SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
Ch19-2
1. Sai Chakradhar Araveti, Junior Undergraduate, IIT Delhi
SYNOPSIS
What organizational structures and processes do managers use
to oversee new-product development?
Marketing Management - A South Asian Perspective, 14 edition, P. Kotler
2. Sai Chakradhar Araveti, Junior Undergraduate, IIT Delhi
STRUCTURES
• Cross-FunctionalTeams
• Stage Gate Systems
(CREATE)
3. Sai Chakradhar Araveti, Junior Undergraduate, IIT Delhi
STRUCTURES
• Cross-FunctionalTeams
• Stage Gate Systems
(CREATE)
4. Sai Chakradhar Araveti, Junior Undergraduate, IIT Delhi
CROSS FUNCTIONALTEAMS
• Venture teams are created
to develop a specific
product/business
• A budget, time-frame and
an informal workplace is
given to develop new
product ideas
• Example:
Allen-Bradley Corp
5. Sai Chakradhar Araveti, Junior Undergraduate, IIT Delhi
STRUCTURES
• Cross-FunctionalTeams
• Stage Gate Systems
(CREATE)
6. Sai Chakradhar Araveti, Junior Undergraduate, IIT Delhi
STAGE GATE SYSTEMS
• Divide the innovation process
into stages with checkpoints
at the end of each stage
• Senior managers review the
criteria at each stage and
either give a go, kill, hold or
recycle
• Incorporates a spiral
development process to make
improvements at each stage