Richards Multi Media is proposing a partnership to produce educational video programs in Papua New Guinea. The programs will address important social issues through drama and entertainment to educate audiences. Richards Multi Media will handle the production aspects while the partner provides content and arranges broadcasting. The budget outlines costs for short videos, documentaries, equipment rental, and distribution. The goal is to use television and video to positively influence attitudes and behaviors across PNG.

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Contents
Forward…………………………………………………………………………….3
Executive Summary ……………………………………………………………….4
Richards Multi Media Profile……………………………………………………..5
Richards Multi Media Response to Media Edutainment……………………..…8
Priority Activities and Target Issues…………………………………………….10
Budgets Specifications…………………………………………………………….11
Conclusion…………………………………………………………………………13
Appendix 1. Video Rate chart………………………………………………….15
2. IRC Registration ………………………………………………... 16
3. Certificate of Incorporation ………………………………..……17

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Foreword.
Richards Multi Media organization is determined to educate Papua New Guinean societies well
and feed them with enough content on issues surrounding PNGs Art, Culture and Tradition. We
will be in the best position to eradicate bad attitudes and advance further in the modern times in
PNG.
With this we really need to document programs that can be fully participated, owned and enjoyed
by people discussing these issues. Television and Video is a form of forum through entertainment
where by social issues can be captured and dramatized to reflect the society. By this way people
can see themselves, their attitude and observe what is good and bad. People can be educated
through the proper use of Video and Television production and for local distribution through CDs.
It is a proven powerful tool to disseminate information.
Richards Multi Media has developed this project proposal to address social issues by developing
a main media program for participation and encouraging behavior change in all age group
including young, old, educated, uneducated, school leavers, women and girls, men and children
and professional people. This program will not only provide entertainment and education to the
general population but also change their mindset and attitude. It is anticipated that your
organization working together with Richards Multi Media will produce up to date information
on all specific information and video requirements, Policy change and management that can be
aired using Kundu2 TV, EMTV, DIGICEL TVWAN or other TV broadcasting service and also
using Radio for listeners across the country. We are in a position to liaise with any other media
company to air your programs.
In order to do this, we need to form a partnership to educate the residents of the National Capital
District and the rest of the country. We sincerely request your assistant to support us.
We also affirm that the program content is primarily to address all issues surrounding the cultural
activities both historical and present times of the country.
The Television program is flexible in itself and is designed as a daily, weekly or monthly program
depending on the agreed terms of airtime required. We finalize and compile the product and you
distribute it.
Your project becomes our task and we make sure you get the best edited master cut of the video.
Your Video will gain support from all levels of community including young people, the grassroots,
as well as the educated and professional communities in PNG.

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Executive Summary
Communication and information plays a vital role for people to understand our society and culture.
Who we are? And how we live amongst our communities? We have planned and contributed
towards achieving MTDS 2011 - 2015 goals by using the powerful medium of media broadcast.
We have produced programs using Radio and Television. All our radio productions were
broadcasted across the country on National Broadcasting Corporation NBC and on Kundu2 TV
coverage of NCDC news.
Our recent developments is to reach out to short term goals of producing mini documentaries,
Video news magazines and support both local and international organization using Video, Radio
programs, newsletters or news magazines addressing key but important social issues.
Richards Multi Media will supplement the other entire awareness program
implemented under the law and justice sector and community policing by bringing to you a fair
and effective way to support your organization in any way possible using Media.
The purpose of this proposal is to portray the realities of our society and cultural exchanges and
programs reflecting our way of life. Media is powerful, thus we can make use of it by reflecting
and depicting our own images to address Traditional and Cultural Issues to the general community.
Considering media possibility in PNG, we believe in easy and reliable media that can reach the
mass population. Like the Radio, Television program and Video CDs compilations will give
people reality of life as dramatized through images and dramatic plot in the form of entertainment.
PNG will feel part of it and will own such program forever without prejudice.

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Richards Multi Media
Richards Multi Media is a Media Company registered in 2013. The company has been
successfully operating since then in Port Moresby as a property consultant and motor vehicle hire
agent. With the business boom in the country especially in the agriculture and infrastructure
sectors, Richards Multi Media is plan to venture into providing Video and print materials to
facilitate the rapid demand in all sectors. This business plan will lay out our goals and tasks to
make this transition successful and create enough market share for its clients to succeed in this
highly competitive market.
The Executive Producer is head of the company however; he comes in level with Production
Manager, Security Supervisor, and Administration Manager to deal with issues affecting the
company.
All work as a team to deal with issues collectively rather than going through hierarchical processes.
All security and administration concerns raised should be dealt with by the above team accordingly
before it is brought up to the Executive Producer.
Based in Port Moresby, Richards Multi Media starts from a humble beginning with dedicated and
highly trained staff and works in line with the client’s needs
Production Manager for the Richards Multimedia, Mr David Nugi has extensive work experience
in the Media for over 16 years. He has a Master’s Degree in Public Policy and a Bachelor of Arts
degree in Language and Communication. David worked for EMTV PNG for 5 years and now
works has the Production Manager for Richards Multimedia starting 2015. All other production
staff have over 10 years of experience in radio, print and video media who are hired on project
based and work within the set time frame to meet clients’ needs and expectations. All technical
staff are multi skilled which makes the production easier to capitalize on available skills
The Company Structure
1. Kevin Kasap-Executive Producer
2. David Nugi-Production Manager
Multi Skilled
3. Producer- Projectbased Multi skilled
4. Graphic Artist/Editor- Multi skilled
5. Cameraman/Editor
6. Audio technician

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The Executive
This group is comprised of our Executive Producer and Manager. They are often required
because of their reputation. It is this group’s responsibility to secure investment, manage
investors and control the public presentation of the business.
The Management
This could also be called the governance team .If the delivery group is engine then this group is
the engine governor. It is their responsibility to understand the delivery at a meta level and
ensure that it is working as whole and running smoothly. This group also has responsibility to
orchestrate change.
Graphic Artist
The graphic artist provides artistic layout of the video production. This includes selecting and
giving the right touch to the animations, text design, and layout and concludes with credit and or
supers to give final touches to the video. The artist designs the opener for the movie that is used
at the beginning of the movie
Audio Technician/ Sound Engineer
This person primarily roll is to make sure all audios inputs and outputs are correctly recorded.
This skill involves recording, checking video camera and audio cables to makes sure the sound is
recorded. The person is also in charge of external and internal audio inputs that adds to mood
creation and adds depth to total composure of the movie.
Cameraman/Editor
Camera and Editor basically involves a skilled person who captures video files and normally
does editing. Using video camera, the person can capture and record moving or still images and
at the same time record natural sound.
Services
Richards Multi Media offers a variety of services designed to meet the growing demand for
Video and Print media products in the city. Some of these services include providing its current
clients and future potential customers with an ongoing consulting, advising and evaluation and
compilation of any subject matter using Multi Media.
Richards Multi Media personnels have been involved in many projects recently inlcuding;
1. Assisted EMTV and Kundu TV in program concept development
2. Assisted Pom Productions in program concept and reporting
3. Produced Newsletters for NGOs and Government offices
4. Providing technical assistance for Media to individual clients
5. Producing and hosting of live television programs for EMTV
These activities are done by individuals who are attached to other mainstream media and are also
working this company as either fulltime or part-time staff.

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Richards Multi Media Response to Media Edutainment
Media plays a vital role in every society in Politics, Education, Religion, Art and Cultures,
Communication and all other strands of life. Media mediates dictates, control, and influence or
informs the mass about all issues of concerns. It drives emotions, connects the world, moves people
around and make or break important decisions about life. The mindset of an individual is
overwhelmed by sound and images that come out of their TV set. Arguable the most influential
medium of communication and tool to channel information is through Television.
Media can be used to promote all issues affecting our lives. By addressing key sectors of the society
in life changing matters and safety concerns, we embrace change for a better society with less
crime and mass educated or well informed citizens.
We have to reach a stage whereby, information is vital to educate and inform mass population for
smooth transition in implementing all key policy and translating it to all in a timely manner. We
must empower people so that they can exercise their democratic rights and freedom and to live
without fear. They should know at the back of their mind the information about general traffic
rules, routes, parking spots, and all other risks involved.
Artistic, Intellectual and Management Approach for the project
Why Video and Television Production?
Television is very powerful and reaches thousands of people quickly. In the last decade television
set was expensive where only few people can afford. This has now changed. Many more people
have easy access to television during the prime hours. It is also evident that education classes are
now offered on television. In the rural areas of PNG, DVDs and movie on CDs are popular forms
of entertainment. One could not deny, such African drama series titled ‘True Love’ and our pacific
neighbor, Vanuatu’s One Small Bag productions titles ‘Love patrol’ are so popular in our rural
areas. It is time we produce own local programs, as we can’t continue to watch imported program.
All these imported program and drama series will never portray our true culture and society thus
impacts will be little by way of changing people’s attitude.
We want to make use of it by producing local television 30 minutes to one hour documentary
programs and address all social related issues that the general PNG audience can perceive and
understand. This main media program will complement other Government policy and social
program that will broaden people's general knowledge.
Richards Multi Media will be highly intellectual and will depict and reflect the social,
psychological and physical realities of the community we live. The Program can be aired at your
convenience either on Kundu2 or EMTV since we will do only the compilation.
Richards Multi Media has the required manpower, skills, knowledge, and wide experiences with
confidence to produce a series of mini-documentaries and Video news magazines.
The production team of Richards Multi Media is responsible for research, scripting and
producing the final product after consultation with your office. We will provide all the manpower
both artistic and technical personals.

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Intellectual Approach
We based all our production on good research and quality assessment. The program content will
be of high standards. We will work closely with you for the quality and factual information for the
content of the programs. Scripts will be written by professional and reviewed by technical personal
before production. In this way all information that goes to the public and for your personal use will
be scrutinized and screened for quality assessment.
The program will also fulfill the intellectual output and objective of the program at the highest
level. We will have the program recorded onto DVDs and distributed should you require them for
awareness and for record purposes .In this way the general audience can have a full view and
understanding of the issues by direct or indirect participation.
Richards Multi Media personals are mostly former graduates of Creative Arts School, University
of PNG with first degrees in Theatre Arts, Media and Computer Media (Script Writing, Directing,
Acting, Editing, Music, Animation, TV, Video, Radio, Media Business, Computer graphics, Media
Arts to name a few. The Executive Producer has Management and Banking Experience over 25
years at a senior level. Many have experience working with EMTV, Pacific View and POM
Production. Pom Production staff are also exposed with International Movies production.
Management Objective
Operations and management of such a project is needed so that there is accountability and proper
record keeping procedures. Richards Multi Media management will compile report that is to be
presented including the financial statements.
There will be a continual review of the operations of the project to gauge views of the clients, as
well as the staff of this organization. It is this review that will allow for further plans for expansion
and or improvements to the problems that the project may face in future.
Estimated Results
The impact would be huge as it is educational, informative, entertaining, and will reflect the people
and psychological realities of family culture, and gender and the ones addressed in traditional
settings. At the same, the joint partnership program will be a mass media program and is aimed at
targeting all Papua New Guineas plus policy makers. It will create a ripple effect and spin off
benefits across all society.
Overview of Social Issues Situation
PNG is a very fast developing country in terms of natural resources and economic
development. Population boom, high rate of illiteracy and the high crime rate.
And also, we still lack better human development in terms of education and literature
understanding. Communication and information plays a vital role in human understanding of their
society, environment and health issues affecting them.
Furthermore, almost 80 percent of the population is illiterate, meaning that 75% of people in
villages and remote areas across PNG cannot write or read to understand things. Through this
project we can make use of television to educate at the same time influence the population about
the importance of our family, community, respect, hygiene, education, drug and alcohol, attitudes

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etc. All these cross cutting issues directly involving families, communities and the government of
the day.
It is evident that PNG population learns many new things watching television then reading from
print media. With this we believe that Richards Multi Media can work with you and improve
quality of stories targeting youths plus the general population, the government, cooperate bodies,
church groups and other such organization that will give us support and assistance in this project.
Richards Multi Media Response to Media Edutainment
Richards Multi Media is a private Media Production company stationed here in NCD. In all our
programs we have always included all level and categories of social issues as well as cross cutting
issues relating to cultural activities.
Brainstorming in electronic media, we have developed awareness, radio news and
advertisement. Richards Multi Media has actively engaged in the compilation of NCD events.
We can coordinate, organize, and film any events and produce from 30 seconds to 1hour film
This year we plan to reach a much higher standard in terms of providing a forum for discussion
and participation, and no doubt forming direct relationship with stakeholders is the key to bring
out your perspective on issues that matter in NCD and the rest of the country.
Partner/s
The initial capital investment comes from the Executive Producer of the company. Richards Multi
Media will be the Producer of any video programs for all your video production needs including
newsletters and photographic leaflets and others.
KUNDU 2/EMTV/TVWAN Digi TV
The three TV outlet are our key partner in broadcasting both Radio and TV and also provide other
additional technical support. Richards Multi Media will also do all promotions and marketing for
the program and work with all media organizations including print media print media.
Priority Activities and target issues
The priority activity is to produce a quality mini-documentaries, video news magazines, series,
episodes and or commercials for broadcast weekly, monthly, once in a year or a repeat show at the
convenience of your office.
The Proposal has been written to give you a clear view of our interest to produce video for your
firm and compile it for public viewing, seminars, lectures, or for personal use.

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Activities
The activities that will form major parts of this project include;
No Activities No Activities
1 Mobilization of manpower and Networking 6 Promotion and Launching, Broadcast,
2 Concept development research. 7 Training manual and printing
3 Script write up, review rewrite, script
treatment etc.
8 Duplication on CD & Distribution
4 Audition, talent training and rehearsal, 9 Distribution through network and
partners.
5 Location, production, construction, costume,
makeup, Audio, theme music, SFX, Shooting,
Editing, Mix down, color correction
10 Monitoring/Evaluation/reports
Production stages: Preproduction, Productions, Post Production, Evaluations)
Budget Specification
We provide the quotation for the expected length of Video footage. Attached herein are the costs
breakdown and specifications for compilation of Video product. This rate is not fixed and is subject
further to negotiable rate upon consultation and agreement. HD422 Camcorder
TENTATIVE RATE CARD Year 2014
WORK DESCIRPTION Amount in Kina
VO TVC/RDO 30 sec 150
45 sec 200
1 min 250
VO Docos Under - 15 mins 300
Under - 30mins 500
Talents Flat Rate Adults 150
Kids 75
Equipment’s
Full Equipment Hire Per day Camera + Tripod 1,500
Red Heads (lights) + stands
Cables
Grips
Crew x1Camera + Cameraman Per day 1,500
Editing
Post Production Per hour Video 200
Per hour Graphics + Animation 300
2D & 3D Animations. 5 sec opener (Motion) 1500
NB:The Rate Card (RC) relates to only TVC. However, in the event of a documentary (mini/long) or a TV
series,there costs will be custom made to specific projects and requirments.

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Risk Management
The possible risks that might affect implementation of our plan and possible measure to mitigate
the risks
No. Risking events that may cause delay Risk Management
1 Bad weather, Transport delay, personal sick,
equipment failure and need maintenance.
Reschedule production dates and
makeup during weekends or
nighttime production.
2 Equipment Failure Borrow other available equipment
3 1. Script not complete on time
2. Script reviewers not responding to
dateline.
3. Availability of correct information by
partners,
Call script workshop and group
brainstorming and story plotting.
Prepare script in-group to reduce
one writer’s burden.
4 Funds not made available on time for
implementation and Weather and natural disaster.
Conclusion.
Richards Multi Media as the premier digital video producer is looking towards expanding its role
in the National Capital District through media awareness using video, radio and graphic
illustrations as tools to help the local district, stakeholders and business houses disseminate vital
and useful information to the general public and targeted audiences too.
The year 2015 and onwards brings exciting new opportunities for Papua New Guineans and the
international community and we bring you expertise to support your goals and visions.
Our rates are minimal and our staffs are experienced and ready to deliver the product of your
choice. You pick the story and we film and compile it for you. Our creativity will promote your
idea. Richards Multimedia specialize in producing high-impact, cost-effective video commercials,
profile and promotional videos designed to increase the profile of your business, attract more
visitors who are interested in your business to earn their trust and increase your sales.
We don't expect you to know video production, so we hold your hand throughout the entire
process. We really get to know and understand your business by asking you the right questions
from the very beginning in order to prepare and craft the most appropriate video to represent your
company. We work with you on your script and give you all the information you need to ensure
that the shoot is a relaxed and enjoyable experience.
We also offer a variety of professional voiceover talent and presenters should you choose not to
present the video yourself, as well as green screen facilities which allow you to present in front of
any desired background or location.

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We also work with various Copywriters, Animation artists, Website Designers and
Photographers. We love what we do and it certainly comes across in our work! Our video
commercials are designed to show the viewer that you can supply and do whatever it is that they
need from you, that they will be making the right choice in choosing your business over your
competitors and that they will be happy with the results. The video commercials can include any
logos, graphics, photos and text, and we can even record and include testimonials from your happy
clients.

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Appendix. 1 Video Production Rate
Video Type Duration Production
costs
effects
animation
inclusive (PGK)
First draft
completion
rate
Final draft
TVC -15 secs
-30 secs
-45 Secs
-60 secs
15,000.00
20,000.00
25,000.00
35,000.00
5 days
5 days
6 days
1 week
2 days
2 days
3 days
3 days
Jingles -15 secs
-30 secs
-45 secs
-60 secs
5,000.00
10,000.00
15,000.00
20,000.00
1 week
1 week
1 week
1 week
2-3 days
2-3 days
2-3 days
2-3 days
DOCUMENTARY 15 mins
30 mins
45 mins
1hr
35,000.00
60,000.00
100,000.00
150,000.00
1 week
1 & 1/2week
3 weeks
4 weeks
5 days
1 week
1 week
1 week
PROFILE 15 mins
25mins
30mins
45mins-1hr
25,000.00
35,000.00
45,000.00
65-100,000.00
1 week
2 weeks
2 weeks
4 weeks
4 days
5 days
1 week
1 week
TV SERIES WEEKLY (52
wks.)
MONTHLY (12
mths)
500,000.00
500,000.00
Daily 3
rd
wk.
/month
Daily 4
th
wk/month

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Appendix 2. Richards Multimedia IRC Registration

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