Famous Footwear partnered with Insightpool to promote coupon deals and sales on social media. Insightpool identified 950 highly relevant customers interested in shoes, fashion, or fitness and targeted them with coupon tweets. This drove $93,000 in revenue in a few weeks from 1,600 coupon redemptions. Key metrics like click-through rate and engagement rate increased substantially, and Famous Footwear gained 6.5 million more users and saw significant growth in social interactions. The campaign was highly successful in meeting Famous Footwear's goals of promoting deals, engaging customers, and increasing revenue through social media.