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Organisational structures used to oversee product development

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Sameer mathur
Sameer mathur

Organisational structures used to oversee product development

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xORGANISATIONAL STRUCUTRES TO OVERSEE NEW PRODUCT DEVELOPMENT
PRODUCT MANAGERS
But product managers maybe busy managing Existing products…..
NEW-PRODUCT MANAGERS Or Growth Leaders
They Report to category managers…
High Level Management Committee
Reviews and Accepts Proposals…
NEW PRODUCT DEPARTMENT
• Headed by a manager with substantial authority..
• Responsibilities include generating and screening new ideas…
Cross Functional Teams
• Cross-functional teams can collaborate and use concurrent new product development to push new products to the market….
STAGE GATE SYSTEMS
RECAP
Thank You ! Chandra Has Dondapati

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Organisational structures used to oversee product development