Innovación conectada -- Alberto Casal
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Companies are increasingly focusing on innovation to drive future growth. A survey found that CEOs now see creativity as the most important leadership competency for future business success, compared to operational effectiveness. Innovation involves connecting innovators to champions within companies to develop new ideas into products and services. Building an open innovation culture and ecosystem will help companies drive innovative results in the future.
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The way businesses need to organize and behave has fundamentally shifted. Across industries, companies, and organizational functions, we have heard many of the world’s most innovative companies echo the same challenge: businesses must urgently embrace a more nimble and entrepreneurial approach in order to stay competitive. We call this challenge of how big companies can leverage scale while staying innovative “big entrepreneurship.” The Rising Billion is one of five pieces in our report, Big Entrepreneurship, aimed at deconstructing some of the complex challenges around big entrepreneurship and provide actionable insights for business leaders.
This report was created by Fahrenheit 212, a global innovation strategy and design firm. We define innovation strategies and develop new products, services, and experiences that create sustainable, profitable growth for our clients. We challenge the belief that innovation is inherently unreliable and have spent the last decade designing the method, building the model, and assembling the minds to make innovation a predictable driver of growth for our clients' businesses.
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INFORMATICA E MARKETING. GEMELLI DIVERSI, UN TEMPO DIVISI.
Una riflessione sull’importanza della convergenza tra competenze marketing e informatiche nella ricerca, acquisizione e gestione di una commessa. Uno spunto utile a sottolineare e a riflettere su quanto la disciplina del marketing sia indispensabile per l’informatica. Il prodotto in sé, ad oggi, ha perso il suo appeal e ha necessità di essere rilanciato e sostenuto attraverso la costruzione di un sistema di competenze, strategie e azioni.
The paradoxes of product innovation
Disruptive innovation adds enormous value and margins to companies. If a company can create a new industry, this growth is exponential.
Yet, few companies do it well.
Yet, within it, innovation holds its own paradoxes: regular innovation creates expectations from investors and customers. Once the rate starts falling, the company is almost penalised for it, disproportionately.
Most companies pay lip service to innovation.
By remaining young at heart, a company can make the fundamental changes required to become innovative, outside of anecdotal changes that will be short-lived and that will not lead to a high innovation index.
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- 2. F1 You can hardly scan the Internet or pick up a business magazine without seeing references to innovation. Companies everywhere are emerging from decades of cost reductions and are now focusing on efficiency, while looking for the next breakthrough idea… the next Post-It Note, the Frappucino or even the new Internet. Heidi Hattendorf, Director of Innovation Development at Motorola Solutions
- 4. * The Innovation Premium is a measure of how much investors have bid up the stock price of a company above the value of its existing business based on expectations of future innovative results (new products, services and markets)
- 7. According to a new survey of 1,500 chief executives conducted by IBM's Institute for Business Value (IBM), CEOs identify "creativity" as the most important leadership competency for the successful enterprise of the future. That's creativity—not operational effectiveness, influence, or even dedication. Coming out of the worst economic downturn in their professional lifetimes, when managerial discipline and rigor ruled the day, this indicates a remarkable shift in attitude
- 13. ¿Cómo hacer para que el día a día no fagocite a la innovación ?
- 14. The innovation pipeline needs to connect innovators to business and technology champions to define and elevate great ideas – and bank others for future inspirations.
- 25. “The future belongs to the company that not only produces innovative products but also creates a culture of innovation”…..and is able to build and leverage an open innovation ecosystem. Heidi Hattendorf Innovate and connect (a.casal@inovaportal.com)