and learning from failures; value proposition design, team dynamics, sales up-skilling.
through heart to heart empathy & face to face Koaching & Action Learning we enable the foundations of the start up journey. We empower them hand to hand like brother and sister
The document provides a preview of the CSP Today South Africa 2015 event, which will take place in April 2015 in Cape Town. CSP Today South Africa 2014 was a successful event with over 230 attendees from key organizations in the CSP sector. The 2015 event aims to continue facilitating networking and business opportunities for individuals and companies involved in the concentrated solar power industry in South Africa. Sponsorship, exhibition, speaking, and attendance opportunities are available for those interested in engaging with the CSP sector in South Africa.
This document discusses the importance of social media for businesses. It explains how social media has removed geographical limits and allowed customers to be more involved. Some key points made include:
- Social media provides both defensive and offensive marketing opportunities for businesses at a lower cost than traditional methods.
- The benefits of social media include lower marketing costs, increased reach, generating new leads, and improving communication. The limitations include needing moderation of user-generated content and managing change internally.
- The document provides an overview of major social media tools and offers guidelines for businesses getting started, such as defining objectives, creating engaging content, and measuring results.
Most national economies are becoming increasingly dependent on international trade, which represents more than 30% of world GDP. Non-English speaking entrepreneurs have an untapped potential market of 80% due to language barriers. The America to Asia Channel Program connects entrepreneurs and companies to project opportunities and partners in Asia to help expand their markets globally. It provides communication support, training, and ready-made business services to help overcome barriers to successful cross-border businesses such as language, resources, and networks.
Social Matters 2014, the APAC region's biggest social media conference happened 14-15 October, 2014 and saw social media and content executives from around the world descend upon the Grand Hyatt, Hong Kong. The discussion centred around how the best brands gained ROI from social and digital initiatives, in-depth analysis of mobile platforms and insights from the best content creators, including Zach King, the "King of Vine" and Brian Buckner, writer and producer of mega hit series such as Spin City, Friends and True Blood.
- Social Matters is Asia's premier annual social and digital media conference that brings together global brands, social media platforms, and advertisers.
- The 2014 event in Hong Kong had over 400 attendees from 17 countries and examined how leading brands measure the return on investment of social and digital marketing.
- Key speakers included executives from Coca-Cola, KakaoTalk, and VICE and a popular Vine star, and the event received extensive international media coverage.
Right Hook Communications Credentials 2016Wesley Gunter
Right Hook Communications provides event management and public relations services. They have experience conceptualizing, developing, and managing various events from small media luncheons to large product launches. Their clients include Tembusu Systems, REITAS, Kingsland, and Rewardz/Flabuless. For these clients, Right Hook developed strategies to increase brand awareness and media coverage through events, media interviews, and demonstrations. Their efforts resulted in widespread coverage for their clients across major Singapore news outlets.
The document discusses strategies for integrating advertising and brands into live social media discussions around major events. It provides examples of how brands have utilized real-time marketing (RTM) during events like the Super Bowl, Grammys, Oscars, and SXSW. The examples illustrate how brands are using social media, rich media ads, custom opportunities, and interactive elements to engage audiences in real-time and stay top-of-mind during popular televised events and festivals.
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• For a full set of 530+ questions. Go to
https://skillcertpro.com/product/servicenow-cis-itsm-exam-questions/
• SkillCertPro offers detailed explanations to each question which helps to understand the concepts better.
• It is recommended to score above 85% in SkillCertPro exams before attempting a real exam.
• SkillCertPro updates exam questions every 2 weeks.
• You will get life time access and life time free updates
• SkillCertPro assures 100% pass guarantee in first attempt.
Gamify it until you make it Improving Agile Development and Operations with ...Ben Linders
So many challenges, so little time. While we’re busy developing software and keeping it operational, we also need to sharpen the saw, but how? Gamification can be a way to look at how you’re doing and find out where to improve. It’s a great way to have everyone involved and get the best out of people.
In this presentation, Ben Linders will show how playing games with the DevOps coaching cards can help to explore your current development and deployment (DevOps) practices and decide as a team what to improve or experiment with.
The games that we play are based on an engagement model. Instead of imposing change, the games enable people to pull in ideas for change and apply those in a way that best suits their collective needs.
By playing games, you can learn from each other. Teams can use games, exercises, and coaching cards to discuss values, principles, and practices, and share their experiences and learnings.
Different game formats can be used to share experiences on DevOps principles and practices and explore how they can be applied effectively. This presentation provides an overview of playing formats and will inspire you to come up with your own formats.
This presentation by Tim Capel, Director of the UK Information Commissioner’s Office Legal Service, was made during the discussion “The Intersection between Competition and Data Privacy” held at the 143rd meeting of the OECD Competition Committee on 13 June 2024. More papers and presentations on the topic can be found at oe.cd/ibcdp.
This presentation was uploaded with the author’s consent.
The importance of sustainable and efficient computational practices in artificial intelligence (AI) and deep learning has become increasingly critical. This webinar focuses on the intersection of sustainability and AI, highlighting the significance of energy-efficient deep learning, innovative randomization techniques in neural networks, the potential of reservoir computing, and the cutting-edge realm of neuromorphic computing. This webinar aims to connect theoretical knowledge with practical applications and provide insights into how these innovative approaches can lead to more robust, efficient, and environmentally conscious AI systems.
Webinar Speaker: Prof. Claudio Gallicchio, Assistant Professor, University of Pisa
Claudio Gallicchio is an Assistant Professor at the Department of Computer Science of the University of Pisa, Italy. His research involves merging concepts from Deep Learning, Dynamical Systems, and Randomized Neural Systems, and he has co-authored over 100 scientific publications on the subject. He is the founder of the IEEE CIS Task Force on Reservoir Computing, and the co-founder and chair of the IEEE Task Force on Randomization-based Neural Networks and Learning Systems. He is an associate editor of IEEE Transactions on Neural Networks and Learning Systems (TNNLS).
This presentation by Yong Lim, Professor of Economic Law at Seoul National University School of Law, was made during the discussion “Artificial Intelligence, Data and Competition” held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/aicomp.
This presentation was uploaded with the author’s consent.
Carrer goals.pptx and their importance in real lifeartemacademy2
Career goals serve as a roadmap for individuals, guiding them toward achieving long-term professional aspirations and personal fulfillment. Establishing clear career goals enables professionals to focus their efforts on developing specific skills, gaining relevant experience, and making strategic decisions that align with their desired career trajectory. By setting both short-term and long-term objectives, individuals can systematically track their progress, make necessary adjustments, and stay motivated. Short-term goals often include acquiring new qualifications, mastering particular competencies, or securing a specific role, while long-term goals might encompass reaching executive positions, becoming industry experts, or launching entrepreneurial ventures.
Moreover, having well-defined career goals fosters a sense of purpose and direction, enhancing job satisfaction and overall productivity. It encourages continuous learning and adaptation, as professionals remain attuned to industry trends and evolving job market demands. Career goals also facilitate better time management and resource allocation, as individuals prioritize tasks and opportunities that advance their professional growth. In addition, articulating career goals can aid in networking and mentorship, as it allows individuals to communicate their aspirations clearly to potential mentors, colleagues, and employers, thereby opening doors to valuable guidance and support. Ultimately, career goals are integral to personal and professional development, driving individuals toward sustained success and fulfillment in their chosen fields.
This presentation by OECD, OECD Secretariat, was made during the discussion “Pro-competitive Industrial Policy” held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/pcip.
This presentation was uploaded with the author’s consent.
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This presentation was uploaded with the author’s consent.
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This presentation was uploaded with the author’s consent.
This presentation by OECD, OECD Secretariat, was made during the discussion “The Intersection between Competition and Data Privacy” held at the 143rd meeting of the OECD Competition Committee on 13 June 2024. More papers and presentations on the topic can be found at oe.cd/ibcdp.
This presentation was uploaded with the author’s consent.
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This presentation was uploaded with the author’s consent.
Why Psychological Safety Matters for Software Teams - ACE 2024 - Ben Linders.pdfBen Linders
Psychological safety in teams is important; team members must feel safe and able to communicate and collaborate effectively to deliver value. It’s also necessary to build long-lasting teams since things will happen and relationships will be strained.
But, how safe is a team? How can we determine if there are any factors that make the team unsafe or have an impact on the team’s culture?
In this mini-workshop, we’ll play games for psychological safety and team culture utilizing a deck of coaching cards, The Psychological Safety Cards. We will learn how to use gamification to gain a better understanding of what’s going on in teams. Individuals share what they have learned from working in teams, what has impacted the team’s safety and culture, and what has led to positive change.
Different game formats will be played in groups in parallel. Examples are an ice-breaker to get people talking about psychological safety, a constellation where people take positions about aspects of psychological safety in their team or organization, and collaborative card games where people work together to create an environment that fosters psychological safety.
1.) Introduction
Our Movement is not new; it is the same as it was for Freedom, Justice, and Equality since we were labeled as slaves. However, this movement at its core must entail economics.
2.) Historical Context
This is the same movement because none of the previous movements, such as boycotts, were ever completed. For some, maybe, but for the most part, it’s just a place to keep your stable until you’re ready to assimilate them into your system. The rest of the crabs are left in the world’s worst parts, begging for scraps.
3.) Economic Empowerment
Our Movement aims to show that it is indeed possible for the less fortunate to establish their economic system. Everyone else – Caucasian, Asian, Mexican, Israeli, Jews, etc. – has their systems, and they all set up and usurp money from the less fortunate. So, the less fortunate buy from every one of them, yet none of them buy from the less fortunate. Moreover, the less fortunate really don’t have anything to sell.
4.) Collaboration with Organizations
Our Movement will demonstrate how organizations such as the National Association for the Advancement of Colored People, National Urban League, Black Lives Matter, and others can assist in creating a much more indestructible Black Wall Street.
5.) Vision for the Future
Our Movement will not settle for less than those who came before us and stopped before the rights were equal. The economy, jobs, healthcare, education, housing, incarceration – everything is unfair, and what isn’t is rigged for the less fortunate to fail, as evidenced in society.
6.) Call to Action
Our movement has started and implemented everything needed for the advancement of the economic system. There are positions for only those who understand the importance of this movement, as failure to address it will continue the degradation of the people deemed less fortunate.
No, this isn’t Noah’s Ark, nor am I a Prophet. I’m just a man who wrote a couple of books, created a magnificent website: http://www.thearkproject.llc, and who truly hopes to try and initiate a truly sustainable economic system for deprived people. We may not all have the same beliefs, but if our methods are tried, tested, and proven, we can come together and help others. My website: http://www.thearkproject.llc is very informative and considerably controversial. Please check it out, and if you are afraid, leave immediately; it’s no place for cowards. The last Prophet said: “Whoever among you sees an evil action, then let him change it with his hand [by taking action]; if he cannot, then with his tongue [by speaking out]; and if he cannot, then, with his heart – and that is the weakest of faith.” [Sahih Muslim] If we all, or even some of us, did this, there would be significant change. We are able to witness it on small and grand scales, for example, from climate control to business partnerships. I encourage, invite, and challenge you all to support me by visiting my website.
This presentation by Nathaniel Lane, Associate Professor in Economics at Oxford University, was made during the discussion “Pro-competitive Industrial Policy” held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/pcip.
This presentation was uploaded with the author’s consent.
This presentation by OECD, OECD Secretariat, was made during the discussion “Artificial Intelligence, Data and Competition” held at the 143rd meeting of the OECD Competition Committee on 12 June 2024. More papers and presentations on the topic can be found at oe.cd/aicomp.
This presentation was uploaded with the author’s consent.
2. - Basics of Virtual Media Conferences
- Flow / Logistics
- Managing the technical backend
- Ensuring that journalists turn up
- Preparing the spokesperson… and more!
Content
2
3. A veteran PR consultant with passion for technology and innovation.
An interviewer, speaker, author, promoter of sustainability and diversity & inclusion.
Former Marketing and Corporate Comms manager at global technology firms.
Kazuko Kotaki
https://www.ipra.org/news/itle/golden-rules-
for-success-in-japan/
https://aria.nikkei.com/atcl/column/19/073000121/
020500005/?i_cid=nbparia_sied_pol_oyalist
http://www.globalcommunicators.com/kyo
do-public-relations-blog.htm
Deputy Director
IT Business Development and PR Research Institute
Kyodo Public Relations
3
4. ● Founded in 1964, Kyodo PR celebrated its 56th anniversary as a top PR agency brand, headquartered in Tokyo.
● Retained by over 200 Japanese and multinational clients, running over 5,000 PR projects per year.
Kyodo PR – Trusted PR Firm in Japan
Major independent PR firm
with locations around the world
Asia
Ruder Finn (Singapore HQ, Hong Kong, New Deli,
Beijing, Shanghai, Guangzhou) / Go Communications
(Malaysia HQ, Thailand, Indonesia, Vietnam,
Cambodia, Singapore) / Grape PR (South Korea) /
Compass PR (Taiwan) / VIS Communications (Hong
Kong) / Total Quality PR (Thailand/Vietnam) / VERO
PR (Thailand, Vietnam) / Inke Maris & Associates
(Indonesia) / Maverick (Indonesia) / Prestige
Communications (Malaysia) / Fuentes Manila
(Manila, Philippines)
America
CPR (New York) / Bridge Communications (New
York) / PAN Communications (Boston) / Wagstaff
(Los Angeles) / Olson Communications (Chicago)
Middle East
Publicis Graphics
(Dubai)
80 Member Offices as of 2020:
Europe
England, Germany, France, Italy, the Netherlands, Spain, Portugal, Czech
Republic, Denmark, Finland, Switzerland, Sweden, Norway, Romania, Poland,
Belgium, Bulgaria, Croatia, Ukraine, Cyprus, Greece, Hungary, Ireland, Latvia,
Malta, Russia, Serbia, Slovakia, Slovenia, Turkey etc.
Asia-Oceania
Japan, India, Thailand, Singapore, Vietnam, Malaysia, the Philippines,
Cambodia, Myanmar, Bangladesh, China, Taiwan, Korea, Australia etc.
The Middle East, Africa
The United Arab Emirates, Egypt, Israel, Saudi Arabia, South Africa etc.
The United States of America
San Francisco, Boston, New York, New Jersey, Virginia etc.
South America
Argentina, Brazil, Chile, Colombia, Costa Rica, Ecuador, Mexico
Member of the “GlobalCom” network, a
network of PR companies in various
countries around the globe that can
meet with all of your PR needs.
Affiliated PR Companies
Project Partners
GlobalCom
4
5. Japan-based PR Research Institute that promotes sustainability, registered every 17th of the
month as “SDGs Day”, and announced the results of a SDG PR media survey in Feb 2021.
PR Research Institute
5
7. Shifting from BEFORE to WITH COVID
- Almost All Events Moved from Offline to Online
- Online Experiences shifted from Minimal Necessity to
Inclusive Live Place
What Does It Mean
to Media?
7
8. Basics of Media and PR
Media: TV, Radio, Newspapers, Magazines
> Web, Social Media, Blogs, Talents, etc. - PESO
PR: Media Relations and Publicity
> Ad, Community Engagement, Events, etc. - Marketing
8
9. Media and PR – Think BIG or SMALL
①Public
Relations
②Advertising
③Internal Comms
④Investor Relations
⑤Government Relations
⑥CSR (SDGs/ESG)
Public
Relations
9
10. National impact
TV / News agency
WEB/SNS platform
NHK, TV Tokyo, Kyodo
Yahoo!News,
Facebook,
Twitter,
Instagram,
Clubhouse
etc.
Industry penetration
National Dailies
Industry Papers
Business Media
Trade Media
Nikkei, Asahi, Yomiuri, Mainichi, Sankei, etc.
Nikkei Sangyo Shimbun, Nikkei MJ,
Nikkan Kogyo Shimbun, BCN etc.
Nikkei Business, Weekly Toyo Keizai,
Weekly Diamond, Weekly Economist,
President etc.
Marketing: Sendenkaigi, Nikkei xMarketing, Nikkei Design
Technology: Nikkei xTech, Nikkei xTrend, ITmedia
Finance: Nikkin, Kabushiki Shimbun, ZUU , Kinyu Keizai
Shimbun, Kaikei Kansa Journal, Zeimu Keiri, Zeikei Tsushin
Well-being: Nikkei Medical, Yakuji Nippo, Hospital News,
Clinic Magazine
Media Landscape Example - JAPAN
10
11. Before Think About Flows
Plan about
1) Goals / Target Audiences
2) Speaker Time / Engagement
3) Platform / Team
11
🎯
🚂
🕒
12. Before Embarking on Logistics
Ensure that
1) News / Targets Match
2) Authorization
3) Supporters / Funding
12
🗞
👏
💷
16. Speaker Time/Engagement
● For overseas, ensure time zone/interpreter
● Secure advance briefing doc in prior week,
and prep-time at least 30 mins prior
● Motivate speaker, prepare for improvisation
16
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17. Speaker Preparation
● Facts/Announcements Authorization
● Familiarization with the topic and format
● Tone/Clarity/Length on the screen
17
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18. Format and Requirements
● Exclusive – One-on-one Interviews
PC tools (In-camera, PC microphone, Earphones)
● Announcement – Group Interviews
Distribution Crew, Event Director, Distribution PC,
Video Camera, Light, Microphone, AV equipment
18
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19. Conference Tone
● Positive – Appeal
Online quality at the right time (Tue-Thu or not)
● Negative – Apologize
Face-to-face followed by video and transcript
19
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20. Conference Types
● Live Casting – Real-time
Simpler Operations vs Shorter Time
● Recorded Casting – Linear
Larger Audience vs Longer Operations
● Hybrid Operation
More Interaction vs Higher Risks 20
Photo provided by Unsplash
21. Conference Platforms
● Zoom, Teams, Webex, YouTube Live are popular
● Meeting for small groups (one-on-one), or
Webinar for seemingly larger audiences (group)
● Mute and Turn off video to eliminate noise
21
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22. Operations
● At least Three operators
- MC/ Screenshot/ Memo (even for one-on-ones)
● Camera, Light, Microphones
make a big difference on the outcome
● Q&A determines the final impression
22
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23. Technical Backend
● Batteries are today’s oil
● Network and devices stability
● Soft and hard backup for any emergency
23
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27. Virtual Media Conferences
run on an Online Press Room
All Virtual Media Relations
Online Press Room
Press Release, Graphics, Video download
Online Media Conference Casting
Viewership and Q&As from Online Press Room
Virtual Media Conference
Photo provided by Kyodo Public Relations
27
28. Mild COVID CASE
● Hybrid sample of on-site and online attendance
● Live casting from on-site
● Smooth Q&A session and follow-up comments
28
Technology PR case, PR ever- (kyodo-pr.co.jp)
29. Severe COVID CASE
● Online only attendance
● Live casting from multiple sites
● No questions brings up the silence challenge
29
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30. Complete COVID CASE
● Online only attendance with interpreter
● Live casting from multiple sites
● Interactive Q&A session
30
Technology PR case, PR ever- (kyodo-pr.co.jp)
31. Contained COVID CASE
● Online only attendance
● Live casting from on-sites
● Concise presentation, lead talk, and Q&A
31
Photo provided by Kyodo Public Relations
32. Global COVID CASE
● Online only attendance
● Recorded casting from multiple sites
● Multiple-day sessions, available for replay
32
Global PR Case, PR ever- (kyodo-pr.co.jp)
34. Be Aware
Journalists are:
● Outside Third Parties
● Reporters of News
● Mirror of Yourself
34
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35. IF YOU ARE…
● Not Confident
● Lacking Purpose
● Lacking Belief
35
Audiences Will Be Bored – No Dialogue
Photo provided by Unsplash
36. IF YOU ARE…
● Fully Confident
● Committed to Purpose
● Full of Passion
36
Audiences Will Follow You – Start Dialogue
Technology PR Case, PR ever- (kyodo-pr.co.jp)
37. THINK BIG or SMALL?
We need media coverage to get paid.
# of articles are our KPI.
No news articles means no PR value.
37
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38. THINK BIG or SMALL?
PR pursues the purpose.
Results come from the right goal.
Compensation comes after doing the right PR.
38
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39. Why Do We Need PR?
Why Do We Need Virtual Media Conferences?
39
Getting Back To Basics
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