3. 1. OB is concerned with they study of how and what people act in organization and
also how their acts effect that performance of the organization.
2. It also applied the knowledge gained about individuals ,groups and the effect of
structure on human behavior on order to make organization work more
effectively.
3. In organization we need to understand predict and influence the behavior of other .
4. To applied all concepts related to other functional areas like marketing, finance etc.
on people
4. FEATURES
A Separate Field of Study and not a Discipline Only.
An Interdisciplinary Approach.
Applied Science.
Normative Science.
A humanistic and Optimistic Approach.
A Total system Approach.
6. OB helps us influence
organization events.
OB uses Scientific research to
help understand & predict
organization life
SIGNIFICANCE
OB provides road map to our
lives inorganizations.
OB is useful for maintaining
cordial industrial relation.
OB helps to understand the
basis of motivation.
OB helps understand himself &
others better.
OB is also useful in the field
of marketing.
The most popular reason to
study OB is if one wants to
pursue career in
management
Upward trend in economy
7. ROLES & LIMITATIONS
A. Behavioral Bias
B. The Law of Diminishing Returns.
C. Unethical Manipulation of People.
3 Major Limitations of OB
8. FOUNDATIONS & MODELS
Autocratic Model
Custodial Model
Supportive Model
Collegial Model
SOBC Model
10. CHALLENGES &
OPPORTUNITIES
Responding In Globalization
Increased foreign assignments
Working with people from different cultures
Coping with anti-capitalism backlash
Overseeing movement of jobs to countries with
low-cost labor
Managing people during the war on terror
Managing Workforce Diversity
Embracing diversity
Changing U.S demographics
Implications for managers
Recognizing and responding to differences
11. Improving Quality and Productivity
Quality management (QM)
Process reengineering
CHALLENGES & OPPORTUNITIES
Responding to the Labour Shortage
Changing work force demographics
Fewer skilled labourers
Early retirements and older workers
Improving Customer Service
Increased expectation of service quality
Customer-responsive cultures